Social Media Marketing for Digital Photographers [Paperback]

Lawrence Chan (Author)

Book Description

Publication Date: November 29, 2011 | ISBN-10: 111801412X | ISBN-13: 978-1118014127 | Edition: 1

Teaching photographers how to use social media to grow their businesses --

With the rapid rise of both digital photography and social media, amateur photographers can now turn what was once a hobby into a thriving business. Social media sites such as Twitter, Facebook, LinkedIn, and Flickr offer loads of exciting marketing opportunities. This practical guide from a well-respected marketing strategist shows you how to take advantage of social media to grow a profitable photography business. If you've been wondering which social media sites to use, how to use them, how often to use them, and more, this book is for you.

• Guides you through how to market your photography business on Twitter, Facebook, LinkedIn, Flickr, and other social media sites
• Shows you how to translate your use of social media into increased profits
• Helps you answer such questions as "Which sites should I use?" and "How do I get started?"
• Provides invaluable insights from top photographers discussing their social media business success stories

Whether you're just starting a professional photography business or are a seasoned pro looking for good advice on using social media to promote yourself, Social Media Marketing for Digital Photographers is the book you need.

Includes insights and interviews of Kenny Kim, Zach and Jody Gray, Jerry Ghionis, Christopher Becker, Jasmine Star, Catherine Hall and Grace Ormonde.

Editorial Reviews

Review

'This is a great aid for anybody looking to expand a professional photographic endeavour into new areas'. ( Digital Photography Enthusiast, Febuary 2012).

From the Back Cover

Effective Marketing Through Social Media

Facebook. Twitter. YouTube. Blogs. That's where your customers and colleagues are interacting. It's where you can reach them with quality content to build lasting relationships and establish a strong position in your market.

Achieve perfect exposure for your photography business with a well-considered social media marketing program. Use these online engagement tools to explore your customers' wants and needs, likes and aversions, decision triggers, and more, and earn brand advocates by delivering images, tips and insider information that makes them swoon.

• Develop a strong marketing strategy to achieve your business goals
• Zoom in on your best customers and most promising prospects
• Explore the pros and cons of specific social media channels
• Understand the vital skill of listening
• Find out how and why to promote the luxury angle of photography
• Discover how to inspire brand evangelists through social media
• Learn important survival tips for your social media program

See all Editorial Reviews

Product Details

• Paperback: 272 pages
• Publisher: Wiley; 1 edition (November 29, 2011)
• Language: English
• ISBN-10: 111801412X
• ISBN-13: 978-1118014127
• Product Dimensions: 9.1 x 7.3 x 0.9 inches
• Shipping Weight: 1.1 pounds (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (38 customer reviews)
• Amazon Best Sellers Rank: #153,352 in Books (See Top 100 in Books)
  • #39 in Books > Arts & Photography > Photography > Professional
  • #72 in Books > Computers & Technology > Computer Science > Human-Computer Interaction

More About the Author

I am Lawrence Chan and I'm a marketing strategist for smart photographers.

While I author a blog, e-book, and real book, unlike tofu, I sometimes wish I could figuratively eat a book. My propensity for eating and reading, sometimes reading about eating, has been a wonderful precursor for ideas in marketing.

I so happen to be a photographer.