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Social Media for Lawyers: Twitter Edition Paperback – September 28, 2009


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Product Details

  • Paperback: 83 pages
  • Publisher: Ark Group; Edition 1 edition (September 28, 2009)
  • Language: English
  • ISBN-10: 1906355630
  • ISBN-13: 978-1906355630
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #2,588,872 in Books (See Top 100 in Books)

Editorial Reviews

Review

Adrian Dayton's timely book on Twitter for the Legal Profession: Social Media for Lawyers:Twitter Edition is a 'must-read' for all law firms. Indeed, it should be studied avidly, not only by lawyers, but also by any professional service firm that wants to grow its business fast using Web 2.0 techniques. As a successful New York attorney turned social media guru, Dayton deals with his subject comprehensively and with an easy authority. He begins by dismissing, with an unanswerable charm, the main excuses that the legal profession commonly gives for avoiding Twitter. Indeed, in a world where the High Court in London has recently authorised the service of formal legal proceedings by Twitter, it is difficult to understand how anyone can now fail to see the relevance of Twitter to the legal profession. The author goes on to explain, with a kindly guiding light, how to set yourself up on Twitter, how to find people to follow and how to establish your own following. More importantly, the book bursts with practical advice and tips on lead generation and marketing and the secrets of how to turn tweeps - into clients. The depth and power of Twitter is not immediately apparent to new tweeters. Many people just do not 'get it' at all. This book gives you the do's and don't's upfront and shares the inside secrets that will save you weeks of trial and error. It is both an honour and a pleasure for me to endorse this book in the week when my own firm's Twitter following has surpassed 5000. It is also an act of great selflessness on my part that I may live to regret. In the vernacular of the Twitterstream: @London_Law_Firm: MEMO TO UK LAWYERS. Follow @adriandayton. He rocks. His book is a gem, a veritable Twitter-piece of Web 2.0 wisdom. Read and learn. Christopher J Sherliker Silverman Sherliker LLP

About the Author

ADRIAN DAYTON graduated from Brigham Young University with a BA in Economics and started his own import company before attending law school. Subsequently joining Jaeckle Fleischmann & Mugel LLP as a corporate attorney, he worked on a team that closed a merger worth approximately 450 million dollars. He later formed Comrad Esq, a public relations firm that aids firms in marketing with a focus on social media strategy (see http://adriandayton.com). Mr. Dayton has since been recognised by the Wall Street Journal, the ABA Journal and Above the law. Social Media for Lawyers: Twitter Edition is the second book that Mr. Dayton has written. His first book, The Year of 12 Virtues: Old World Virtues to Save the Modern World, is anticipated to be released in 2010 by Shadow Mountain. In addition, Mr. Dayton has served a two-year humanitarian mission in Chile, studied developmental economics at the London School of Economics, and travelled extensively through Europe and Asia. He resides in Amherst, NY, with his wife and young son.

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Customer Reviews

4.9 out of 5 stars
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I read his book - I found it to be well written & easy to read.
Diane Letarte
Twitter can be fun, but more importantly, it can be a way to create opportunity.
Rosalie A. Kramm
This book covers everything a newbie lawyer needs to started on Twitter.
Brett J. Trout

Most Helpful Customer Reviews

3 of 3 people found the following review helpful By R. Russeth on August 9, 2010
Format: Paperback
Adrian's book is directed primarily to those in private practice. Still there is a wealth of information here that benefits us in-house counsel as well. As GC/VP of a $2B+ company, I use Twitter to keep abreast of legal trends and news. This book is filled with tips on building the right network for your needs.
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2 of 2 people found the following review helpful By Lisa DiMonte on October 2, 2010
Format: Paperback Verified Purchase
Adrian dispels the many myths associated with using Twitter, from it being a total waste of time to it being too complicated. Whether you're a lawyer or other legal professional or, for that matter, a businessperson, Adrian provides practical advice on finding relevant people on Twitter and how to build your own following.

My favorite parts of the book are Chapters 11 and 12 where Adrian provides sound, yet simple and easy-to-follow, advice on using Twitter to get more clients. Of particular value was Adrian's suggestion to create a "freebie"; in other words, a document that addresses the most commonly asked questions by your prospective clients. Adrian then shows you how to use this freebie to capture leads.

