Social Media Marketing: An Hour a DayDave Evans specializes in social media, word-of-mouth marketing, operations and marketing consulting. He has a passion for solving difficult problems that are worth solving. He is experienced in the marketing world with experience including the launch of [...] in 2005, and he confounded Digitial Voodoo in 1994, a marketing technology consultancy. He has a Bachelor of Science degree in physics and mathematics from the State University of New York/College at Brockport. His Book, "Social Media Marketing: An Hour A Day," tries to ultimately answer the questions, "If I couldn't interrupt you, how would I reach you?" He gives a step by step guide:
Part I: The Foundation of Social Media
1. Backlash
2. The Marketer's Dilemma
3. What Is Social Media
Part II: Month 1: Prepare for Social Marketing
4. Week 1: Web: 2.0: The Social Web
5. Week 2: The Social Feedback cycle
6. Week 3: Touchpoint Analysis
7. Week 4: Influence and Measurement
Part III: Month 2: Social Media Channels
8. Week 1: Build a Social Media Campaign
9. Week 2: Social Platforms
10. Week 3: Social Content: Multimedia
11. Week 4: Social Content: Reviews, Ratings, and Recommendations
12. Week 5: Social Interactions
Part IV: Month 3: Complete Your Plan
13. Week 1: Objectives, Metrics, and ROI
14. Week 2: Present Your Social Media Plan
These sections and chapters build off of each other in an interactive approach to eventually build a social media plan.
The book teaches marketers the new world of the social media marketing and steers them away from traditional marketing habits and tendencies. It provides the important trends of the Social Web through building participation and influence and encourages marketers to consider their options and formulate a plan.
There are many ways to use this book, Dave even says so himself. This book can be helpful for people that are new to marketing, it can be for a seasoned marketer that is transitioning into the Social Web, or it can be for a marketer that needs to reevaluate their social media plan. Readers can start from the beginning and read cover to cover and understand the basics of social media. Some may skip over the exercises, and not come up with a final plan. It is encourage that people should use this book in whatever way it will bring the greatest benefit.
This book is a helpful guide to developing a social media plan because of its day-to-day exercises that are available at the end of each chapter. Evans clearly is passionate in reaching out to other marketers by encouraging them to transition to the new style of marketing.
I would give this book a 3/5 stars labeling it as "It's Ok." I did not hold my attention very long because of its repetitiveness. Social media was defined and explained countless times. It was effective in that it had helpful hints throughout and each chapter summarized main the main points. This book would be most useful for someone that is completely new to the marketing and Social Web world.
