Most helpful positive review
2 of 2 people found the following review helpful
A MUST read guide, every CxO should read, understand, and implement!
on November 26, 2010
In this book, Eve and her team at Social Media Delivered, provide practical understanding of Social Media, and make the executive reader familiar not with the technology, but with the thinking process behind the decision to embrace Social Media. Not that it is an option (unless you've decided to phase out of your business). Social Media isn't a fad, and the sooner company directors realize it, the better. This book provides detailed case studies, from a wide variety of businesses and industries, showcasing successful integration of social media practices in small and large businesses (from a local franchisee, to General Motors), Non-for-Profit, and more....
What I really loved about this book, is the overall approach to the integration of SM to every facet of the business, as it will likely to affect the entire business.
I recommend this book to any director or company owner. Whether you're thinking you should embrace SM in your business and don't understand how, or if you think SM is a complete waste of time - READ THIS BOOK, and then make an INFORMED decision.
Digital Marketing professional.