My favorite quote from the book is: "That is the real value of social media: it adds relationship building
to the website equation." Online marketing through the use of Twitter is a great way to begin that relationship.

I highly recommend the book to all businesspersons who are looking for ways to use Twitter to get more business.
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2 of 2 people found the following review helpful By Susan DiMickele on August 26, 2010
Format: Paperback
Adrian Dayton makes Twitter easy. Let's face it, most lawyers don't like change. But the reality of Twitter is that it's here to stay, and it's an effective method of communication. If you're not sure whether to take the plunge, give this a read. It will only take you an evening (or a short plane ride) and you will be convinced to give Twitter a try. I have just been tweeting for less than a week, and while I have much to learn I think I am hooked!

On a unrelated note, it is likewise a pleasure to read Adrian's writing. It is clear, crisp, and to the point. He's funny and poignant, and gets to the heart of the matter. I particularly love the way he has woven in his own story -- about how Twitter has helped him realize his own potential in the marketplace, and how he used what appeared to be a bad situation (getting laid off in a tight legal market) to his advantage. His story gives credence to the power of Twitter.
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2 of 2 people found the following review helpful By R. Nielson on January 17, 2010
Format: Paperback
The author has a fresh, fun writing style that kept me laughing as I read this informative book. As I got to know Twitter, I also got to know Adrian because he shared life memories at the beginning of each chapter that became metaphors for aspects of the Twitter world. Very clever.

The step-by-step explanations of how to use Twitter will be very helpful! With this book, a social media novice (like me) will feel more comfortable engaging in the online world.
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4 of 5 people found the following review helpful By Melody A. Kramer on September 25, 2009
Format: Paperback
"I'm a lawyer, not a bird!" may be your gut-level reaction to anyone suggesting that legal professions ought to use the social media platform Twitter as part of their professional practice. That was certainly my thought before I read the newly-released "Social Media for Lawyers: Twitter Edition" book by New York lawyer Adrian Dayton. I've been convinced otherwise.

"Social Media for Lawyers: Twitter Edition" is both an enjoyable read and a useful step-by-step guide to using Twitter. Most importantly, whether you are a novice at social media or simply uninitiated in the Twitter environment, Dayton's book will give you the confidence to boldly join the worldwide Twitter community with a professional image.

The book dispels the myths that stop people from using Twitter, then explains the simplicity and power of this online tool. Learn everything from creating a profile with a hook, @replies, retweets, hash tags, tweet-ups, and TweetDeck without feeling like a "dummy" or "idiot." Then learn how to use the power of Twitter to generate leads and grow your business.

"Social Media for Lawyers: Twitter Edition" is a must have for anyone wanting to use Twitter, even if they aren't a lawyer.
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4 of 5 people found the following review helpful By Rosalie A. Kramm on September 13, 2009
Format: Paperback
One of the people I have been following on Twitter is @AdrianDayton. (In the world of Twitter, a person puts the @ before a name when you are singling that person out to talk to or follow.)

At the California Bar Association meeting held in San Diego last week, I bought Dayton's book, "Social Media for Lawyers: Twitter Edition." I have been tweeting for the past four months, messing around, having fun, protecting my tweets, and collecting followers of mostly fellow court reporters who thought what I was doing was funny, amusing, and maybe someday would have value.

Reading Dayton's book has opened my eyes to the power of Twitter.

I've been following Dayton on Twitter for the past month, and I find his tweets and story to be informative and positive with action steps. I could tell he is a kind, smart man who wants his followers to be successful.

Dayton writes in his book about the basics of Twitter, how to get started, the theory of Twitter, and how to utilize the power of Twitter particularly as a businessperson. I use the word "businessperson" on purpose. The title of the book reads, "Social Media for Lawyers." I would argue that Dayton's book transcends law and could apply to any business in the service sector. Dayton goes into why one should follow certain people, how to collect information, jump into a relevant conversation, the etiquette of tweeting, and most importantly how to start "contrarian thinking."

Last week I listened to @StephenFairley of The Rainmaker Institute speak, and he used the phrase, "contrarian thinking." That is my new FAVORITE phrase.

I highly recommend Adrian Dayton's new book. It is an easy, fast read. Attorneys would "get it" immediately. Twitter can be fun, but more importantly, it can be a way to create opportunity. Dayton gives you the tool of Twitter to be a social media rainmaker.
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