Social Media Marketing and over one million other books are available for Amazon Kindle. Learn more
Qty:1
  • List Price: $24.99
  • Save: $8.51 (34%)
FREE Shipping on orders over $35.
Only 9 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
Social Media Marketing: S... has been added to your Cart
FREE Shipping on orders over $35.
Condition: Used: Good
Comment: Eligible for *FREE* Super Saver Shipping! Excellent customer service, qualifies for Amazon A to Z satisfaction. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May include "From the library of" labels.
Access codes and supplements are not guaranteed with used items.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media Paperback – June 28, 2010

ISBN-13: 978-0789742841 ISBN-10: 0789742845 Edition: 1st

Buy New
Price: $16.48
45 New from $2.78 56 Used from $0.01
Amazon Price New from Used from
Kindle
"Please retry"
Paperback
"Please retry"
$16.48
$2.78 $0.01
Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student

$16.48 FREE Shipping on orders over $35. Only 9 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.

Frequently Bought Together

Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media + Interactive Project Management: Pixels, People, and Process (Voices That Matter) + The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business
Price for all three: $54.10

Buy the selected items together

NO_CONTENT_IN_FEATURE

Shop the new tech.book(store)
New! Introducing the tech.book(store), a hub for Software Developers and Architects, Networking Administrators, TPMs, and other technology professionals to find highly-rated and highly-relevant career resources. Shop books on programming and big data, or read this week's blog posts by authors and thought-leaders in the tech industry. > Shop now

Product Details

  • Paperback: 360 pages
  • Publisher: Que Publishing; 1 edition (June 28, 2010)
  • Language: English
  • ISBN-10: 0789742845
  • ISBN-13: 978-0789742841
  • Product Dimensions: 3.5 x 2.4 x 0.3 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (22 customer reviews)
  • Amazon Best Sellers Rank: #917,237 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

ProfitBigfrom Social Media: Strategies and Solutions That Work!

 

Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in any company, in any industry. You'll discover exactly how to customize your best social networking strategy…then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results…and profit big from today's hottest new social media sites and platforms!

 

Topics include

• Make the most of Twitter, Facebook, YouTube, LinkedIn, Flickr, and more

• Define goals and customize strategy to maximize Return on Conversation (ROC)

• Understand thewholeconversation about you andallthe communities you serve

• Manage legal, compliance, and ethical challenges

• Plan social media policies for your company's employees

• Extend customer service into social media

• Maintain consistent branding and messaging

• Complement your SEO, PPC, offline marketing, and PR efforts

• Learn how to integrate traditional marketing tactics (TV, radio, print) with your social media marketing strategy

 

About the Author

Since 1999, Liana "Li" Evans has been active full-time in the search marketing arena, becoming well-versed in all avenues of social media and search marketing. Li runs the Search Marketing Gurus blog and is the director of social media for Serengeti Communications, a Washington, DC-based online marketing firm that focuses on building social media strategies for companies and training companies to bring online marketing in-house.

 

Li has led the SEO strategy for an Internet Retailer 500 company, and was the SEO and social media architect for a Fortune 500 multi-million page entertainment Web site. As a database designer and programmer since 1992, Liana has developed technical expertise in dealing with large-scale retail sites and their dynamic natures.

 

She holds degrees in both public relations and information technology, which lend well to working with client strategies in social media and search marketing. Li speaks and trains social media and SEO at Search Engine Strategies and other industry conferences.


More About the Author

Liana Evans, or "Li" as she is commonly known, is an online marketing professional and the author of Social Media Marketing: Engaging Strategies for Facebook, Twitter & Other Social Media.

Since 1999, Liana "Li" Evans has been active full-time in the search marketing arena, becoming well versed in all avenues of social media and search marketing. Li runs the Search Marketing Gurus blog and is Co-Founder & CEO of LiBeck Integrated Marketing, LLC a digital marketing firm that focuses on building Integrated Marketing Strategies for companies that use Social Media, SEO, PPC, Analytics as well as providing training to companies in this area, too.

Li has led the Search Engine Optimization (SEO) strategy for an Internet Retailer 500 company, and was the SEO and Social Media architect for a Fortune 500's multi-million page entertainment Web site. As a database designer and programmer since 1992, Liana has developed technical expertise in dealing with large-scale retail sites and their dynamic natures.

She holds degrees in both Public Relations and Information Technology which lend well to working with client strategies in Social Media and Search Marketing. She speaks and trains attendees about Social Media and SEO at Search Engine Strategies and other industry conferences.

