Social Media Marketing: An Hour a Day [Paperback]

Dave Evans (Author), Susan Bratton (Foreword)

Book Description

Publication Date: March 13, 2012 | ISBN-10: 1118194497 | ISBN-13: 978-1118194492 | Edition: 2

Updated with 100 pages of new content, this edition is better than ever

In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming topic, he demystifies the jargon, dispels the myths, and helps you develop an effective, day-by-day plan.

Revised and updated with more than 100 pages of new material on all the latest developments, Evans includes new and updated coverage on Facebook, Twitter, and Google+; the latest on listening and analytics platforms; how to incorporate mobile and location-based services like Foursquare and Gowalla into your plan; and more.

• Helps marketers, advertisers, and small business owners quickly develop effective, practical approaches to social media marketing campaigns
• Highlights the latest you should know about Facebook, Twitter, and Google+; as well as mobile- and location-based services such as Foursquare and Gowalla
• Shows you how to track and measure results and integrate that information into your overall marketing plan
• Features case studies, step-by-step instructions, and hands-on tutorials

If you've been seeking ways to break down social media marketing into tasks you can handle and campaigns that deliver, this is the book you need.

Editorial Reviews

From the Back Cover

Create an Integrated, Successful Social Media Strategy

A Step-by-Step Guide

Using the proven An Hour a Day methodology, the exciting new edition of this industry bestseller helps marketers build winning social media programs with the latest platforms, tools, and technologies. You'll find solid advice and practical tips, learn the latest tactics for Facebook and Twitter, get up to speed on mobile marketing, find great techniques for adding location-based services to your current social media efforts, get current with the latest listening and analytics platforms, and much more.

This practical guide demystifies the process, dispels the myths, and empowers you to develop and implement an effective, day-by-day plan for social media marketing success.

• Learn with specific, hands-on exercises

• Effectively pitch a successful social media campaign inside your company

• Get to the sweet spot of social media marketing—the consideration phase

• Master crucial techniques for Twitter®, Facebook®, and Google+

• Plunge into mobile social with location-based services like Foursquare®

• Use the newest measurement tools to quantitatively show your success

You'll also find:

• Best practices for launching your social media program

• Great ideas for collaborative technologies to accelerate your business

• Real-world case studies that illustrate successes to learn from and mistakes to avoid

Praise for Social Media Marketing: An Hour a Day, Second Edition

"If you're looking for the definitive guide on social media, look no more. You are holding it in your hands."
—Kip Knight, President, KnightVision Marketing, and former vice president of marketing, eBay

"This is an important book not just for marketers but for all business leaders. It's a must-read for current and future business leaders of all types!"
—Gautam Ghosh, Platform Evangelist and India Marketing Head, BraveNewTalent

"The thing I appreciate most about Dave's book is that it is not only prescriptive but also built to fit into the busy schedule of any marketer (or executive). A must-read for anyone interested in putting social media marketing into practice."
—Aaron Strout, Head of Location-Based Marketing, WCG

"This practical guidebook integrates social strategy with the tools and metrics. I have used it with clients and business students with great results."
—Ira Kaufman, PhD, Assistant Professor, Lynchhburg College, and President, Entwine Digital

About the Author

Dave Evans is a VP of social strategy at Social Dynamx, a software firm delivering a scalable social media platform for customer care. Dave has been involved with social media programs for clients including Intel, Dell, Pepsi, the Dallas/Fort Worth and Bangalore International Airports, and others. He serves on the advisory boards for social technology startups including Friend2Friend and Netbase. He is also a ClickZ columnist and frequent keynote presenter, and has served on the advisory board for ad:tech and the Measurement and Metrics Council for the Word of Mouth Marketing Association.

Product Details

• Paperback: 432 pages
• Publisher: Sybex; 2 edition (March 13, 2012)
• Language: English
• ISBN-10: 1118194497
• ISBN-13: 978-1118194492
• Product Dimensions: 9.1 x 7.3 x 1 inches
• Shipping Weight: 15.5 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #111,360 in Books (See Top 100 in Books)

More About the Author

Dave Evans is an expert in social media marketing whose passion is tapping the power of the Social Web and applying it to business. Beginning in 1994, when he founded marketing consultancy Digital Voodoo, and continuing through his career in advertising, Dave has developed interactive communication programs for Microsoft, Hewlett-Packard, Southwest Airlines, AARP, the U.S. Air Force, AT&T, Wal-Mart, Dial, the PGA Tour, Chili's, Meredith Publishing, and many more. Dave is a ClickZ columnist and a frequent conference speaker, and has served on the advisory board for ad:tech as well as the Measurement and Metrics Council for the Word of Mouth Marketing Association.