Tuten/Solomon is the first social media marketing textbook that focuses on showing readers how social media fits into the marketer’s toolbox.
I'm Tracy Tuten, Associate Professor of Marketing at East Carolina University. That means it's my job to constantly learn. Along the way I get to share what I've learned with students and encourage them to use knowledge and skills to be anything they dream of being; after all, it is my students whom I credit for keeping me young.
I ended up in social media marketing as a kind of fluke. My specialty in research is web surveys, (if I didn't teach, I'd just question people all day long about all kinds of consumer topics!) and I was one of the very first people studying web surveys back in the 1990s. I also taught advertising so I was up to date on all things online advertising. As social was birthed, I was there reading about it and bringing it into my classroom. I saw an opportunity to share my knowledge about social media marketing beyond the walls of my classroom, so I organized it in a way that made sense to me and then wrote my first book - Advertising 2.0: Social Media Marketing in a Web 2.0 World.
People who know me know that I can be neurotic, tenacious, and enthusiastic. In the spirit of full disclosure, I even put on lipstick before conference calls. Outside of the bright lights and fame that Advertising 2.0 has brought me, I'm proud to share that I once had breakfast donuts with Joe Pesci. I'm an objectivist and if you agree with the values of Ayn Rand, we're bound to work well together.
Although I get a kick out of reading work by Stephen Covey, Brian Tracy, and Jack Canfield, I'm more than just goal-orientation and organizational inclination. I have my mother's smile and my father's loyalty, I'm married to someone who sat behind me and pulled my hair in 4th grade, and I'm the proud puppy mama to Chloe.
