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Social Media Marketing For Dummies Paperback – October 26, 2009


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Product Details

  • Paperback: 288 pages
  • Publisher: For Dummies; 1 edition (October 26, 2009)
  • Language: English
  • ISBN-10: 0470289341
  • ISBN-13: 978-0470289341
  • Product Dimensions: 7.5 x 0.7 x 9.4 inches
  • Shipping Weight: 14.4 ounces
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #857,101 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

Your customers are already buzzing on social media sites; make the buzz work for you!

Social media marketing is an up-to-the-minute way to spread the word about your business. This book will help, whether you're a small or startup operation or a big corporation looking to get closer to your customers. Identify social media sites that appeal to your target audience, evaluate niche communities, develop your voice, and measure your results.

  • What it is — see how Twitter®, blogs, Facebook® fan pages, and YouTube® videos can enlist your customers to promote your brand

  • Why it works — understand how consumers influence one another in social networks

  • Funneling the media — learn how to make social media marketing a part of the marketing funnel

  • Find your voice — identify recognizable people in your organization who can represent your brand in the social Web, yet be individual and authentic

  • What's in it for them — explore incentives for your customers

  • Measure the effect — discover how to apply metrics to Facebook fan pages, viral video views, widget downloads, and tweets

  • You can't fake it — get familiar with social media and be sure your spokespeople are credible

  • Link up — find out how to link your Web site to the social Web

Open the book and find:

  • Why social influence drives successful marketing

  • How to develop the right voice for social media

  • The big and small sites ideal for marketing

  • Where the influencers hang out and how to get their help

  • Strategies for getting employees involved

  • Steps for getting your message to mobile users

  • Ways to blend traditional marketing with social media

  • Best practices of the social media experts

About the Author

Shiv Singh is a hands-on marketing professional working with some of the globe's largest corporations. Advertising Age magazine recognized him as one of the leading voices in social marketing and named him a "Media Maven" in 2009.


More About the Author

Shiv helps brands transform with the rise of digital and has worked in executive level positions on both the agency side and with Fortune 50 companies. He has been recognized by Ad Age as a Media Maven and has been featured on the publication's cover. More recently he was recognized by Adweek as a Top 50 Marketer (no. 19).

The award winning and business results producing work done by his teams and him while at PepsiCo and Visa has been recognized by leading industry and consumer publications from Fortune Magazine and Ad Age to Forbes and The Harvard Business Review. This includes the definition and launch of the new, multi-stakeholder Visa brand platform and communications model, re-imagining card innovation for major Visa clients, evolving the Pepsi brand for the digital era by making it a media brand thru the creation of a global media network and forming the largest multi-dimensional partnership with Twitter in its history.

Shiv has also written for the Harvard Business Review online, Ad Age, Adweek and other publications. Shiv sits on the DMG World Media Board of Governors and has advised startups including Buddy Media, Crowdtwist and Social Chorus.

He holds a BS in Information Systems from Babson College, and an MSc (Research) from the London School of Economics & Political Science where he focused on social network theory. You can find him on twitter: @shivsingh

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Customer Reviews

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I am still reading this book, taking notes, and implementing ideas from this book.
alvinweiss
Great resource for marketers looking to incorporate social strategies and tactics but not sure where to begin.
Andrea Harrison
ITs a well research, well written, useful book that will benefit even very savvy marketers.
Peter Howard

Most Helpful Customer Reviews

30 of 30 people found the following review helpful By Kristen on November 16, 2009
Format: Paperback
I really enjoyed this book and found it both extremely thought provoking and practical. It has some smart insights, introduces a clear framework for understanding and approaching social media marketing and then explains the specifics of how to market on each of the social media platforms while recognizing that this is part of the marketing puzzle and not the whole one. It really seems like a one stop shop in terms of covering the basics, the more strategic concepts (including mobile social media) and the practicalities of what you can "buy" and "earn" across the social web. I definitely recommend this book to read. Its thoughtful, specific and actionable and not hype driven. The author obviously has a lot of experience in this space and it shows.
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21 of 21 people found the following review helpful By Andrea Harrison on November 16, 2009
Format: Paperback
Great resource for marketers looking to incorporate social strategies and tactics but not sure where to begin. Covers a wide variety of topics which makes it helpful for anyone needing best practices and tips regardless of industry or market size. Well done Shiv!
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15 of 15 people found the following review helpful By David Deal on November 17, 2009
Format: Paperback
"Social Media Marketing for Dummies" is the perfect antidote for any marketer who fears that "going social" is something that only consumers do. After reading this book you'll see why businesses large and small have every reason to embrace the social world, too, so long as they are willing to develop a more authentic social voice and become more responsive to consumers. In the tradition of the "For Dummies" series, Shiv Singh's book gives the marketer a gentle nudge into the social world with some practical tips on topics ranging from how to launch a social campaign to applying metrics. By the way, the "For Dummies" title is something of a misnomer. Shiv's insights are quite applicable for experts, too, an example being his chapter on building a Social Influence Marketing mobile campaign. I work closely with Shiv at Razorfish and am lucky to enjoy the benefit of his insights all the time.
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9 of 9 people found the following review helpful By Raymond Velez on November 13, 2009
Format: Paperback Verified Purchase
This is a great read, covering both the basics and advanced elements for Social Media Marketing. His deep academic, practical, and hands on understanding is unmatched. If you want your digital properties to be found, you must master this.
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6 of 6 people found the following review helpful By Rebecca of Amazon HALL OF FAMETOP 500 REVIEWERVINE VOICE on July 15, 2010
Format: Paperback Verified Purchase
"Social Media is today the most important phenomena transforming the Internet."

If you are a business owner, PR manager, Twintern or a Social Media Manager then this book is essential reading. Frankly if you have a product to sell and you have a website you can't afford not to read this insightful book.

Shiv Singh explains how to reach expert influencers and how to avoid PR disasters. He introduces all the major players (Facebook, Twitter, etc) and then explains how you should launch a social influence marketing (SIM) campaign.

What I liked most about this book is the fact that Shiv Singh introduces the reader to some very important websites. I wrote down over thirty sites that I need to investigate.
As a business owner you will really want to take advantage of things like Google alerts.

"Design your Web site as a hub verses a destination and your Web site will immediately become more valuable to your customers. Even though this may mean that you'll be pointing your consumers to external sites, they'll always treat yours as a starting point in the future." ~ pg. 157

Recently I've noticed how some catalog owners are promoting themselves through Twitter and Facebook. Shoppers expect more online engagement and want their voices heard. So every business should make SIM a priority because it is what the consumer expects.

While this book briefly discusses mobile phones I will say that if a site forces you to give up your cell phone number before it will let you access information, that is a bit of a turn off. At one point Yahoo was requiring you to tell them your number before they would allow you to access your email account. I know people who stopped using Yahoo because of that requirement.
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3 of 3 people found the following review helpful By alvinweiss on September 17, 2010
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I am still reading this book, taking notes, and implementing ideas from this book. This book is worth my time and money. I also recommend "Crush It" by gary vaynerchuk for those who are wanting to enter the Social Influence Marketing (SIM) arena.
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5 of 6 people found the following review helpful By Elizabeth on May 19, 2010
Format: Paperback Verified Purchase
This would be a great book if I was completely new to facebook or Twitter. Most of the info I already knew, but does have some great points.
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