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ProfitBigfrom Social Media: Strategies and Solutions That Work!
Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in any company, in any industry. You'll discover exactly how to customize your best social networking strategy...hen staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results...nd profit big from today's hottest new social media sites and platforms!
• Make the most of Twitter, Facebook, YouTube, LinkedIn, Flickr, and more
• Define goals and customize strategy to maximize Return on Conversation (ROC)
• Understand thewholeconversation about you andallthe communities you serve
• Manage legal, compliance, and ethical challenges
• Plan social media policies for your company's employees
• Extend customer service into social media
• Maintain consistent branding and messaging
• Complement your SEO, PPC, offline marketing, and PR efforts
• Learn how to integrate traditional marketing tactics (TV, radio, print) with your social media marketing strategy
Since 1999, Liana "Li" Evans has been active full-time in the search marketing arena, becoming well-versed in all avenues of social media and search marketing. Li runs the Search Marketing Gurus blog and is the director of social media for Serengeti Communications, a Washington, DC-based online marketing firm that focuses on building social media strategies for companies and training companies to bring online marketing in-house.
Li has led the SEO strategy for an Internet Retailer 500 company, and was the SEO and social media architect for a Fortune 500 multi-million page entertainment Web site. As a database designer and programmer since 1992, Liana has developed technical expertise in dealing with large-scale retail sites and their dynamic natures.
She holds degrees in both public relations and information technology, which lend well to working with client strategies in social media and search marketing. Li speaks and trains social media and SEO at Search Engine Strategies and other industry conferences.
The first few chapters of this book were very helpful -- probably worth the $25. Overall, it spoke a lot to social marketing overall: philosophy, history. Read morePublished on May 23, 2012 by CF
Repetitive, lacks depth, and most information can be found in other more useful business books.
Book in a nutshell:
Watch what you say on social networks... Read more
>>>..."Social Media Marketing : Strategies...Media" is a Guide of 44 + 1 Directions to move on depending on your Ebb & Flow of your Social Media Needs & Requirements!!! Read morePublished on July 27, 2011 by Michael GreenGold
This is a very good book for social media newbies. I thought it did a good job of making the information relevant for all industries, not just sales like some other books do. Read morePublished on April 6, 2011 by Michele Morrical
As others have noted, this book is very repetitive. I would actually give it 2.5 stars as it isn't bad, but it is not very informative, either. Read morePublished on March 12, 2011 by aud503
The book title was appealing to me considering I had no knowledge of social media. The author provided positive reasons why we should benefit from social media. Read morePublished on February 6, 2011 by -----
SOCIAL MEDIA MARKETING: STRATEGIES FOR ENGAGING IN FACEBOOK, TWITTER & OTHER SOCIAL MEDIA provides a fine survey of how to make the most of social media to link marketing... Read morePublished on January 21, 2011 by Midwest Book Review
Not for the casual users of the Internet. The authors concentrates on newbie managers only. Not much information for the average users.Published on October 29, 2010 by James T. Hammond