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Social Media for Business [Kindle Edition]

Martin Brossman , Anora McGaha
4.9 out of 5 stars  See all reviews (19 customer reviews)

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Book Description

Social Media for Business is an insider’s guide to online marketing for the small business owner, manager or entrepreneur who wants to build the right multidimensional Web presence.
Guaranteed to boost your social networking IQ, this book invests in your future with tips for sustainable tactics and savvy communications that are proven to deliver the real social media ROI - higher levels of customer engagement.
Co-authors Martin Brossman and Anora McGaha speak from experience in educating small businesses and solo-professionals in the everyday strategies that drive social media results. In all, more than twenty experts contribute their perspectives on Web marketing and social media management.
Social Media for Business:
• Explains the competitive advantage for small and micro-business owners
• Clarifies how businesses attract, engage and retain new customers
• Demystifies social media strategy, implementation and content creation
• Helps you define and evaluate your social media management program
• Alerts you to the risks of not monitoring the online conversation
• Discusses the value of fully integrating social media into your business
• Guides you through the exciting cultural changes and paradigm shifts

Editorial Reviews

About the Author

MARTIN BROSSMAN is a leading authority on social media and online marketing. He is a business coach, consultant, and a dynamic trainer and speaker known for his insight and humor. An advocate for professional transparency, Martin is a catalyst for achieving powerful business results with integrity. ANORA MCGAHA is a creative social media manager, Internet researcher, and creative writer who is also recognized for her skill in mapping complex ideas into project plans. Anora is interested in the ongoing process of fully integrating social media programs with a company’s online marketing and business strategies and operations.

Product Details

  • File Size: 404 KB
  • Print Length: 276 pages
  • Page Numbers Source ISBN: 0982993188
  • Simultaneous Device Usage: Unlimited
  • Publisher: Outer Banks Publishing Group (August 25, 2011)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #404,793 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
7 of 7 people found the following review helpful
5.0 out of 5 stars A great place to start July 23, 2011
Full disclosure: I'm a contributor, a friend of both co-authors, and business associate of most of the other contributors. I am a touch biased. On the other hand, I am also a prolific reviewer--you can see what I think about a range of books by clicking on the "see all my reviews" link. Didn't just duck in here to promote one book.

Social Media for Business is written for the solopreneur and micro-business market, where you (mostly) are doing most of everything yourself. I teach classes on social media in the local Chambers and Community College system, as does Martin Brossman. If you're likely to take those classes but can't get to one, this is a good book for you.

Social Media for Business steps you through the theory of what's happening in this space--primarily LinkedIn, Facebook, and Twitter--and then provides you with specific activities you can do, in a reasonable amount of time, to promote your business. The book touches on Mobile (phone apps for smart phones); GooglePlus did not make it into the printed copy but we anticipate online updates at the website, accessible to people who buy the book through QR codes and a password.

I've read some other books about social media marketing that open with, "Start with a small test budget of no more than $200,000.00." Brossman & McGaha will not take you down that path. If you're overwhelmed by all the online marketing you are being told you should be doing (especially by people who want you to pay them to do it for you) and need to get an understanding of the whole field before you start spending marketing money, Social Media for Business is a good place to start.
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5 of 5 people found the following review helpful
5.0 out of 5 stars A contributor's opinion August 13, 2011
I'm a contributor for this book, but I did not see anyone else's contribution until the book was released. So I want to share my thoughts on the final product, and why I contributed at all.

The book itself is a great primer for people who don't even understand what the words "social media" mean. And I was given that instruction when they invited me to contribute my article - "How can you explain this so a complete beginner would get excited, and understand?" No article was to be complicated, or focus on making ourselves look like gurus. We were all in your shoes once - and that's where we wrote from.

I saw the amount of work that they put into the finished product, and it did NOT disappoint. From how to use LinkedIn "hidden objects" to land your next client to understanding the basics of WordPress, to how to grow a collaborative mindset while you participate online, the book runs the gamut without telling anyone they are 'stupid if they don't get it,' or 'need' any of the contributors to do it for them for money. Had I seen a finished product that basically 'sold services' of every contributor, I would not be writing this today, but writing a private note to the authors instead.

The amount of contributions, from contributors that care as much as Martin and Anora do about the super-small business owner, are worth far more than spending weeks on Google trying to figure it out, paying someone thousands to set up a Facebook page, or losing valuable, billable time trying to go it alone and figure it out as you go.

