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Social Media Marketing All-in-One For Dummies Paperback – November 6, 2012


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Frequently Bought Together

Social Media Marketing All-in-One For Dummies + 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More! + The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Price for all three: $45.94

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Editorial Reviews

From the Back Cover

If you need a guide through the social media maze, this book is just what you're looking for!

Since the first edition of this book, social media has evolved into a whole new creature. Your business can't afford to be left behind! This guide helps you take full advantage of social media marketing while it boosts your social media savvy. And you'll love how easily you can find what you need in one of these handy minibooks!

  • Define your goals — research where your target audience hangs out and define your marketing goals and objectives
  • Keep your perspective — analyze the various social media options and pay attention to what fits your budget and your customers
  • Make it easier — find out about productivity tools that help you post content in multiple locations, notify search engines, and monitor your progress
  • Tools of the trade — study the ways in which you might use blogs, podcasts, Pinterest, and small, special-interest networks
  • Maximize the big guys — find the secrets to success with Facebook and Twitter
  • New opportunities — discover new social media sites and what they offer your business
  • Metrics magic — explore Google Analytics and other tools to assess your performance

Open the book and find:

  • Why a social media campaign requires major planning
  • Cool tools to help your campaign
  • How to add social media to your SEO strategy
  • What you need to know about sharing images
  • Tips for using Google+
  • Compete effectively on Facebook and Twitter
  • Great mobile marketing opportunities
  • Attract business?customers with LinkedIn

9 Books in 1

  • The Social Media Mix
  • Cybersocial Tools
  • Blogs, Podcasts, and Vlogs
  • Twitter®
  • Facebook ®
  • Google+™
  • Pinterest™
  • Other Social Media Marketing Sites
  • Measuring Results; Building on Success

About the Author

Jan Zimmerman, author of Web Marketing For Dummies and owner of Watermelon Mountain Web Marketing, has provided online marketing and social media services to businesses of all sizes for 15 years. Deborah Ng is a freelance writer, blogger, community manager, social media consultant, and author of Online Community Management For Dummies.

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Product Details

  • Paperback: 792 pages
  • Publisher: For Dummies; 2 edition (November 6, 2012)
  • Language: English
  • ISBN-10: 1118215524
  • ISBN-13: 978-1118215524
  • Product Dimensions: 7.4 x 1.5 x 9.2 inches
  • Shipping Weight: 2.5 pounds (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (25 customer reviews)
  • Amazon Best Sellers Rank: #34,875 in Books (See Top 100 in Books)

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Customer Reviews

4.4 out of 5 stars
5 star
64%
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24%
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See all 25 customer reviews
Really well written and excellent presentation of the subject matter.
MARGARET M. INOUE
I've worked in marketing for 16 years and this book was a real asset when navigating how to use social media in an integrated marketing campaign.
Wade Danforth
Even if you are not a novice, this series is outstanding because it is filled with references and pointers to great resources!
cdrspock

Most Helpful Customer Reviews

13 of 14 people found the following review helpful By Michael Stenger on January 28, 2013
Format: Paperback
If you're looking for a quick read, this isn't your book. However, if you're looking for a book chock full of how-to, actionable information, this is your book. Everything is split into multiple sections and very easy to follow along thanks to bold and bullet points.
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12 of 14 people found the following review helpful By Wade Danforth on May 3, 2013
Format: Kindle Edition Verified Purchase
I've worked in marketing for 16 years and this book was a real asset when navigating how to use social media in an integrated marketing campaign. It is well organized and key information can be located easily. Great tool for the price.
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6 of 7 people found the following review helpful By Deb Lily on July 31, 2013
Format: Paperback
This book is very comprehensive, but a lot of the information is very difficult for me to understand. So far I've only read the first "book" and part of the second "book" so I'm hoping that at least some of the other chapters will be more understandable and useful.
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8 of 10 people found the following review helpful By MARGARET M. INOUE on April 9, 2013
Format: Kindle Edition Verified Purchase
Wow, when do you get so much information in one volume for such a reasonable price? I had an interest in the topic, but not a HUGE interest. How surprising to find that I looked forward to turning each page. Really well written and excellent presentation of the subject matter. Thank you!
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8 of 10 people found the following review helpful By Annie 2 on August 18, 2013
Format: Paperback Verified Purchase
This one was the all inclusive, everything you don't need to know, version. Too much information. Get one of the specialty dummies for the particular medium you are interested in. This is a thick, heavy, book and a lot of it is repeat.
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Format: Paperback
This is a wonderful comprehensive guide for social media marketing, It's tells the readers how to generate content that resonates with social media users and how to interact with them appropriately. Tips on Twitter, Facebook, blog, Goole Plus, Pinterest, Podcast, etc. are mentioned. This is a great social media guide to read. For more advanced technical skills for internet marketing, such as SEO, Integrated Search Marketing Solution & Organic Search: Search Engine Optimization, Social Media, and Email Marketing: Winning Formula for SERP Dominance is an excellent tool book to read. It addresses the most critical topics and tactics in the online marketing for a business: SEO, social media and Email Marketing at one central location. The book covers huge technical grounds in SEO, social media and email marketing in great details. It shows the readers the technical tips in on-page, off-page, server-side optimization and link building tactics while showing them the codes that are ready to use . Its critical tactics in FB marketing based on role playing will open your eyes. In addition, it gives the readers not only SEO Tips but also proven email marketing management tactics by tweaking the key email elements that they can apply right away.

On the technical level for PPC marketing, Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition is a perfect read to polish your online marketing skills on paid search.
Read more ›
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2 of 3 people found the following review helpful By Leilani & Rich on December 7, 2013
Format: Paperback Verified Purchase
Jan knows her stuff! This all-in-one guide is up to date for 2013 and gives detailed info on how to use the major platforms. Her Watermelon Web company is highly professional and has been invaluable to me.
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2 of 3 people found the following review helpful By Suzanne Prescott on November 5, 2013
Format: Paperback Verified Purchase
Very informative in terms of putting social media in a larger context of engaging and informing people and in terms of specific applications or strategies that promote awareness, engagement and core goals.
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Social Media Marketing All-in-One For Dummies
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