Social Media Frenzy: Why Time Consuming Facebook, Twitter & Blogging Strategies May NOT Work for Your Business - Consider These Alternative Social Networking Initiatives [Kindle Edition]

J. Steve Miller (Author)

Book Description

How can businesses and individuals harness the power of social media without expending excessive time and effort? Author Steve Miller contends that in many, or most situations, the time consuming strategy of trying to build a social media following will waste much time and result in few sales. He supports this position with research and practical examples.

Instead of trying to build a following, most would do better following principles such as:

"Go Where People Already Gather, Rather than Trying to Gather a Following Around Yourself"

"Get Others Talking about Your Products, Rather than Talking Directly to Others about Your Products."

Miller gives examples and case studies from marketing his own books and content sites, recommending practical social media strategies that don't require ongoing commitments or bothering people who don't want your products.

This book will:

• Help you to narrow down which social media alternatives might work best for your products, in your industry, considering your strengths and interests.

• Give practical tips for implementing social media strategies that bring results.

• Keep you from wasting time and money on initiatives that probably won’t work.

• Challenge the way you think about social media.

• Give publicists and marketing professionals a checklist to go through with clients to narrow down which social media initiatives may work best for them in their industry.

• Use case studies, examples, and other research to make its case.

Product Details

• File Size: 141 KB
• Print Length: 64 pages
• Simultaneous Device Usage: Unlimited
• Publisher: Wisdom Creek Press, LLC (February 1, 2012)
• Sold by: Amazon Digital Services, Inc.
• Language: English
• ASIN: B0074ND418
• Text-to-Speech: Enabled
• X-Ray: Not Enabled
• Lending: Enabled
• Amazon Best Sellers Rank: #344,197 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

Most Helpful Customer Reviews

6 of 7 people found the following review helpful

4.0 out of 5 stars Social Media Frenzy is Thought Provoking! February 22, 2012

By Dave Author of Vending Business Secrets

Format:Kindle Edition

Steve Miller's concepts on the use of social media were intriguing. And the further I read the more thought provoking the book became. For those would be authors and debut authors out there, he provides some very useful insight into the promotion of their books. His concepts on blogs, forums, and social media sites really cut to the chase on where time consuming efforts should be placed. And if an individual is only an author, Steve's book is well worth the reading. But, these days, authors can also be Internet Marketers.

I am an author in the second place and an Internet Business owner in the first place. And Steve's content gave me some very much needed perspective on the use of gathering a following. BUT, in my perspective I don't need to gather a following for the sake of having a following. I need to use the above tools as part of my traffic building arsenal to my web businesses. And there is virtually no distinction in the book.

And as I read further he did give tips on search engine optimization (SEO) and how to drive traffic, which are Internet Marketing tools and concepts. But he made it sound so easy to get gobs of visitors. He gets about 1700 unique visitors a day to one of his sites. And I can tell you from experience, this does not come lightly. This is an impressive number that took someone a lot of work to attain. And good SEO, content building, traffic gathering etc. takes a lot of time and energy to develop. But then, in all fairness Steve's book was not meant to be an exhaustive analysis on the best ways to develop and Internet Business. There are other books and courses that are more representative of this kind of instruction. I would also point out that the amount of traffic generation work to an Internet business website can depend greatly on the niche being marketed to!

Would I recommend this book? You bet. He does give a different perspective on the idea of a following and how it needs to relate to one's own goals. And I will be the first to admit that an Internet business owner (an Internet Marketer) may have different goals in mind from that of an author who only wants to sell books. And as an author of two books, which are part of my Internet businesses, I have now taken a different mindset toward some of my future plans for using blogs, forums and social media sites. And I thank Steve for this. And although Steve alludes to it, he doesn't explain the differences between a Facebook fan/business page and a regular friends/social page. Again, there are other specific books and courses that are more definitive on using Facebook as a marketing tool. Steve's book is not meant to be exhaustive on Facebook marketing techniques.

There is one other point on his content formatting I would like to make. He should use a bibliography type style and put all his references at the end or in the footers. The way it is formatted now distracts from the flow of his content.

But again, even with the cons I have discussed, there are enough pros to make most would be authors sit up and take notice of where they should be putting their limited time and effort. An Internet Marketer, such as myself, has to decide how Steve's social media concepts work with our defined Internet Marketing goals. And I now have some new perspective on how I want to define my own following. Thanks Steve!!

2 of 2 people found the following review helpful

5.0 out of 5 stars Excellent book, fresh perspective, reality. May 22, 2012

By Mark J. Welch

Format:Kindle Edition|Amazon Verified Purchase

This is a short, clear book about using social media to promote stuff, or more importantly, why it might not make sense for certain folks to launch ill-conceived social media efforts, or for others to invest substantial time and effort on social media efforts that aren't likely to pay off. The plain, conversational writing style helps move you through this short ebook quickly.

Through a series of focused questions & discussion, the book provides insight and guidance. Later chapters guide readers to "more basic" strategies that should serve as a foundation before pursuing more demanding social media efforts.

4 of 5 people found the following review helpful

5.0 out of 5 stars Platform, Schmatform April 26, 2012

By Austin

Format:Kindle Edition

Miller speaks directly to low-profile (polite term for "unheard of") authors for whom it is virtually impossible to attract 1000 Facebook followers. Miller asks the right questions, for example, how many of those 1,000 FB friends will actually buy your book? Miller argues correctly that use of social media must accomplish a goal (that being sales for most authors) and if that "use" doesn't work, then it is "use-less." While offering concrete suggestions, Miller offers no easy answers on how to sell more books, and that is actually refreshing.

More About the Author

Steve is the founder and president of Legacy Educational Resources, providing global resources for teachers of life skills in public schools, churches, and service organizations at http://www.character-education.info. A self-styled "wisdom broker," he collects wisdom from many fields and packages it for teachers and writers via his published books and the Web.

Steve is an educator (teaches at Kennesaw State University), entrepreneur, and speaker, having taught audiences from Atlanta to Moscow. He's known for drawing practical wisdom from serious research and communicating it in accessible, unforgettable ways. His wife, Cherie, and their seven sons continually remind him what works and what doesn't. Connect with him at http://www.jstevemiller.com.