Social Media for Social Good: A How-to Guide for Nonprofits [Hardcover]

Heather Mansfield (Author)

Book Description

Publication Date: August 17, 2011

Based on more than 15 years of experience in nonprofit communications and 15,000+ hours spent utilizing social and mobile media, Social Media for Social Good: A How-To Guide for Nonprofits is a comprehensive 256-page hardcover book packed with more than 100 best practices covering Web 1.0, Web 2.0, and Web 3.0 nonprofit communications and fundraising. From building your e-newsletter list to finding your "Twitter voice" to launching a mobile website and texting campaign on a small budget, this guide presents a step-by-step strategic plan for launching and maintaining successful social media and mobile marketing campaigns.

Editorial Reviews

From the Back Cover

"For over 10 years Heather has been my primary reference point and mentor for all things pertaining to online community management and social networking for nonprofits. If I want to find out who is doing social media correctly, I always look to Heather's blog and tweets. All of us here at TechSoup deeply respect, value, and recommend her work."
- Susan Tenby, Director, Online Community and Social Media, TechSoup.org

"In a world that seems to be overpopulated with social media experts, Heather is the real thing. Her passion and intuition have made her an invaluable resource to the nonprofit community and she makes social media accessible regardless of position or involvement. Over the years she has been instrumental in my understanding of the sector and continues to impress me with her knowledge and ability to communicate best practices."
- Danielle Brigida, Digital Marketing Manager, National Wildlife Federation

"Heather is great. She has been a real change maker for Safe Kids. She presented a social media training to our affiliates at our annual conference in 2008 and as one of the most popular sessions, our affiliates are still talking about it - 60% of which now actively use social media. Whenever we have a question about social media we always return to Heather's blog Nonprofit Tech 2.0 for advice, and no doubt we will be regularly using her book too."
- Line Storgaard-Conley, Director of Interactive Services, Safe Kids USA/Safe Kids Worldwide

"Heather practices what she preaches: she is passionate about social media, and a friendly and generous member of the nonprofit community. When I want to know what my organization should be doing, I first turn to Heather's blog and LinkedIn Group."
- Erica Burman, Director of Communications, National Peace Corps Association

"We use something we've learned from Heather almost daily. Her relentless research is only superseded by her passion to see nonprofits succeed. Social media is a critical tool we use to help gain support for our military families and wounded warriors, and because they deserve our best efforts, this book will be within reach on all our desks."
- Susan Miller, Director of Online Communications, Operation Homefront

About the Author

Heather Mansfield is the creator and principal blogger at Nonprofit Tech 2.0 (www.nonprofitorgsblog.org) and its many related resources about social media and mobile technology. She has more than 500,000 online followers, fans, and friends on Twitter, Facebook, LinkedIn, Flickr, YouTube, and Foursquare, and has presented more than 500 social media webinars and training to nonprofits worldwide.

Product Details

• Hardcover: 256 pages
• Publisher: McGraw-Hill; 1 edition (August 17, 2011)
• Language: English
• ISBN-10: 007177081X
• ISBN-13: 978-0071770811
• Product Dimensions: 6.3 x 0.9 x 9.3 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (16 customer reviews)
• Amazon Best Sellers Rank: #65,349 in Books (See Top 100 in Books)
  • #26 in Books > Computers & Technology > Business & Management > Social Media for Business
  • #56 in Books > Business & Investing > Small Business & Entrepreneurship > Marketing
  • #76 in Books > Business & Investing > Industries & Professions > Nonprofit Organizations & Charities

More About the Author

Heather Mansfield is the owner of DIOSA Communications, principal blogger at Nonprofit Tech 2.0, and author of Social Media for Social Good: A How-To Guide for Nonprofits. She also created and maintains the "Nonprofit Organizations" profiles on Twitter, Facebook, MySpace, YouTube, Flickr, LinkedIn, and Foursquare, which cumulatively have more than 500,000 Friends, Followers, and Fans. A pioneer in utilizing social media for the nonprofit sector, Heather has fifteen years of experience utilizing the Internet for fundraising, community-building, and advocacy. To date, she's presented more than 100 social media and mobile technology trainings throughout the United States and over 400 webinars to audiences worldwide.

Most Helpful Customer Reviews

7 of 7 people found the following review helpful

5.0 out of 5 stars Excellent. Provides good advice at strategic and tactial levels. February 23, 2012

By Jerry Brown

Format:Hardcover|Amazon Verified Purchase

This is one of the best, perhaps THE best, book on social media I've read. Heather Mansfield's advice on social media strategy is excellent. And she provides practical advice on how to do the things she recommends. While the book is targeted specifically to nonprofits, it's useful for people who are not in the nonprofit world. I consider this book a great investment.

5 of 5 people found the following review helpful

5.0 out of 5 stars Well Organized + Easy to use Immediately October 7, 2011

By jeanne allen

Format:Hardcover

I follow Heather's blog and find her ideas very useful. This book seems to bring together most of her ideas in a very tight and well organized book. It is easy to find an idea and put it to use. Many of these ideas are in her blog, but this is so much easier for those who are beginners or advanced beginners with social media. I recommended it to several folks who won't go looking through blogs for answers,but who would find a book easy. So many ideas, I get inspired and start writing down my own adaptations and how I can make these ideas work. I love the "Nonprofit Examples of Excellence" so I can go to those sites and see for myself how they use the ideas.

3 of 3 people found the following review helpful

5.0 out of 5 stars Social Good is good. December 11, 2011

By Bill G

Format:Hardcover|Amazon Verified Purchase

I found ths book to be VERY useful. As a small NGO I have no staff. This book fills me in as if I had a 3 or 4 person team. When I go out for help I feel like I know what I am talking about. Whether paid or volunteer help I get much better results. I bought a second copy as a gift for a friend who also has an NGO. He seems to like it even more than I do.
For me I call this just in time publishing, what I needed just when I needed it.