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Social Media for Business: The Small Business Guide to Online Marketing Paperback – July 6, 2011


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Social Media for Business: The Small Business Guide to Online Marketing + 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!
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Product Details

  • Paperback: 274 pages
  • Publisher: Outer Banks Publishing Group (July 6, 2011)
  • Language: English
  • ISBN-10: 0982993188
  • ISBN-13: 978-0982993187
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 13.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #1,413,145 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

MARTIN BROSSMAN is a leading authority on social media and online marketing. He is a business coach, consultant, and a dynamic trainer and speaker known for his insight and humor. An advocate for professional transparency, Martin is a catalyst for achieving powerful business results with integrity. ANORA MCGAHA is a creative social media manager, Internet researcher, and creative writer who is also recognized for her skill in mapping complex ideas into project plans. Anora is interested in the ongoing process of fully integrating social media programs with a company’s online marketing and business strategies and operations.

Customer Reviews

4.9 out of 5 stars
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See all 19 customer reviews
I highly recommend that anyone serious about their business get a copy of this book.
D. Williams
I enjoyed this book because it was very informative and an easy read.... It explained the complexities of social media in a very simplified manner.
Revonda
If you're likely to take those classes but can't get to one, this is a good book for you.
Karen Tiede

Most Helpful Customer Reviews

7 of 7 people found the following review helpful By Karen Tiede VINE VOICE on July 23, 2011
Format: Paperback
Full disclosure: I'm a contributor, a friend of both co-authors, and business associate of most of the other contributors. I am a touch biased. On the other hand, I am also a prolific reviewer--you can see what I think about a range of books by clicking on the "see all my reviews" link. Didn't just duck in here to promote one book.

Social Media for Business is written for the solopreneur and micro-business market, where you (mostly) are doing most of everything yourself. I teach classes on social media in the local Chambers and Community College system, as does Martin Brossman. If you're likely to take those classes but can't get to one, this is a good book for you.

Social Media for Business steps you through the theory of what's happening in this space--primarily LinkedIn, Facebook, and Twitter--and then provides you with specific activities you can do, in a reasonable amount of time, to promote your business. The book touches on Mobile (phone apps for smart phones); GooglePlus did not make it into the printed copy but we anticipate online updates at the website, accessible to people who buy the book through QR codes and a password.

I've read some other books about social media marketing that open with, "Start with a small test budget of no more than $200,000.00." Brossman & McGaha will not take you down that path. If you're overwhelmed by all the online marketing you are being told you should be doing (especially by people who want you to pay them to do it for you) and need to get an understanding of the whole field before you start spending marketing money, Social Media for Business is a good place to start.
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5 of 5 people found the following review helpful By Michelle Gower on August 13, 2011
Format: Paperback
I'm a contributor for this book, but I did not see anyone else's contribution until the book was released. So I want to share my thoughts on the final product, and why I contributed at all.

The book itself is a great primer for people who don't even understand what the words "social media" mean. And I was given that instruction when they invited me to contribute my article - "How can you explain this so a complete beginner would get excited, and understand?" No article was to be complicated, or focus on making ourselves look like gurus. We were all in your shoes once - and that's where we wrote from.

I saw the amount of work that they put into the finished product, and it did NOT disappoint. From how to use LinkedIn "hidden objects" to land your next client to understanding the basics of WordPress, to how to grow a collaborative mindset while you participate online, the book runs the gamut without telling anyone they are 'stupid if they don't get it,' or 'need' any of the contributors to do it for them for money. Had I seen a finished product that basically 'sold services' of every contributor, I would not be writing this today, but writing a private note to the authors instead.

The amount of contributions, from contributors that care as much as Martin and Anora do about the super-small business owner, are worth far more than spending weeks on Google trying to figure it out, paying someone thousands to set up a Facebook page, or losing valuable, billable time trying to go it alone and figure it out as you go.

I proudly include the image for this book all over my own web site because I'm honored to be included in it.
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3 of 3 people found the following review helpful By Revonda on October 12, 2011
Format: Paperback
I enjoyed this book because it was very informative and an easy read.... It explained the complexities of social media in a very simplified manner. Brossman and McGaha lay out a solid foundation for businesses on some of the following concepts:

Blogs
Facebook
LinkedIn
Twitter
Press Releases
Articles
Directories to Use
Video Platforms
Email
Advertising
Forums
& much more

The inclusion of over 20 other experts with their own take on the different aspects of social media marketing made the book that much more valuable. Their contributions and insights are a prime example of how social interaction can and does work. Then at the end, they provide you with a checklist (cheatsheet) for your own business to follow to help implement your plan. If you want a book that provides you with the exact steps to execute your own "social media strategy" for a business, then YOU NEED TO BUY THIS BOOK! Thanks, this will be a great resource for me to put my own plan in place...
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3 of 3 people found the following review helpful By Debbie L. on August 4, 2011
Format: Paperback
As a Virtual Assistant Trainer I help upcoming VA's around the country get their virtual assistant business started. This incredible book is one of the tools we use. The value of the book isn't in the amazing detail of such a vast variety of topics (which is awesome). The real strength is in the step by step actions, that you can do IMMEDIATELY and see IMMEDIATE results on your Google ranking and social media presence. I HIGHLY recommend this book, and will continue to do so.
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2 of 2 people found the following review helpful By Cramer Gallimore on August 4, 2011
Format: Paperback
This is the book I've been waiting for. The subject matter is specifically about using social media for business purposes, and is chock full of information. Clearly organized and written, it is also a "quick start" for those businesses who want to implement a strategy right away. I manage social media campaigns myself, but have been unable to find all of this information in one place until now. The book has chapters written by several experts in different fields, which is a strength and is written in plain language anyone can understand. Great job!
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Social Media for Business: The Small Business Guide to Online Marketing
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