"You would be capable of creating and implementing a social media plan once you have studied this book. It provides a full plan, complete with everything you need."
About the Author
Donald I. Barker (M.B.A., Eastern Washington University) has authored, coauthored, and contributed to thirty-five cutting-edge textbooks, many bestsellers, on subjects ranging from computer operating systems and expert systems to Internet research and social media marketing. He pioneered the "hybrid" college textbook, combining the power of the Internet with the convenience of paper to deliver the most up-to-date learning experience possible, along with devising the process for putting textbook ancillary materials online. In addition, Don was instrumental in establishing the lucrative practice of packaging student versions of software with textbooks. As an assistant professor of information systems at Gonzaga University, he was honored as the winner of the Best Theoretical Paper Award by the International Business Schools Computer Users Group Annual North American Conference and received several Jepson Scholarship Awards for notable publications in the field of artificial intelligence. As senior editor of PC AI Magazine, he wrote popular columns for the magazine and BotSpot.com. Before commencing his academic career, Don was a business development specialist for the Small Business Development Center in Spokane, Washington, receiving the award for Outstanding Leadership and Service to Small Business. In addition, he was the sales manager for the largest consumer electronics retailer in Spokane. Today, Don continues to push the technology envelope by authoring trailblazing textbooks, as well as developing and teaching innovative online courses. For more information about Don, visit: www.linkedin.com/in/donaldibarker.
Nicholas F. Bormann is currently pursuing a Ph.D. in economics at George Mason University (expected 2014). He received his undergraduate education at Gonzaga University, graduating with a B.S. in economics and a B.A. in political science, with a concentration in women's/gender studies. He is a two-time recipient of the Albert Mann Award for intercollegiate policy debate and qualified for the National Debate Tournament four times, advancing to elimination rounds twice. A member of Omicron Delta Epsilon, the economics honor society, his 2010 paper on the effect of state minimum wage laws on unemployment was presented at the Spokane Intercollegiate Research Conference. For more information about Nick, visit: www.linkedin.com/in/nfbormann.
Krista E. Neher (B.B.A., Wilfrid Laurier University) is the CEO of Boot Camp Digital, author of the Social Media Field Guide, international speaker and managing director of the Institute for Social Media at Cincinnati State Technical and Community College. Krista is a social media marketing pioneer, having created one of the first corporate Twitter accounts in 2007 when she was VP marketing at an Internet start-up company. By leveraging social media, Krista built the company to 40,000 registered users in four months, beating out competitors who spent millions of dollars on marketing. Prior to this work, Krista spent over five years at Procter & Gamble in a career spanning marketing and finance in which she worked on the largest global businesses. As the founder of Boot Camp Digital, a company that specializes in social media marketing training and consulting, Krista has worked with countless small and medium businesses as well as market leaders including Procter & Gamble, GE, 5/3 Bank, and the United States Senate Office of Education and Training. Krista speaks regularly at industry-leading trade shows, conferences, and corporate engagements around the world. As the managing director of the Institute for Social Media at Cincinnati State Technical and Community College, she created and manages the accredited social media marketing certification program. Krista is passionate about social media and has been an avid blogger and social network user since 2007. For more information about Krista, visit: www.linkedin.com/in/kristaneher.