"Corporate marketers charging into the unfamiliar waters of social media can have the same effect as crashing a cocktail party uninvited and uninformed about rules, etiquette and people--thereby alienating the very communities they're trying to reach.
That's why "Social Media is a Cocktail Party" is such a useful paradigm for understanding how best to understand the strategy and tactics for marketing on the social web.
Jim Tobin and Lisa Braziel have crafted a clever and insightful guide with practical examples that give meaning and direction for smart social media programs. It's a must read for marketers and PR professionals of all sizes." --Lee Odden, CEO of TopRankMarketing.com (from the back cover)
"You have an open invite to join the social media Cocktail Party. Before you show up, you must buy this book so you'll know how to enter the room, join the conversation, and engage your audience."See all Editorial Reviews
Whether you want to learn more about social media and how to use it for your business, or still aren't sure whether social media is really necessary for your company, this book is... Read morePublished on March 21, 2013 by Marissa McDermott
While the book "Social Media Is a Cocktail Party" by Jim Tobin with Lisa Braziel is copyrighted 2008 -- and things change very quickly in the social media world -- this is an... Read morePublished on April 9, 2010 by Phyllis Zimbler Miller
Quite simply, this book is a MUST READ for any marketers out there. Especially anyone that has struggled with how to integrate Social Media into their program of work.Published on September 15, 2009 by Melody Foote
Excerpt from Blog Review: Honestly... the flat out best book I had read in quite some time. Jim and Lisa have really spilled the beans on Social Media Marketing with this book. Read morePublished on January 9, 2009 by Matthew S. Diehl
If you're a marketer or a CEO and you think social media is dumb, or a waste of time, or a bunch of amateurs, please know this: Sometimes you're right. Often you're wrong. Read morePublished on December 30, 2008 by Paul A. Baker
This book is a must read for anyone who wants to gain valuable, targeted insight into their business. Read morePublished on December 1, 2008 by Amazon Customer