I proudly include the image for this book all over my own web site because I'm honored to be included in it.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Don't You Want to Understand Social Media?? October 12, 2011
By Revonda
I enjoyed this book because it was very informative and an easy read.... It explained the complexities of social media in a very simplified manner. Brossman and McGaha lay out a solid foundation for businesses on some of the following concepts:

Press Releases
Directories to Use
Video Platforms
& much more

The inclusion of over 20 other experts with their own take on the different aspects of social media marketing made the book that much more valuable. Their contributions and insights are a prime example of how social interaction can and does work. Then at the end, they provide you with a checklist (cheatsheet) for your own business to follow to help implement your plan. If you want a book that provides you with the exact steps to execute your own "social media strategy" for a business, then YOU NEED TO BUY THIS BOOK! Thanks, this will be a great resource for me to put my own plan in place...
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3 of 3 people found the following review helpful
5.0 out of 5 stars One Book...All the Social Media Answers August 4, 2011
As a Virtual Assistant Trainer I help upcoming VA's around the country get their virtual assistant business started. This incredible book is one of the tools we use. The value of the book isn't in the amazing detail of such a vast variety of topics (which is awesome). The real strength is in the step by step actions, that you can do IMMEDIATELY and see IMMEDIATE results on your Google ranking and social media presence. I HIGHLY recommend this book, and will continue to do so.
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2 of 2 people found the following review helpful
Format:Kindle Edition|Verified Purchase
I recommend this book to anyone who wants to have a solid foundation in Social Media. I have recommended it to participants who have indicated they want to reinvent themselves as consultants.

The book covers the basics of most of the social media platforms out there (see listing in a previous review)and includes a link to get new information as it emerges. What I like about the book is that one comes away with an understanding of the concepts critical to do "new marketing," that is marketing on the web and a way to devise a plan to get started. This book is a collaboration of numerous people who contributed their expertise in a number of areas so the reader gets an array of information presented in a unified but diverse style.
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Most Recent Customer Reviews
4.0 out of 5 stars Good overview
This book is not a "how to" guide. It's contains almost no technical details. Rather it is an overview of the social media scene. Read more
Published 7 months ago by Mark and Laura L.
5.0 out of 5 stars Superb Starting Point
After sampling some other books on social media, I settled on this one, particularly as my focus is small businesses, I found it did a superb job in highlighting what is out... Read more
Published 9 months ago by Timothy C. Davis
5.0 out of 5 stars Must have
Very focused book that gives so many ideas and references I marked nearly every other page of he book. Must have for any small b7siness to market thrmselves through social media.
Published 11 months ago by Shawn Brimer
5.0 out of 5 stars Very helpful book
I have attended some of Martin Brossman's classes, and this book is a great reminder/reinforcement of his information. It is easy to read, informative, and right on target. Read more
Published 16 months ago by Amazon Customer
5.0 out of 5 stars A MUST read for anyone trying to enter the social media world for...
Social Media for Business: The Small Business Guide to Online Marketing is an amazing book for any small business looking to not only gain public exposure in the digital world, but... Read more
Published 17 months ago by MattFalcone15
5.0 out of 5 stars Social Media for Business is a great resource
Like a lot of business professionals, I haven't had much familiarity with business uses of social media but I feel much better prepared and energized about it after getting this... Read more
Published on July 6, 2012 by Bought Copies for My Three Daughters
5.0 out of 5 stars Great Resource
Promoting a business using social media can feel daunting - this resource is a way to eat the elephant bite-by-bite. Read more
Published on July 5, 2012 by L. Ferguson
5.0 out of 5 stars Social Media for Business
My office was looking for ways we could interact with our customers through social media. We have never really used this approach before but knew it was an untapped outlet for... Read more
Published on March 9, 2012 by Review
5.0 out of 5 stars Micro and Small Business Owner Must Read
This book is a must read for the micro business who needs to do their web marketing themselves and the small business owner or marketing manager that is working with a professional... Read more
Published on September 8, 2011 by Whitney
4.0 out of 5 stars Actionable Items that Move your Business Forward
I am a big fan of books that provide both new information and actionable items that I can use to improve whatever business venture or project I am working on. Read more
Published on August 25, 2011 by Jen Surovy
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