Social Media for Social Good: A How-to Guide for Nonprofits and over one million other books are available for Amazon Kindle. Learn more
Buy New
$20.84
Qty:1
  • List Price: $35.00
  • Save: $14.16 (40%)
FREE Shipping on orders over $35.
In Stock.
Ships from and sold by Amazon.com.
Gift-wrap available.
Add to Cart
Want it Monday, April 28? Order within and choose Two-Day Shipping at checkout. Details
Trade in your item
Get a $4.35
Gift Card.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more

Social Media for Social Good: A How-to Guide for Nonprofits Hardcover


See all 3 formats and editions Hide other formats and editions
Amazon Price New from Used from Collectible from
Kindle
"Please retry"
Hardcover
"Please retry"
$20.84
$16.98 $11.00
Unknown Binding
"Please retry"
$39.50

Frequently Bought Together

Social Media for Social Good: A How-to Guide for Nonprofits + 101 Social Media Tactics for Nonprofits: A Field Guide + The Networked Nonprofit: Connecting with Social Media to Drive Change
Price for all three: $67.20

Buy the selected items together

NO_CONTENT_IN_FEATURE

Shop the new tech.book(store)
New! Introducing the tech.book(store), a hub for Software Developers and Architects, Networking Administrators, TPMs, and other technology professionals to find highly-rated and highly-relevant career resources. Shop books on programming and big data, or read this week's blog posts by authors and thought-leaders in the tech industry. > Shop now

Product Details

  • Hardcover: 256 pages
  • Publisher: McGraw-Hill; 1 edition (August 17, 2011)
  • Language: English
  • ISBN-10: 007177081X
  • ISBN-13: 978-0071770811
  • Product Dimensions: 9.1 x 6.3 x 1 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (23 customer reviews)
  • Amazon Best Sellers Rank: #47,251 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

"For over 10 years Heather has been my primary reference point and mentor for all things pertaining to online community management and social networking for nonprofits. If I want to find out who is doing social media correctly, I always look to Heather's blog and tweets. All of us here at TechSoup deeply respect, value, and recommend her work."
- Susan Tenby, Director, Online Community and Social Media, TechSoup.org

"In a world that seems to be overpopulated with social media experts, Heather is the real thing. Her passion and intuition have made her an invaluable resource to the nonprofit community and she makes social media accessible regardless of position or involvement. Over the years she has been instrumental in my understanding of the sector and continues to impress me with her knowledge and ability to communicate best practices."
- Danielle Brigida, Digital Marketing Manager, National Wildlife Federation

"Heather is great. She has been a real change maker for Safe Kids. She presented a social media training to our affiliates at our annual conference in 2008 and as one of the most popular sessions, our affiliates are still talking about it - 60% of which now actively use social media. Whenever we have a question about social media we always return to Heather's blog Nonprofit Tech 2.0 for advice, and no doubt we will be regularly using her book too."
- Line Storgaard-Conley, Director of Interactive Services, Safe Kids USA/Safe Kids Worldwide

"Heather practices what she preaches: she is passionate about social media, and a friendly and generous member of the nonprofit community. When I want to know what my organization should be doing, I first turn to Heather's blog and LinkedIn Group."
- Erica Burman, Director of Communications, National Peace Corps Association

"We use something we've learned from Heather almost daily. Her relentless research is only superseded by her passion to see nonprofits succeed. Social media is a critical tool we use to help gain support for our military families and wounded warriors, and because they deserve our best efforts, this book will be within reach on all our desks."
- Susan Miller, Director of Online Communications, Operation Homefront

About the Author

Heather Mansfield is the creator and principal blogger at Nonprofit Tech 2.0 (www.nonprofitorgsblog.org) and its many related resources about social media and mobile technology. She has more than 500,000 online followers, fans, and friends on Twitter, Facebook, LinkedIn, Flickr, YouTube, and Foursquare, and has presented more than 500 social media webinars and training to nonprofits worldwide.


More About the Author

Heather Mansfield is the principal blogger at Nonprofit Tech for Good and author of the best-selling books Mobile for Good: A How-To Fundraising Guide for Nonprofits and Social Media for Social Good: A How-To Guide for Nonprofits. She also created and maintains the "Nonprofit Organizations" profiles on Twitter, Facebook, Google+, LinkedIn, Pinterest, Instagram, and YouTube which cumulatively have more than one million followers. Heather has fifteen years of experience utilizing the Internet for fundraising, community building, and advocacy. To date, she's presented more than 100 social media and mobile media trainings throughout the United States, Canada, Australia, New Zealand, India, and Southeast Asia as well as over 500 webinars to audiences worldwide.

