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Social Media for the CEO: The Why and ROI of Social Media for the CEO of Today and Tomorrow Hardcover – October 28, 2010


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Product Details

  • Hardcover: 162 pages
  • Publisher: Emerging Media Press; First edition (October 28, 2010)
  • Language: English
  • ISBN-10: 0615393063
  • ISBN-13: 978-0615393063
  • Product Dimensions: 9.1 x 6 x 0.8 inches
  • Shipping Weight: 13.6 ounces
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #1,670,913 in Books (See Top 100 in Books)

Editorial Reviews

Review

Social media represents a fundamental shift in the way businesses interact with their customers. This book breaks through the hype that surrounds the subject and offers clear advise on how organisations can embrace this new communications channel. It uncovers how to create a compelling investment case and nurture a loyal customer base. --Ivan Gunatilleke, COO, Cable & Wireless Worldwide

The social web provides a new way of listening to and engaging with consumers. Think about the opportunities the web provides for listening companies. Eve Mayer Orsburn's book provides rich case studies from respected brands. The insight and sage advice are there for the taking. --Mary Henige, APR/Director of Social Media & Digital Communications. General Motors Company

Most CEOs want to know how their organizations can weave social media into the fabric of their overall marketing program in a way that's most effective. This book helps CEOs do just that. --Rafael Pastor, Chairman & CEO of Vistage International, Inc.
--Rafael Pastor, Chairman & CEO of Vistage International, Inc.

The social web provides a new way of listening to and engaging with consumers. Think about the opportunities the web provides for listening companies. Eve Mayer Orsburn's book provides rich case studies from respected brands. The insight and sage advice are there for the taking. --Mary Henige, APR/Director of Social Media & Digital Communications. General Motors Company

Most CEOs want to know how their organizations can weave social media into the fabric of their overall marketing program in a way that's most effective. This book helps CEOs do just that. --Rafael Pastor, Chairman & CEO of Vistage International, Inc.

About the Author

Ranked by Fast Company Magazine as one of 100 Most Influential People Online, Eve Mayer Orsburn is the CEO of Social Media Delivered, one of the largest social media optimization companies serving clients worldwide with consulting, training and outsourced social media needs. Orsburn is the Author of Social Media for the CEO. She has been featured by CNN Radio, CIO.com and speaks professionally to groups on the Social Media Equation which is her proven strategy for how organizations must engage in social media to generate a positive ROI. Eve also hosts the weekly radio show Social Media for the CEO. She shares social media knowledge that people can actually understand with an online network of over 40,000 fans, followers and connections every day.

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Customer Reviews

4.8 out of 5 stars
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This book introduces what's called the "Social Media Equation."
Mesha
At around 160 pages it's one of those books you can read cover-to-cover on a typical plane ride.
David
A very quick and easy read packed full of case study insights and practical tips.
JBreviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Wray Rives on December 6, 2010
Format: Hardcover
Length: 0:36 Mins
I own a public accounting practice in Dallas and just finished reading Social Media for the CEO. I highly recommend you read this book.
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2 of 2 people found the following review helpful By Raz Chorev on November 26, 2010
Format: Hardcover
In this book, Eve and her team at Social Media Delivered, provide practical understanding of Social Media, and make the executive reader familiar not with the technology, but with the thinking process behind the decision to embrace Social Media. Not that it is an option (unless you've decided to phase out of your business). Social Media isn't a fad, and the sooner company directors realize it, the better. This book provides detailed case studies, from a wide variety of businesses and industries, showcasing successful integration of social media practices in small and large businesses (from a local franchisee, to General Motors), Non-for-Profit, and more....
What I really loved about this book, is the overall approach to the integration of SM to every facet of the business, as it will likely to affect the entire business.
I recommend this book to any director or company owner. Whether you're thinking you should embrace SM in your business and don't understand how, or if you think SM is a complete waste of time - READ THIS BOOK, and then make an INFORMED decision.

Raz Chorev
Digital Marketing professional.
Sydney, Australia
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2 of 2 people found the following review helpful By JBreviews on November 10, 2010
Format: Hardcover
Saw Eve speak at a conference and was so glad to get her book. A very quick and easy read packed full of case study insights and practical tips. The Social Media Equation was most enlightening, providing a useful framework to view all of your social media interactions. With the goal to interact and inform, it's okay to try to sell your stuff too! This last bit really helps position social media in terms the CEO can understand - ROI.
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1 of 1 people found the following review helpful By Amy Roberts on December 21, 2010
Format: Hardcover Verified Purchase
This book is an excellent read! I even bought copies for my boss and our CEO as I thought it was very helpful and would be perfect for explaining our IT department's case for getting more into Social Media. Many businesses don't use social media and they are missing the boat! This book made it very easy to understand why companies should be using social media as ways of getting more recognition and more business. I highly recommend this book for IT people and definitely CEO's!!
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1 of 1 people found the following review helpful By jeffcarroll on December 4, 2010
Format: Hardcover Verified Purchase
Without being too much of a spoiler, I can say with absolute confidence that you will have some great takeaways from this book, regardless of where you are on the org chart and/or how familiar you are with social media. In my opinion, the best part of this book has to be the inclusion of case studies, highlighting the social media growing pains of several different companies in several different sectors. This really engaged me as a reader, so much so that I actually ended up completing the book in one sitting. Feel free to let me know what you think of the book -- I'm @jeffcarroll on Twitter. Great job Eve and company! Thanks!
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1 of 1 people found the following review helpful By Juno Park on November 29, 2010
Format: Hardcover Verified Purchase
Conclusion: Two Thumbs Up!

'Cuz I'm living in South Korea, I'd preordered this book and got it two weeks ago.
Actually, I found myself read this book through the very night when I'd got it. Also I'd read it three times already to find more insights if there's anything I'd missed.

I can say it's full of disciplines and insights regarding the execution of 'Social Media' (especially) FOR ANY MANAGERS AND EXECUTIVES.
If you're higher than manager level or going to plan a task related with 'Social Media'; you have to know that this book contains FULL OF INSIGHTS about planning and executing your business through Social Media.
If you're a kind of lecturer about Social Media and Business on Social Media; this book will be the PERFECT SIDEKICK AND REFERENCE for you.

CHEERS, Eve!
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1 of 1 people found the following review helpful By dezbear on November 10, 2010
Format: Hardcover
This book is AMAZING!!!! It is extremely informative and easy to read. Eve has made navigating the social media waters not seem so scary. She is a great writer and really knows what she is talking about. If you are in need of social media guidance this is a MUST READ.
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1 of 1 people found the following review helpful By Robert W. Lamb on November 5, 2010
Format: Hardcover
Length: 1:49 Mins
In this easy to read but content packed book, Eve and her team provide detailed case studies of how 14 companies that she's worked with, in many different sizes and verticals, developed successful social media strategies and how your business can too.
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