Contact information:
Website: www.smmarketingbook.com
Email: li@smmarketingbook.com

Related Media

 
   

Customer Reviews

Social Media by Li Evans is just that kind of book.
Melinda Emerson
It's the same blabla over and over again. "you should listen to the community first" is probably mentioned 100 times in this book.
Sally MC
Business owners, marketing professionals, students of marketing should read this book.
Shashib

Most Helpful Customer Reviews

9 of 9 people found the following review helpful By Jan Walther on October 2, 2010
Format: Paperback Verified Purchase
With the 5 stars, I thought this would be just what I was looking for. The book got off to a good start but then it became so repetitive that I stopped on page 215. Written simply for novices to understand, I'm not sure where the earlier reviewers found the expert guidance on strategy development and said it was for experts - now really?? This book is a great overview of social media and aligning it with goals and audiences but if I didn't already have some background in managing this as part of our organization's marketing communications strategy, this book would still leave me needing much more info. I may use it as an intro to several staff members but then, it's loaded with typos and missing words that really surprised me. I like the short chapters and assume the author expected people to jump around and that's why so much content is repeated throughout. I'm looking for a true guide for strategy development and integration? Anyone have suggestions?
2 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
9 of 10 people found the following review helpful By Sally MC on October 11, 2010
Format: Paperback
I truly regret spending [...] Bucks on this Book. It is incredibly repetitive. What is actually written on over 315 pages could have been said on maybe 50 pages. It's the same blabla over and over again. "you should listen to the community first" is probably mentioned 100 times in this book. Although repeating things is a great means to make important things stick to the readers, Li Evans manages to bore you to death by saying the same things over and over again.
Furthermore, hardly any useful links are provided, and those in there are from Forrester Research Group (some of them don't work anymore e.g. the greatly appraised Groundswell Profile Tool. One of the "cited" articles was up for purchase for 500 Dollars from Forrester. "Wow" that is what sharing is all about. From someone claiming to be a social media guru I would have expected more.
In general, references are not properly laid out, which makes them hard to find anyways (basically she doesn't cite a lot because she prefers to draw from her very rich (warning: irony) experience, which results in 30x pages repeating stuff.) There are sooooo many useful websites out there that can help you understand, track, and plan a strategy for social media. She ignores most of them.
The only useful chapter to me was "goals need to be defined". Since it is at the beginning of the book, read the intro and you are fine. All other chapters are more or less common sense.
Not worth your money....Did I mention that she doesn't provide any useful "hand on tools" or strategies how to actually PLAN, IMPLEMENT, MONITOR & ADJUST your social media strategy in your company? - The title of the book claims to provide "strategies" for engaging in Facebook - I've never read a book with less practical use than this (even Marketing 101 - today helps me more at my job....)
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
9 of 10 people found the following review helpful By Mike Finn on September 28, 2010
Format: Paperback
I approached this book with an open mind, but I was completely turned off by the condescension and arrogance of its author. She seems to believe that since she comes from a technical background, EVERY practitioner of Social Media must have a background identical to hers - or else they are just fakes and charlatans.

For example, in the section on How to Choose a Consultant, she suggests that you judge a consultant by his or her website and then goes into a long harangue about how if their website is designed entirely in Flash, you should think twice before hiring them.

Well, so I went on HER website, and, guess what, it describes her as a columnist on social media and as writing a book on it as well. When was THAT written? Apparently, in 2009, LONG BEFORE her book was published. You mean to say she hasn't updated her website in OVER A YEAR? Why should I hire HER? [Upon reading this, she will probably freak out and update her website!]

Just because some people are strong in one area and some in others, that's no reason to put them down. Isn't Social Media about BUILDING COMMUNITY? Everyone comes to Social Media from a different vantage point and with a different skill set. Ms. Evans may be good with the technical stuff whereas someone else has better people skills (which is not at all hard to imagine!). No one can know every aspect of Social Media, but we can all keep learning and improve our knowledge base.

She has some good information, but no better or worse than any of the other social media marketing books. I think you could choose from any of the hundreds of titles out there at random and you'd come out just as well. And I see no reason to reward someone for being obnoxious.

P.S.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
7 of 8 people found the following review helpful By Jeff Rasmussen on October 26, 2010
Format: Paperback
This would suffice as a social marketing primer, but only if you can forgive the nearly countless typos throughout. If you're going to write a book, shouldn't it be proofread? Typos aside, I concur with other reviewers that found this book very repetitive. I got the sense early on that she was trying to draw things out - to fill a book. Edited down, it'd have made a good e-booklet or white paper - since it's devoid of specific strategy tools the reader can implement anyway.
3 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
4 of 4 people found the following review helpful By Jessica Miller-Merrell on February 2, 2011
Format: Paperback
I received this book from the publisher at no cost in exchange for writing a review. I am an author myself on the topic of social media for business and marketing, and believe I am an authority on the subject. This book provided some good insights but I was left wanting more. There was a lot of surface information and theory provided but not substance where I felt like a new user to social media to create an account log in and fully articulate a strategy without further assistance from a consultant, other book, or expert.

One area that I felt like they missed an opportunity was for corporations and businesses to work with the human resource professional in addition to their marketing and PR teams. The author casually mentioned that HR is involved in creating policies but suggested that the reader should work with marketing. HR controls so many channels of the business, it is important to work with them along with IT, Marketing, and PR. A business should work to educate and assist the HR professional so that they truly understand how social media can be used. Most HR professionals in an organization only see the ugly side of social media: Facebook stalking, sexual harassment investigations, and employees who violate company confidentiality. The same things that employment law attorneys also see.

I would have liked to see a social media terminology glossary at the back of the book for those that are true newbies to the subject. This will help them from feeling overwhelmed with talk of words like Twitter, Mashup, Search Engine Optimization, and Blogging. Not every business leader is wise in the ways of social media marketing terminology.

Jessica Miller-Merrell
CEO of Xceptional HR
Author of Tweet This! Twitter for Business
[...]
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews