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Social Media Explained: Untangling the World's Most Misunderstood Business Trend [Kindle Edition]

Mark Schaefer
4.6 out of 5 stars  See all reviews (30 customer reviews)

Print List Price: $10.99
Kindle Price: $6.99
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Book Description

Too busy to spend hours trying to learn the fundamentals of social media marketing? This is the book for you!

Mark Schaefer, author of the best-selling books "Return On Influence" and "The Tao of Twitter" unravels the most misunderstood and confusing business trend in this fun and easy-to-read book.

"Social Media Explained" explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social media initiative!

The is the must-have guide for understanding the sociological and psychological drivers that make social media marketing work.

Editorial Reviews


"Mark's book is a must read. I've read most of the things that have come out on social media in English, French and Scandinavian, and  this is THE book for 2014. Newbies and experienced marketers alike will enjoy Mark's storytelling and actionable takeaways." -- Dr. Jon Buscall

About the Author

Mark W. Schaefer is a globally-recognized blogger, speaker, educator, business consultant, and author who blogs at {grow} – one of the top marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written three best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and Return On Influence,which was named one of the top business titles of the year by the American Library Association.

Product Details

  • File Size: 280 KB
  • Print Length: 142 pages
  • Publisher: Amazon Publishing (March 13, 2014)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00J0D754C
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #61,436 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.6 out of 5 stars
4.6 out of 5 stars
Most Helpful Customer Reviews
8 of 9 people found the following review helpful
Once again, Mark Schaefer hits a home run!

Full disclosure to start. I have used Mark Schaefer's books with both my business clients and with my university students for the past 3 years (I teach social media marketing courses at the University of Wisconsin-Madison) . I'm a big fan of his work and of him.

Why am a such a big fan?

I believe the purpose of education isn't knowledge, it's action. And reading Mark's books, it's clear he subscribes to this philosophy as well. While you will learn from his books, he pushes you to act on what you learn. He helps readers get up to speed quickly by cutting out the clutter and focusing on core "need to know" information.

Just like with the Tao of Twitter, it's clear when you read Social Media Explained, that Mark is both an acclaimed educator and practitioner. Mark is able to distill research and theory into easy-to-understand and ACTIONABLE advice. He knows those in leadership positions don't have time to experiment with social media. So he gives advice and tips that are perfect for busy leaders, executives, professionals and practitioners who need to understand what social means for business and what to do with social. And, in Social Media Explained, he guides you, step-by-step through the process of moving forward with confidence.

Regarding this book, what I find particularly valuable is the structure. Like you, I'm business and I appreciate a clear, easy-to-follow outline.

Social Media Explained is divided into 4 sections. The first sections cover how social media works in business and which questions and objections you might face when putting together social media initiatives. Then Mark shares a case study that shows his concepts in action.
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5 of 6 people found the following review helpful
Whether you're a CEO or an individual that is required to manage the social media marketing campaigns for a company, this book is for you. Mark puts his extensive knowledge about social media in this tiny, quick read. From what you need to know, to questions that you need to face with marketing, to guide into each of these major platforms. My personal favorite is the chapter about the ROI of Social Media. As a social media consultant, I often receive questions about limited resources and where to focus our efforts from small business owners and Mark addresses these concerns very clearly. I really enjoy the real world case studies from large companies. Hope you enjoy this quick two hour read as much as I did.
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2 of 2 people found the following review helpful
Format:Kindle Edition
This easy-to-understand book provides a good perspective on Social Media and helps one have the right mindset and courage to dive in. I found the case studies and the primers on the individual platforms - the rear matter of the book - to be particularly helpful.
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2 of 2 people found the following review helpful
Format:Kindle Edition|Verified Purchase
Social Media Explained is a must-read for any executive looking to feed her curiosity and/or tackle her fear of social media in the business context. It also serves as a healthy reminder to digital marketing professionals of why social is so important. Mark wrote in clear, easy-to-understand English. So not only is SME informative, but it’s also easy to digest. The biggest takeaway, for me, is the human aspect of social media. We are human! And brands (including solo-preneurs), through small, consistent personal social media interactions with their community, can humanize their business for lasting success. Read. This. Book.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Wonderful May 12, 2014
Format:Paperback|Verified Purchase
Mark Schaefer has a great voice in his writing and does an excellent job of explaining the strategies and nuances surrounding Social Media. I loved this book and also ordered "The Tao of Twitter" after reading this one. There is depth and wisdom in this book. Highly recommend.
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2 of 2 people found the following review helpful
5.0 out of 5 stars I wish all managers read this book May 2, 2014
This is the fourth book of Mark Schaefer.

I have read and enjoyed his 3 previous books, and I learned a lot reading them.

But perhaps "Social Media Explained" is the Mark Schaefer's book that I have liked most, because it explains real and practical cases of companies that have achieved real economic benefits after implementing social media strategies in a successful way.

The book is aimed to provide guidance to managers who are still hesitating about whether or not launching their business to the world of the social web.

The fantastic thing about this book is that Mark Schaefer makes us asking ourselves a lot of questions before taking any option or launching any kind of strategy.

Highly recommended.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Great Book! May 1, 2014
This book was extremely helpful to help me gain insight into the world of social media. Schaefer is conversational and writes in a way that is easy to understand and relate to. I usually don't like "help" books, but I couldn't put this one down, there was just so much to learn.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Excellent for Small Business Owners April 13, 2014
Format:Paperback|Verified Purchase
As someone new to Mark's work, I found this book extremely helpful. It validated a lot of what I do on social media and gave me a couple of fresh new ideas that I wasn't expecting. I especially recommend this book for small business owners like myself who sometimes get caught in the wave...

Jamie Marich, Dancing Mindfulness
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Most Recent Customer Reviews
1.0 out of 5 stars What a Waste...!
Ok, I quick-scanned this book quickly. It was that superficial and lacking information density and depth. Read more
Published 13 hours ago by Cary G. Anderson
5.0 out of 5 stars Definitely recommend!
The book definitely cleared up some questions I have had on social media. I am a communications major so knowing about social media is essential to my career. Read more
Published 20 days ago by Shari Clady
5.0 out of 5 stars Very good book for starting understanding social media
I did enjoyed the book. Very reach in terms of information. It is very clear that the author did developed an interesting experience in this area, specially due to his personal... Read more
Published 29 days ago by BRUNO ROSSI JULIO
5.0 out of 5 stars Truly a must read for your entire staff from Admin to CEO. Really!
Yes the full title of this latest book from Mark Schaefer is a mouthful but it's pure brillance in it's clarity, insight and utility cannot be overemphasized. Read more
Published 1 month ago by Craig K. Lindberg
5.0 out of 5 stars This is Not "Just Another Social Media Book"
This is absolutely one of Mark's best books. If you are looking for a new and refreshing viewpoint on the power and effectiveness of Social Media, grab this book, get a notebook,... Read more
Published 2 months ago by Stan Smith
1.0 out of 5 stars Very Questionable Title
If the last chapter of this book confesses: "It might seem weird to go through a social media book without concrete lessons on Facebook, twitter and their digit brethren but... Read more
Published 3 months ago by James T. Hammond
4.0 out of 5 stars Understand how social media marketing applies to your business, not...
Great little book for business owners looking to embrace social media marketing, including tangible ways to measure its impact. Read more
Published 3 months ago by Shari
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More About the Author

Mark W. Schaefer, the author of The Tao of Twitter (2011 with new editions in 2012 and 2014), Return On Influence (2012), Born to Blog (2013), and Social Media Explained (2014) is a globally-recognized educator, speaker, business consultant, and author. His well-known blog {grow} (, is one of the AdAge Top 100 marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He has advanced degrees in marketing and organizational development and holds seven patents. Mark enjoys teaching social media marketing courses and is a faculty member of the graduate studies program at Rutgers University and has lectured at many universities including Oxford and Princeton. He is a popular public speaker and has appeared in the WSJ, New York Times, Wired, Forbes, Fortune, CBS News, and many other global media outlets.


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