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Showing 1-2 of 2 reviews(4 star). Show all reviews
on November 17, 2010
I've read both of David's social business books and found them very useful. You will learn a lot from his books, but you must be ready to put in the time to complete the exercises and follow up (reading additional articles, looking up experts that Dave mentions, etc).

Dave is one of few who talks about Promise vs. Delivery (marketing & operations) and the importance of holistic touch point analysis. His feedback loop for social media is right on. The information on touch points, promise vs. delivery, and social business funnel are alone worth the price of the first book.

I highly suggest reading Dave's first book, completing the exercises, and then moving on to the second book. I also recommend that you drop a copy of the second book on your Senior Marketing Manager's desk.
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on November 2, 2010
There is theory, and then there is practice. I am always on the look out for both, as an instructor and consultant in Social Media Marketing (click on my profile for more information about me). The best books combine theory and practice; Social Media Marketing by Dave Evans is unfortunately much more a theory book than a practice book. It builds on his earlier work, and really assumes that your business already is up and running with social media... Or, you are quite a large organization. Regardless, it is more a book about ideas than about practical hands-on tips to get started on Twitter, Facebook, Youtube or other social media.

Conceptually, ideas like a "Brand Outpost," "Social Analysis," or a "Social Object" can be quite interesting and useful. I found the most useful to be his discussion of metrics - how, where, and why to measure Social Media Marketing - traffic leads, membership levels, activity, conversions, mentions, and virality... It would have been a stronger book if the concepts were taken down to the level of details, which he does adequately in his discussion about metrics, but not elsewhere in the book.

Social Media Marketing remains a very new endeavor, so this book may be an important book that begins our collective challenge of moving beyond mere technical details in setting up Social Media Marketing to practical yet guided to do's. We are still waiting.
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