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Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books Paperback – October 9, 2012


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Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books + Create Your Writer Platform: The Key to Building an Audience, Selling More Books, and Finding Success as an Author + Sell Your Book Like Wildfire: The Writer's Guide to Marketing and Publicity
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Product Details

  • Paperback: 140 pages
  • Publisher: CreateSpace Independent Publishing Platform (October 9, 2012)
  • Language: English
  • ISBN-10: 1480030821
  • ISBN-13: 978-1480030824
  • Product Dimensions: 8.5 x 0.3 x 11 inches
  • Shipping Weight: 14.1 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Best Sellers Rank: #203,366 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Frances Caballo is a social media marketer and trainer with more than 23 years of communications experience. She helps writers attain their social media marketing, communications, and public relations goals. Frances specializes in social media training for beginners, intermediate and advanced users, manages social media accounts for clients, and trains advanced users on how to succeed in social media marketing. Presently, she is the Social Media Editor for the Women’s National Book Association-San Francisco Chapter and Redwood Writers, the largest branch of the California Writers Club.

Customer Reviews

4.8 out of 5 stars
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See all 21 customer reviews
It's direct, easy to follow, and very well written.
C.V.Conner
A great starting point for authors who don't already know Twitter, linked in, Google plus, Facebook pages.
P. Creeden
Caballo's Social Media ebook is the best introduction to using social media to promote your own book.
David Spiselman

Most Helpful Customer Reviews

16 of 16 people found the following review helpful By C. Lee McKenzie on December 24, 2012
Format: Paperback
The only negative thing I have to say about Social Media Just for Writers is it should have been published sooner. The book is divided into the major online media marketing tools and describes the overall best use for each. It lists the features and how to maximize them to get the most out of the time you spend setting up your pages, profiles etc. and interacting with your connections. I loved the clever tie in the author made between famous people and each media marketing tool: Facebook & Nicholas Sparks; LinkedIn & Agatha Christie; Google+ & Hemingway; Picasso & Pinteret.

For beginners, there's an excellent Glossary of terms that I would have given anything to have when I started in this business. Caballo offers other bonuses as well. In Chapter 10, "The Angles of Offline Promotion," readers will find such help as a template for a Press Release, tips for Business Cards and suggestions for how to make your website do the best job for you.

Disclosure: I received this book free, but the review reflects my honest opinion. I'm going through it and taking advantage of all the great tips and strategies in its pages.
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5 of 6 people found the following review helpful By Collette A. Miller on October 16, 2012
Format: Paperback
Well researched and well written, this book is a must for every writer who wants to sell books! If you take this book and go through it step by step, you will be a social marketing pro in no time. As an author, that is exactly what I plan to do. Don't be overwhelmed by this crucial aspect of your marketing plan. Social media is here to stay, and Social Media Just for Writers should be on your bookshelf!

Arlene Miller, author of The Best Little Grammar Book Ever! and Correct Me If I'm Wrong
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3 of 3 people found the following review helpful By Ann E. Philipp on January 10, 2013
Format: Kindle Edition Verified Purchase
Tons of great information, with step-by-step directions that are easy to follow. Great for the writer or anyone using social media.
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1 of 1 people found the following review helpful By Wendy Jones on April 7, 2013
Format: Paperback
Although this may be a rather niche book it certainly packs a punch for all those writers who want to extend their social media reach. It does not try to overextend itself but focuses on the following social media channels
Facebook
Twitter,
LinkedIn
Google+
Blogging
I think this is a good thing as it goes into each of those in depth. This means that you will be able to use each of these social media channels to their full extent if you follow the advice.

The book takes you through each of these in clear stages outlining ways in which the writer can maximise their use for reaching readers and marketing. The book drills down as far as how to change settings to ensure that each channel is optimised for maximum reach. However, it does not do this at the expense of privacy.

For each social media setting there is also a list of apps which can be used to support their use by writers. These can be free to expensive but an explanation is given for each. The author is not trying to sell you on any one of these but merely explains how they can help.

Hints and tips are given throughout the book and their are clear and detailed screen shots to support the text. Social media etiquette is also covered and particularly how this relates to writers. I thought the hints and tips on all chapters were excellent but the section on blogging was particularly good.

The last chapter goes further than social media and talks about other ways in which you can market your books. This again is choc full of good advice.

This book is available in kindle and print versions. In this case I would recommend the print version as the screen shots would be difficult to see in kindle. However, whatever version you choose, you will not regret it. This is a superb book and I cannot recommend it highly enough
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Format: Paperback
From Facebook to Twitter to Pinterest and more, the options for networking and gaining readers are more plentiful than most writers believe. By comparing the significant social media vehicles to writers and artists who would have loved the tools had they lived in the modern age, Frances Caballo outlines the best online marketing skills needed to reach a wider readership. This guide is an invaluable source that takes writers through a simple step-by-step process--led by writer and communications marketer with over 23 years of experience--to develop their knowledge of social media and to promote their books using the internet.

For each media vehicle she outlines (Facebook, Twitter, LinkedIn, Google+, Pinterest, blogs, and offline marketing) Caballo provides an in-depth step-by-step process that details how to set up a profile, develop a following, and maintain a presence. The approachability of the guide is excellent even for those writers who are unfamiliar with social media. Screenshots and hints and tips are easy to follow, while lists of applications for all media forms will aid writers in organizing their posting schedules and analyzing the number of followers and hits their sites get, to help them gauge the success of their marketing--and to help them decipher how they can improve.

Not only does Caballo explain how to use social media successfully in order to promote a book, but she also explores why these media vehicles are useful for writers and why they work the way they do. If a writer were to follow Caballo's word to the tee, they could easily master the basics of social media marketing by the time they finished reading the book. Online marketing is essential for writers hoping to promote their book, and Caballo's Social Media Just for Writers is an invaluable source to teach those writers the ins and outs of the process. There is nothing else like it out there that I know of--highly recommended.
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Most Recent Customer Reviews


More About the Author

Frances Caballo is a social media strategist and manager for writers. Presently, she is the Social Media Manager for the San Francisco Writers Conference, the Women's National Book Association-Francisco Chapter, and the Bay Area Independent Publishers Association.

Her books include Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books, Blogging Just for Writers, and Pinterest Just for Writers, which is available for free on her website at http://www.SocialMediaJustforWriters.com.

Read what others are saying about her newest book:
"Avoid Social Media Time Suck is hands-down a must-have book for every author. In this fast-paced world of social media that is changing daily, authors need a clear guide to navigate this confusing terrain. This is the book! Frances Caballo provides dozens of excellent resources along with sound suggestions on how to use your precious time wisely and productively. This is my bible for social networking!" --C. S. Lakin, blogger and writing coach at Live Write Thrive

"Frances Caballo's Avoid Social Media Time Suck provides an indispensable resource for every serious writer who knows they must spend time online to achieve publishing success. This book covers a huge range of topics including how to create a brand, build author platform and solve a variety of common social media issues. Most important, it provides a cure to the black hole social media can become in an author's schedule: four steps to make time online effective and efficient. This book is a must-have for any writer who wants to sell books to a worldwide audience and still have time to write." -- Nina Amir, blogger, editor, book and author coach, and author of How to Blog a Book and The Author Training Manual

You can find Frances on Twitter (@CaballoFrances), Facebook, LinkedIn, Google+ and Pinterest.


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Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books
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