Adrian Dayton's timely book on Twitter for the Legal Profession: Social Media for Lawyers:Twitter Edition is a 'must-read' for all law firms. Indeed, it should be studied avidly, not only by lawyers, but also by any professional service firm that wants to grow its business fast using Web 2.0 techniques. As a successful New York attorney turned social media guru, Dayton deals with his subject comprehensively and with an easy authority. He begins by dismissing, with an unanswerable charm, the main excuses that the legal profession commonly gives for avoiding Twitter. Indeed, in a world where the High Court in London has recently authorised the service of formal legal proceedings by Twitter, it is difficult to understand how anyone can now fail to see the relevance of Twitter to the legal profession. The author goes on to explain, with a kindly guiding light, how to set yourself up on Twitter, how to find people to follow and how to establish your own following. More importantly, the book bursts with practical advice and tips on lead generation and marketing and the secrets of how to turn tweeps - into clients. The depth and power of Twitter is not immediately apparent to new tweeters. Many people just do not 'get it' at all. This book gives you the do's and don't's upfront and shares the inside secrets that will save you weeks of trial and error. It is both an honour and a pleasure for me to endorse this book in the week when my own firm's Twitter following has surpassed 5000. It is also an act of great selflessness on my part that I may live to regret. In the vernacular of the Twitterstream: @London_Law_Firm: MEMO TO UK LAWYERS. Follow @adriandayton. He rocks. His book is a gem, a veritable Twitter-piece of Web 2.0 wisdom. Read and learn. Christopher J Sherliker Silverman Sherliker LLP
About the Author
ADRIAN DAYTON graduated from Brigham Young University with a BA in Economics and started his own import company before attending law school. Subsequently joining Jaeckle Fleischmann & Mugel LLP as a corporate attorney, he worked on a team that closed a merger worth approximately 450 million dollars. He later formed Comrad Esq, a public relations firm that aids firms in marketing with a focus on social media strategy (see http://adriandayton.com). Mr. Dayton has since been recognised by the Wall Street Journal, the ABA Journal and Above the law. Social Media for Lawyers: Twitter Edition is the second book that Mr. Dayton has written. His first book, The Year of 12 Virtues: Old World Virtues to Save the Modern World, is anticipated to be released in 2010 by Shadow Mountain. In addition, Mr. Dayton has served a two-year humanitarian mission in Chile, studied developmental economics at the London School of Economics, and travelled extensively through Europe and Asia. He resides in Amherst, NY, with his wife and young son.