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Social Media Marketing All-in-One For Dummies Paperback – November 6, 2012


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Social Media Marketing All-in-One For Dummies + 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More! + Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)
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Product Details

  • Paperback: 792 pages
  • Publisher: For Dummies; 2 edition (November 6, 2012)
  • Language: English
  • ISBN-10: 1118215524
  • ISBN-13: 978-1118215524
  • Product Dimensions: 9.3 x 7.3 x 1.6 inches
  • Shipping Weight: 2.5 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #27,378 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

If you need a guide through the social media maze, this book is just what you're looking for!

Since the first edition of this book, social media has evolved into a whole new creature. Your business can't afford to be left behind! This guide helps you take full advantage of social media marketing while it boosts your social media savvy. And you'll love how easily you can find what you need in one of these handy minibooks!

  • Define your goals — research where your target audience hangs out and define your marketing goals and objectives
  • Keep your perspective — analyze the various social media options and pay attention to what fits your budget and your customers
  • Make it easier — find out about productivity tools that help you post content in multiple locations, notify search engines, and monitor your progress
  • Tools of the trade — study the ways in which you might use blogs, podcasts, Pinterest, and small, special-interest networks
  • Maximize the big guys — find the secrets to success with Facebook and Twitter
  • New opportunities — discover new social media sites and what they offer your business
  • Metrics magic — explore Google Analytics and other tools to assess your performance

Open the book and find:

  • Why a social media campaign requires major planning
  • Cool tools to help your campaign
  • How to add social media to your SEO strategy
  • What you need to know about sharing images
  • Tips for using Google+
  • Compete effectively on Facebook and Twitter
  • Great mobile marketing opportunities
  • Attract business?customers with LinkedIn

9 Books in 1

  • The Social Media Mix
  • Cybersocial Tools
  • Blogs, Podcasts, and Vlogs
  • Twitter®
  • Facebook ®
  • Google+™
  • Pinterest™
  • Other Social Media Marketing Sites
  • Measuring Results; Building on Success

About the Author

Jan Zimmerman, author of Web Marketing For Dummies and owner of Watermelon Mountain Web Marketing, has provided online marketing and social media services to businesses of all sizes for 15 years. Deborah Ng is a freelance writer, blogger, community manager, social media consultant, and author of Online Community Management For Dummies.


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Customer Reviews

4.2 out of 5 stars
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See all 16 customer reviews
Very helpful insights and directives for on-line marketing.
Kenneth L. Gentry
Really well written and excellent presentation of the subject matter.
MARGARET M. INOUE
Good caveats up front to keep expectations in line with reality!
jill f creutz

Most Helpful Customer Reviews

11 of 11 people found the following review helpful By Michael Stenger on January 28, 2013
Format: Paperback
If you're looking for a quick read, this isn't your book. However, if you're looking for a book chock full of how-to, actionable information, this is your book. Everything is split into multiple sections and very easy to follow along thanks to bold and bullet points.
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10 of 11 people found the following review helpful By Wade Danforth on May 3, 2013
Format: Kindle Edition Verified Purchase
I've worked in marketing for 16 years and this book was a real asset when navigating how to use social media in an integrated marketing campaign. It is well organized and key information can be located easily. Great tool for the price.
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8 of 9 people found the following review helpful By MARGARET M. INOUE on April 9, 2013
Format: Kindle Edition Verified Purchase
Wow, when do you get so much information in one volume for such a reasonable price? I had an interest in the topic, but not a HUGE interest. How surprising to find that I looked forward to turning each page. Really well written and excellent presentation of the subject matter. Thank you!
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5 of 5 people found the following review helpful By Deb Lily on July 31, 2013
Format: Paperback
This book is very comprehensive, but a lot of the information is very difficult for me to understand. So far I've only read the first "book" and part of the second "book" so I'm hoping that at least some of the other chapters will be more understandable and useful.
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6 of 7 people found the following review helpful By Antoinette Cook on August 18, 2013
Format: Paperback Verified Purchase
This one was the all inclusive, everything you don't need to know, version. Too much information. Get one of the specialty dummies for the particular medium you are interested in. This is a thick, heavy, book and a lot of it is repeat.
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2 of 2 people found the following review helpful By tammy lefever on December 21, 2013
Format: Paperback Verified Purchase
It gives a really good overview of the various social networking opportunities and also walks you through the process of set up and implementation.
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2 of 2 people found the following review helpful By Leilani & Rich on December 7, 2013
Format: Paperback Verified Purchase
Jan knows her stuff! This all-in-one guide is up to date for 2013 and gives detailed info on how to use the major platforms. Her Watermelon Web company is highly professional and has been invaluable to me.
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1 of 1 people found the following review helpful By wantoun on February 16, 2014
Format: Kindle Edition Verified Purchase
Not the most promising book but it does have everything in it. It's just a bit too dumbed down I think.
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