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Social Media Marketing: How Data Analytics helps to monetize the User Base in Telecoms, Social Networks, Media and Advertising in a Converged Ecosystem Paperback – February 15, 2009

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Product Details

  • Paperback: 220 pages
  • Publisher: futuretext (February 15, 2009)
  • Language: English
  • ISBN-10: 0955606977
  • ISBN-13: 978-0955606977
  • Product Dimensions: 6.1 x 0.5 x 9.2 inches
  • Shipping Weight: 12 ounces
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #4,012,347 in Books (See Top 100 in Books)

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1 of 1 people found the following review helpful By Babar Bhatti on August 9, 2009
Format: Paperback
I was looking for a good referece on social media analytics and this book proved to be of great help. It does a great job of explaining how the mass media of today is missing on opportunities, the ongoing convergence of the 3 types of media: mass media, social media and telecom/mobile, and how to use data and analytics to gain better insights and to realize business value. It makes extensive use of the current research, which is very useful. There are many good use cases and examples. The emphasis is on telecom as this is the area of expertise for the authors. But the concepts and conclusions are applicable to any business. If you are an executive or marketing professional or an IT leader looking to use social media to deliver business value, this is the book for you.
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Not worth buying. The content look like an academic research paper. Did not like it at all, nor recommend. The title is misleading.
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