"Corporate marketers charging into the unfamiliar waters of social media can have the same effect as crashing a cocktail party uninvited and uninformed about rules, etiquette and people--thereby alienating the very communities they're trying to reach.
That's why "Social Media is a Cocktail Party" is such a useful paradigm for understanding how best to understand the strategy and tactics for marketing on the social web.
Jim Tobin and Lisa Braziel have crafted a clever and insightful guide with practical examples that give meaning and direction for smart social media programs. It's a must read for marketers and PR professionals of all sizes." --Lee Odden, CEO of TopRankMarketing.com (from the back cover)
"You have an open invite to join the social media Cocktail Party. Before you show up, you must buy this book so you'll know how to enter the room, join the conversation, and engage your audience."