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Marketing your business through social media isn't rocket science. Here's how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line.
Find the business side — explore the variety of social media options and research where your target audience hangs out
Collect your tools — discover ways to simplify posting in multiple locations and how to monitor activity
Establish your presence — start a blog or podcast to build a following
Follow and be followed — find the right people to follow on Twitter and get them to follow you
Fan out — showcase your company with a customized Facebook business page
Follow up — use analytics to assess the success of your social media campaign
Open the book and find:
Tips for finding your target market
Important legal considerations
Step-by-step guidance for setting up a campaign
Lots of helpful technology tools
Blogging and podcasting advice
How to make Twitter pay off for your business
Tools for analyzing your success in each medium
When to move forward and when to pull back
8 books in 1
The Social Media Mix
Blogs, Podcasts, and Vlogs
Other Social Media Marketing Sites
Measuring Results; Building On Your Success
Doug Sahlin has written books on everything from Web site building to digital photography, among them Building Web Sites All-in-One For Dummies.
Very informative as always. I don't know of a Dummies book that I've purchased that has let me down and this one lived up to my expectations.Published on October 11, 2013 by Clayton S J
Already having a background in Social Media Marketing, I intend to use the manual as a professional ready reference for the subject, and a book to turn to when I need to beef up on... Read morePublished on April 6, 2012 by Gerald Henthorn
What can I say except that this book is worth every penny of its cost. In my opinion, it is extremely well written, easy to follow, and loaded to the hilt and above with useful... Read morePublished on December 21, 2011 by steshe865
The book is quite comprehensive. I am glad I purchased it instead of the eight books individually. I recommend it.Published on October 6, 2011 by M. Beavans