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Social Media Marketing: An Hour a Day Paperback – October 14, 2008

ISBN-13: 978-0470344026 ISBN-10: 0470344024 Edition: 1st

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Product Details

  • Paperback: 409 pages
  • Publisher: Sybex; 1st edition (October 14, 2008)
  • Language: English
  • ISBN-10: 0470344024
  • ISBN-13: 978-0470344026
  • Product Dimensions: 9.2 x 7.4 x 0.9 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (63 customer reviews)
  • Amazon Best Sellers Rank: #668,813 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

Develop an Integrated, Successful Social Media Strategy

A Step-by-Step Guide

Put the buzz about your business to work for you. This comprehensive, perfectly paced guide will teach you how to make social media an active part of your marketing plan so that you can turn customer conversations about your brand, product, service, and company into a sustainable competitive advantage. Learn how you can tap the Social Web and amplify your current marketing efforts by listening and participating in conversations that drive measurable results.

  • Develop and effectively pitch a successful social media campaign inside your company

  • Learn how to become a genuine Social Web participant

  • Build a map of your key conversation-generators as you evaluate every point of contact between you and your customers

  • Get to the sweet spot of social media marketing—the consideration phase of the purchase funnel

  • Leverage all the tools available—blogs, RSS feeds, podcasts, video and photo sharing, and more

  • Use social media measurement tools, including the Net Promoter score, and apply metrics from platforms such as Bazaarvoice, BlogPulse, and Cymfony

  • Learn best practices for launching your social media program and measuring the results

You'll also find:

  • A comprehensive look from the savvy marketer's perspective at social sites and services—MySpace, Facebook®, LinkedIn®, and Twitter, along with YouTube, Seesmic, Eventful, and FriendFeed

  • Straightforward tools for building social media into your current marketing program

  • Real-world case studies that illustrate successes to learn from and mistakes to avoid

About the Author

Dave Evans is an expert in social media marketing whose passion is tapping the power of the Social Web and applying it to business. Beginning in 1994, when he founded marketing consultancy Digital Voodoo, and continuing through his career in advertising, Dave has developed interactive communication programs for Microsoft, Hewlett-Packard, Southwest Airlines, AARP, the U.S. Air Force, AT&T, Wal-Mart, Dial, the PGA Tour, Chili's, Meredith Publishing, and many more. Dave is a ClickZ columnist and a frequent conference speaker, and has served on the advisory board for ad:tech as well as the Measurement and Metrics Council for the Word of Mouth Marketing Association.

More About the Author

Dave Evans is an expert in social media marketing whose passion is tapping the power of the Social Web and applying it to business. Beginning in 1994, when he founded marketing consultancy Digital Voodoo, and continuing through his career in advertising, Dave has developed interactive communication programs for Microsoft, Hewlett-Packard, Southwest Airlines, AARP, the U.S. Air Force, AT&T, Wal-Mart, Dial, the PGA Tour, Chili's, Meredith Publishing, and many more. Dave is a ClickZ columnist and a frequent conference speaker, and has served on the advisory board for ad:tech as well as the Measurement and Metrics Council for the Word of Mouth Marketing Association.

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Customer Reviews

Talk about getting more than a book!!
Robert G. Johnson
Dave Evans, in his book Social Media Marketing, provides step by step guidance on how to develop and implement a social media marketing campaign.
Begum Ergoz (Boston, MA)
Some more good characteristics of the book: * Everything is related and well organized.
Angelica Gallo

Most Helpful Customer Reviews

Format: Paperback
I loved this book. Over the past year or so I have read quite a number of tomes regarding social media and social media marketing, but none until this one have been written in a planner or workbook format. This one is well written, well organized, and full of content. It has 14 chapters split into the following four parts or sections:

I. The Foundation of Social Media
II. Month 1: Prepare for Social Marketing
III. Month 2: Social Media Channels
IV. Month 3: Complete Your Plan

Two books similar to this one on how to put together a business plan are: "16 Weeks to Your Dream Business" (ISBN: 9780071588362, and "Self Employment: From Dream to Reality" (ISBN: 1563709228). And a book similar to this one on how to put together a fundraising plan is: "The Fundraising Planner" (ISBN: 0787944351). The instant book being reviewed touches on the marketing issues of social media, and then devises a systematic approach to putting together a social media marketing plan customized to your small business.