Heather was honored as a "Fundraising Star of the Year" by Fundraising Success Magazine in 2009 and was placed on Twitter's Suggested User List from 2010 to 2012. She was also named one of TIME Magazine's Best Twitter Feeds of 2013 and currently serves as an Honorary Ambassador for the World NGO Day Initiative.

Customer Reviews

4.8 out of 5 stars
5 star
19
4 star
4
3 star
0
2 star
0
1 star
0
See all 23 customer reviews
When I go out for help I feel like I know what I am talking about.
Bill G
Well written, with good summary lists of actions and best practices examples at the back of each chapter.
BKOregon
I would recommend to anyone faced with social media for a nonprofit.
John E. Mathisen

Most Helpful Customer Reviews

9 of 9 people found the following review helpful By Jerry Brown on February 23, 2012
Format: Hardcover Verified Purchase
This is one of the best, perhaps THE best, book on social media I've read. Heather Mansfield's advice on social media strategy is excellent. And she provides practical advice on how to do the things she recommends. While the book is targeted specifically to nonprofits, it's useful for people who are not in the nonprofit world. I consider this book a great investment.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
7 of 7 people found the following review helpful By jeanne allen on October 7, 2011
Format: Hardcover
I follow Heather's blog and find her ideas very useful. This book seems to bring together most of her ideas in a very tight and well organized book. It is easy to find an idea and put it to use. Many of these ideas are in her blog, but this is so much easier for those who are beginners or advanced beginners with social media. I recommended it to several folks who won't go looking through blogs for answers,but who would find a book easy. So many ideas, I get inspired and start writing down my own adaptations and how I can make these ideas work. I love the "Nonprofit Examples of Excellence" so I can go to those sites and see for myself how they use the ideas.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
5 of 5 people found the following review helpful By Jason on September 14, 2011
Format: Hardcover
I used this step-by-step, how to guide to get my FOR PROFIT business a social media footprint. With little social media knowledge, I took my brand's web presence from zero to effective in 256 entertaining pages. Clear & concise, this book is a must have for any business looking to test the waters or fine tune their social media efforts. I even have my sales staff reading this in hopes that some of the info will make it's way to our customers. 5 stars...
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
4 of 4 people found the following review helpful By Bill G on December 11, 2011
Format: Hardcover Verified Purchase
I found ths book to be VERY useful. As a small NGO I have no staff. This book fills me in as if I had a 3 or 4 person team. When I go out for help I feel like I know what I am talking about. Whether paid or volunteer help I get much better results. I bought a second copy as a gift for a friend who also has an NGO. He seems to like it even more than I do.
For me I call this just in time publishing, what I needed just when I needed it.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 3 people found the following review helpful By Sandi on September 11, 2011
Format: Hardcover
This book is bursting with basic guidelines and new ideas useful for everyone from the novice to the most seasoned nonprofit professional. It delivers a fresh perspective on how to make the most of social media and I'll be implementing its lessons for years to come.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By Lori D. - PPR Giveaways and Freebies on April 17, 2013
Format: Hardcover Verified Purchase
This book deserves a fair number of stars just for one thing: it finally got our nonprofit magazine, Synchronized Chaos, to stop sending announcements by cc'ing people in emails and to invest in Constant Contact. This made us a whole lot more professional and is much easier to deal with.

Overall easy-to-read, specific, good advice...much of it geared to someone who has a whole workday dedicated to managing various online publicity outlets for just one organization (which is likely the target audience.) I'm a publicist working with multiple books and groups, so have been passing on these suggestions to others.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By Maria Silvester on February 18, 2013
Format: Hardcover Verified Purchase
Gives real insight into social media marketing and concrete steps to getting started. Good reference book for learning and implementing one social media platform at a time. Mansfield explains why each platform works and gives tips to using it successfully.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By John E. Mathisen on February 7, 2013
Format: Hardcover Verified Purchase
Excellent, to the point and full of practical information. I would recommend to anyone faced with social media for a nonprofit.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Product Images from Customers

Most Recent Customer Reviews

Search
ARRAY(0xa37cedb0)