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Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines Paperback – December 10, 2014


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Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines + Navigating Social Media Legal Risks: Safeguarding Your Business (Que Biz-Tech) + Social Media and the Law: A Guidebook for Communication Students and Professionals
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Product Details

  • Paperback: 272 pages
  • Publisher: McGraw-Hill; 1 edition (December 10, 2014)
  • Language: English
  • ISBN-10: 0071799605
  • ISBN-13: 978-0071799607
  • Product Dimensions: 5.9 x 0.5 x 8.9 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #635,747 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Glen Gilmore, Esq., is a social media marketing strategist, educator, and attorney, who is a Forbes Top 50 Social Media Power Influencer and an Onalytica Top 100 Thought Leader. Named a "Twitter powerhouse" by the Huffington Post, he teaches social media law and digital marketing at Rutgers University.


More About the Author

A Forbes "Top 50 Social Media Power Influencer," Glen Gilmore is a social media strategist and instructor of Digital Marketing, Crisis Communications, Emerging Tech, and Social Media Law at Rutgers University School of Business.

Called a "man of action" by TIME magazine and a "Twitter powerhouse" by the Huffington post, Gilmore is quoted on the subject social media by the likes of CNN, Reuters, the Associated Press, ABC News, Politico, MSNBC and others.

Gilmore provides customized social media training and strategic advice to members of the Fortune 500, startups, as well as to enterprises of various sizes, and even to celebrities.

Gilmore is consistently recognized as a thought leader in Content Marketing, Social Business and the Internet of Things.

With a broad background, Gilmore speaks on topics ranging from Wearable Technology Adoption, to Social Media Law for Digital Marketing, to Social Media Mega-Trends. Most recently, Gilmore has spoken in Amman, Jordan and Dubai.

Customer Reviews

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1 of 1 people found the following review helpful By Anne Deeter Gallaher on December 18, 2014
Format: Paperback Verified Purchase
As a business owner, I learned early in my career to surround myself with wise people who know what I don't know--understanding legal land mines tops that list! Glen Gilmore's highly researched and born-from-experience book is a powerful prescription for doing business in a world where a 140-character tweet can land your company in court. No one is immune to the business pitfalls of social media. The good news is that "Social Media Law for Business" is the perfect education on the subject.

I have known Glen for almost 5 years and have been privileged to partner with him on many business projects. Glen combines the strengths and experiences of U.S. military service, public office service, private enterprise, crisis PR and strategic communications, marketing, and his law practice into a practical guide for every corporation and business. The information on FTC guidelines and what marketing firms need to know, and what companies need to know about their marketing firms should be required reading for every student of business. In every chapter, Glen uncomplicates the challenges we face (and there's a lot!) and helps to reveal the unintended consequences of tweeting/posting/videoing without an awareness of the legal principles governing social media. This is a must-read for HR, marketing, legal, and corporate communications departments. Follow @GlenGilmore on Twitter for more guidance and digital leadership.
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Format: Paperback
This book is a layperson's blueprint for minimizing the legal risks of social media marketing while maximizing the opportunities for digital marketing success. In it, Glen Gilmore--a recognized problem-solver and leader in the social media space, helps people understand that business success in digital marketing requires more than business and advertising sense--it requires knowing how to avoid the legal land mines that others have tripped on. In easy-to-understand language, Gilmore's book equips businesses and their leaders to step and stand more confidently onto the social media stage, by tapping into techniques used by some of the best brands to excel in digital marketing while minimizing legal and brand reputation risks. Anyone who owns a business or runs one should have this book and refer to it often! Thank you Glen Gilmore for your leadership in the digital marketing space!
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1 of 1 people found the following review helpful By JD Barry on November 30, 2014
Format: Kindle Edition Verified Purchase
Despite the depth of the topic, Gilmore’s book is a fast read, with a nice set of case studies. It offers practical guidance on a wide range of topics from someone who is not only a lawyer, but also a marketer.The book really is a “must read” for anyone using social media for business and marketing.

The book includes some helpful checklists I'll be reviewing more than once! Highly recommend!
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1 of 1 people found the following review helpful By Ryan Sauers on December 1, 2014
Format: Paperback
If you want to read a book from THE AUTHORITY on social media law and business then you want to read this book by Glen Gilmore. Glen has the political, legal, marketing and social media expertise that he shares with readers to help them navigate carefully in this rapidly changing world. You oftentimes hear of a "must read" book... and this is absolutely the case here. Enjoy!
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