Social Media for the CEO: The Why and ROI of Social Media for the CEO of Today and Tomorrow [Hardcover]

Eve Mayer Orsburn (Author), Rusty Fischer (Editor), Jamie Nanquil (Illustrator)

Book Description

Publication Date: October 28, 2010

Can social media help grow your business? Yes! The Social Media Equation, a proven strategy for approaching social media content and implementation, in this book will unlock exponential growth within your organization. Social Media for the CEO also includes 14 case studies of both small and large companies in a variety of industries, such as Lane Bryant, Mayo Clinic, and General motors. Facebook, Twitter, LinkedIn, YouTube, and other social media platforms are changing how our world communicates. This book dispels the myths and reveals secrets on how to use social media as an effective business and marketing tool

Editorial Reviews

Review

Social media represents a fundamental shift in the way businesses interact with their customers. This book breaks through the hype that surrounds the subject and offers clear advise on how organisations can embrace this new communications channel. It uncovers how to create a compelling investment case and nurture a loyal customer base. --Ivan Gunatilleke, COO, Cable & Wireless Worldwide

The social web provides a new way of listening to and engaging with consumers. Think about the opportunities the web provides for listening companies. Eve Mayer Orsburn's book provides rich case studies from respected brands. The insight and sage advice are there for the taking. --Mary Henige, APR/Director of Social Media & Digital Communications. General Motors Company

Most CEOs want to know how their organizations can weave social media into the fabric of their overall marketing program in a way that's most effective. This book helps CEOs do just that. --Rafael Pastor, Chairman & CEO of Vistage International, Inc.
--Rafael Pastor, Chairman & CEO of Vistage International, Inc.

The social web provides a new way of listening to and engaging with consumers. Think about the opportunities the web provides for listening companies. Eve Mayer Orsburn's book provides rich case studies from respected brands. The insight and sage advice are there for the taking. --Mary Henige, APR/Director of Social Media & Digital Communications. General Motors Company

Most CEOs want to know how their organizations can weave social media into the fabric of their overall marketing program in a way that's most effective. This book helps CEOs do just that. --Rafael Pastor, Chairman & CEO of Vistage International, Inc.

About the Author

Ranked by Fast Company Magazine as one of 100 Most Influential People Online, Eve Mayer Orsburn is the CEO of Social Media Delivered, one of the largest social media optimization companies serving clients worldwide with consulting, training and outsourced social media needs. Orsburn is the Author of Social Media for the CEO. She has been featured by CNN Radio, CIO.com and speaks professionally to groups on the Social Media Equation which is her proven strategy for how organizations must engage in social media to generate a positive ROI. Eve also hosts the weekly radio show Social Media for the CEO. She shares social media knowledge that people can actually understand with an online network of over 40,000 fans, followers and connections every day.

Product Details

• Hardcover: 162 pages
• Publisher: Emerging Media Press; First edition (October 28, 2010)
• Language: English
• ISBN-10: 0615393063
• ISBN-13: 978-0615393063
• Product Dimensions: 9.1 x 6 x 0.8 inches
• Shipping Weight: 13.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (17 customer reviews)
• Amazon Best Sellers Rank: #1,279,238 in Books (See Top 100 in Books)
  • #67 in Books > Computers & Technology > Home Computing & How-to > Social Media How-to

More About the Author

Ranked by Fast Company Magazine as one of the 100 Most Influential People Online, Eve Mayer Orsburn is the CEO of Social Media Delivered (www.SocialMediaDelivered.com), one of the largest social media optimization companies serving clients worldwide with consulting, training and managing their social media services. She has been featured by CNN Radio, CIO.com, and speaks professionally to groups on the Social Media Equation™, which is her proven system for how organizations must engage in media to generate a positive ROI. She shares social media knowledge that people can actually understand with an online network of over 50,000 fans, followers and connections every day.

Eve also hosts 'Social Media for the CEO' weekly radio show which airs live every Friday at 10am CT. During the show Eve interviews high profile executives across all industries about emerging media, the state of their brand and inquires about what successful social media solutions have worked. Previous show guests have represented such companies like General Motors, A T & T, and US Auto Parts. When presenting or being interviewed by the media, Eve's sense of humor and no nonsense style will rebuke common myths and help better explain the world of social media for business. Her new book entitled Social Media for the CEO: The Why & ROI of Social Media for the CEO of Today and Tomorrow released in late 2010 is fast becoming one of the most sought after books for executives.

Most Helpful Customer Reviews

2 of 2 people found the following review helpful

5.0 out of 5 stars Must read for anyone considering social media December 6, 2010

By Wray Rives

Format:Hardcover

Length: 0:36 Mins

I own a public accounting practice in Dallas and just finished reading Social Media for the CEO. I highly recommend you read this book.

2 of 2 people found the following review helpful

5.0 out of 5 stars A MUST read guide, every CxO should read, understand, and implement! November 26, 2010

By Raz Chorev

Format:Hardcover

In this book, Eve and her team at Social Media Delivered, provide practical understanding of Social Media, and make the executive reader familiar not with the technology, but with the thinking process behind the decision to embrace Social Media. Not that it is an option (unless you've decided to phase out of your business). Social Media isn't a fad, and the sooner company directors realize it, the better. This book provides detailed case studies, from a wide variety of businesses and industries, showcasing successful integration of social media practices in small and large businesses (from a local franchisee, to General Motors), Non-for-Profit, and more....
What I really loved about this book, is the overall approach to the integration of SM to every facet of the business, as it will likely to affect the entire business.
I recommend this book to any director or company owner. Whether you're thinking you should embrace SM in your business and don't understand how, or if you think SM is a complete waste of time - READ THIS BOOK, and then make an INFORMED decision.

Raz Chorev
Digital Marketing professional.
Sydney, Australia

2 of 2 people found the following review helpful

5.0 out of 5 stars A Formula for Social Media November 10, 2010

By JBreviews

Format:Hardcover

Saw Eve speak at a conference and was so glad to get her book. A very quick and easy read packed full of case study insights and practical tips. The Social Media Equation was most enlightening, providing a useful framework to view all of your social media interactions. With the goal to interact and inform, it's okay to try to sell your stuff too! This last bit really helps position social media in terms the CEO can understand - ROI.