Each of the 14 chapters ended with a summary section. I found it very easy to cruise through this book by first reading the summary sections and then tackling the rest of the book after having a pretty good idea of what was being covered.

After reading this book you will have devised a social media marketing plan that addresses (1) platform, (2) content, and (3) interaction. You will have decided whether to use Technorati, MySpace, Socialvibe, Flickr, Facebook, Friendster, Linkedin, and/or YouTube. Technorati is the tunnel through which to learn more about the blog or blogs you will create.
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36 of 38 people found the following review helpful By Kayley McDonald on October 19, 2009
Format: Paperback
Social Media Marketing: An Hour a Day

Dave Evans specializes in social media, word-of-mouth marketing, operations and marketing consulting. He has a passion for solving difficult problems that are worth solving. He is experienced in the marketing world with experience including the launch of [...] in 2005, and he confounded Digitial Voodoo in 1994, a marketing technology consultancy. He has a Bachelor of Science degree in physics and mathematics from the State University of New York/College at Brockport. His Book, "Social Media Marketing: An Hour A Day," tries to ultimately answer the questions, "If I couldn't interrupt you, how would I reach you?" He gives a step by step guide:

Part I: The Foundation of Social Media
1. Backlash
2. The Marketer's Dilemma
3. What Is Social Media

Part II: Month 1: Prepare for Social Marketing
4. Week 1: Web: 2.0: The Social Web
5. Week 2: The Social Feedback cycle
6. Week 3: Touchpoint Analysis
7. Week 4: Influence and Measurement

Part III: Month 2: Social Media Channels
8. Week 1: Build a Social Media Campaign
9. Week 2: Social Platforms
10. Week 3: Social Content: Multimedia
11. Week 4: Social Content: Reviews, Ratings, and Recommendations
12. Week 5: Social Interactions

Part IV: Month 3: Complete Your Plan
13. Week 1: Objectives, Metrics, and ROI
14. Week 2: Present Your Social Media Plan

These sections and chapters build off of each other in an interactive approach to eventually build a social media plan.
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48 of 54 people found the following review helpful By Robert G. Johnson on October 19, 2008
Format: Paperback
I had been on the waiting list of Amazon.com for over 3 months waiting for this book to be released and it is exactly what I hoped for. I'm actually only 108 pages through it now as I "peeked" at all the self help guides that the author has in the appendix. I want to jump right in and get it going but Dave's advice to take your time and learn the hows and whys is so important.

I was not looking for a social commentary on social media but wanted to know the ins and out, nuts and bolts, on how to implement a successful marketable strategy and this book does it.

Only this morning I actually went to the blog and sent an email to the author, Dave, and was surprised that within a few minutes he had responded . Talk about getting more than a book!!

What is so engaging is the author is energetic, evangelistic in his zeal to help others, and willing to share to make this journey easier for others to follow. It's a step by step guide for an emerging dynamic field which is affecting us now and will do so far into the future.

I'm glad this book exists and is so affordable and even happier the author is willing and able to help us along.

Bob Johnson
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16 of 17 people found the following review helpful By Angelica Gallo on April 1, 2009
Format: Paperback
Even though I am not a fan of the step-by-step kind of things, I really like and recommend this book.

It is complete, practical, clear and well divided. It is based on solid theoretical concepts, useful explicative examples and clear exercises. I highly recommend doing the work the author suggest in order to take the best of the book.

It is useful for people that have never had contact with social media and also for those who have had some kind of contact with it but want to explore more and get some high-quality tips.

Evans present basic techniques and give excellent tools and measurements to succeed building a social media campaign. Starting from the business objectives following with the campaign goals, the social media channels (social platforms, content -multimedia, reviews, ratings and recommendations- and interactions) and finishing with the metrics.

Also something that really made me happy of reading this book was the relation he made between marketing and operations inside a company. This important relationship that have been so frequently forgotten when talking about marketing and that is central for customer experience and social media.

Some more good characteristics of the book:
* Everything is related and well organized.
* At the end of the book you can find the worksheets for the practical parts and a list of social media resources I found really valuable.
* The real business world is all the time presented confirming that this is not a fairly tale.
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