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Your customers are already buzzing on social media sites; make the buzz work for you!
Social media marketing is an up-to-the-minute way to spread the word about your business. This book will help, whether you're a small or startup operation or a big corporation looking to get closer to your customers. Identify social media sites that appeal to your target audience, evaluate niche communities, develop your voice, and measure your results.
What it is see how Twitter®, blogs, Facebook® fan pages, and YouTube® videos can enlist your customers to promote your brand
Why it works understand how consumers influence one another in social networks
Funneling the media learn how to make social media marketing a part of the marketing funnel
Find your voice identify recognizable people in your organization who can represent your brand in the social Web, yet be individual and authentic
What's in it for them explore incentives for your customers
Measure the effect discover how to apply metrics to Facebook fan pages, viral video views, widget downloads, and tweets
You can't fake it get familiar with social media and be sure your spokespeople are credible
Link up find out how to link your Web site to the social Web
Open the book and find:
Why social influence drives successful marketing
How to develop the right voice for social media
The big and small sites ideal for marketing
Where the influencers hang out and how to get their help
Strategies for getting employees involved
Steps for getting your message to mobile users
Ways to blend traditional marketing with social media
Best practices of the social media experts
Shiv Singh is a hands-on marketing professional working with some of the globe's largest corporations. Advertising Age magazine recognized him as one of the leading voices in social marketing and named him a "Media Maven" in 2009.
Outdated. Honest this stuff changes so much there is NO WAY to keep up with it without having a consultant (and they're probably outdated too).Published 3 months ago by PCP
Las redes sociales son de gran importancia en nuestra vida actual, y mas [para los negocios; por esto le recomiendo a todos leerlo para conocer muchas estrategias.Published on February 17, 2013 by alis
The book is well written, specific in its lessons, well organized and easy to understand.
It has helped me a great deal. A good buy!
I really enjoyed reading this. It is one of those books you keep on your shelf and find yourself referring back to again and again for the depth of information and framework for... Read morePublished on April 30, 2011 by Mabel R. Diaz-Joslyn
This book is a lot more than a book for "dummies". ITs a well research, well written, useful book that will benefit even very savvy marketers. Highly recommended.Published on April 12, 2011 by Peter Howard