Social Media Marketing eLearning Kit For Dummies [Paperback]

Phyllis Khare (Author)

Book Description

Publication Date: March 13, 2012

Valuable kit teaches social media marketing to learners of all levels

If you want to master social media marketing, this valuable eLearning kit is just the ticket. This integrated course includes a full-color printed book and a Dummies interactive eLearning course on CD. You'll find a wealth of information and multiple ways to learn, including practice labs, videos, animation, numerous examples, and a host of Dummies hints and tips that make everything easier. Follow the material in order or jump in and out as you wish—you can learn at your own pace.

Helps self-motivated learners master social media marketing

• Includes an easy-to-follow, full-color book; an interactive Dummies eLearning Course on CD that corresponds with the book
• Highlights material with integrated audio and video instruction on CD that helps you learn via animations, screencasts, and more
• Allows you to follow the material sequentially or choose separate sections at your own time and pace
• Offers chapter summaries, practice exercises, discussions of concepts and essential terms, and much more

Social media marketing is a big topic and essential to today's marketplace. Get the skills and knowledge you need with Social Media Marketing eLearning Kit For Dummies.

CD-ROM/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.

Editorial Reviews

From the Back Cover

Get your business booming with Facebook, Twitter, and other social media — learn how now!

Facebook, Twitter, LinkedIn, YouTube — social media is where your customers are, and where your business needs to have a solid presence. Learn how to stand out in the marketplace with this easy-to-use eLearning Kit! Find out what should go into your plan, key techniques for each site, how to analyze your results, and much more!

• Learn what you need — find out what social authority is, why you want it, and how to use foundational accounts

• All a-Twitter — see how to attract a Twitter audience and use Twitter lists and chat

• Many ways to get social — explore Facebook business Pages, create a group on LinkedIn, and gain an audience on YouTube

• Be where they are — take advantage of location-based marketing tools such as Groupon and LivingSocial

• Figure your ROI — learn about built-in and custom tools for analyzing your success

Open and find:

• How to develop a branded look

• Tips for creating social press releases

• All about advertising on different sites

• Ways to help search engines find you

• Hints for attracting new customers

• How to set up a YouTube channel

• Why to consider merging social media accounts

• The difference between business ROI and social ROI

Includes CD-ROM and Online Course See inside for details!

Includes:

• Book, CD, or both — pick the way you learn best

• Three hours of social media marketing instruction

• Easy-to-follow format that lets you learn at your own pace

The For Dummies eLearning Kit lets you choose your ideal way to learn—from the book, the CD, or both!

Learn from a full-color, richly illustrated book

If you prefer to learn from a book, this one is perfect. Step-by-step instructions get you going, while clear definitions, hands-on tutorials, and progress assessments make learning social media marketing a snap.

The book includes:

• Clear tutorials that cover creating and enacting your marketing plan

• Lessons on using all major social media sites

• Defined objectives, concept descriptions, and practice exercises

Learn interactively and see how it's done with the CD-ROM

If you like to see and hear instructions, the CD offers narrated steps, illustrations, animations, exercises, and resources. Eight lessons explain planning, working with each site, advertising, analysis, and more.

The CD-ROM includes:

• Three hours of digital training in social media marketing

• Integrated audio and video instruction

• Easy navigation controls and progress-tracking features

About the Author

Phyllis Khare is the Social Media strategist and a regular columnist for iPhone Life magazine. She is a dynamic speaker and trainer, and has been a featured guest on Social Media Examiner, eMarketingVids, and Social Media Manners Twitter Events. She is coauthor of Facebook Marketing All-in-One For Dummies.

Product Details

• Paperback: 304 pages
• Publisher: For Dummies; 1 edition (March 13, 2012)
• Language: English
• ISBN-10: 1118034708
• ISBN-13: 978-1118034705
• Product Dimensions: 7.4 x 0.7 x 8.9 inches
• Shipping Weight: 1.6 pounds (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #124,851 in Books (See Top 100 in Books)
  • #48 in Books > Computers & Technology > Business & Management > Social Media for Business

More About the Author

Author of Social Media Marketing eLearning Kit for Dummies and co-author of Facebook Marketing All-In-One for Dummies, Phyllis Khare brings her energy, enthusiasm, training and inspirational skills to life in her books and presentations.

Her career, shaped by decades of musical entertaining and teaching worldwide audiences now focuses on Social Media Marketing. Ever the entertainer, Phyllis who once focused on teaching young people through song and dance, now helps people of all ages take advantage of the ever-changing social media environment to open more doors to more customers.

First and second career, passion-fueled entrepreneurs get excited about the marketing possibilities Phyllis brings to light in her entertaining energetic presentations. Considered a master teacher, Phyllis brings actionable plans and practical processes to any audience interested in taking their marketing online, or ramping it up with social media.

Most Helpful Customer Reviews

5 of 5 people found the following review helpful

5.0 out of 5 stars It's a keeper - chock-full of coherenet Internet marketing strategy and tools April 10, 2012

By Lee M. Leffler

Format:Paperback

This book teaches you how to market your business on the Internet using Facebook, Twitter, YouTube, LinkedIn, and more. It's also perfect for full-time Internet marketers. Unlike some other more technical volumes on this topic, this visual and easy-to-understand full-color book is chock-full of intelligent Internet marketing strategy.

This book came out in March 2012 so it's hot off the presses and 95% up-to-date. Printed in full-color, the 290page book walks you through a series of eight lessons, including planning for major social media platforms, geolocation platforms, and analyzing your return on investment (ROI).

This book includes a CD ROM with three hours of digital training including integrated audio and video instruction.

Illustrated with screenshots, icons, colorful headings, and helpful sidebars, the book is highly visual and succinct. No time is wasted on lengthy anecdotes. Quizzes and checklists give you feedback on your understanding of the material, Internet marketing approach, and more.

In Lesson 7: Social Media Marketing with Geolocation and Location Platforms, we learn that geolocation (where the person is, especially on a mobile device) is the next big thing in marketing. The chapter touches on FourSquare (badge-based check-ins), Gowalla (spots and trip), Groupon (coupons that require a minimum participation before they are active), and LivingSocial as the examples of platforms to attract new customers and reward loyal customers.

Any technical writer can explain how to use platforms such as Facebook and Twitter, however, the author puts these tools in the context of creating and implementing an intelligent social media marketing plan. Phyllis Khare is a well-known expert in social media with 30 years of educational performance experience. Phyllis Khare is the social media editorial director for iPhone Life magazine. Only a true Internet marketing expert would tell you to create an editorial calendar and develop a management system for your social accounts. She provides a framework for understanding every aspect of social media marketing.

Purchase this book quickly, because the tools are changing so quickly. But keep the book for a long time, because it is rare to find coherent Internet marketing strategies like these in one place.

Phyllis Khare is also a co-author of Facebook Marketing All-in-One For Dummies.

2 of 2 people found the following review helpful

4.0 out of 5 stars Well Written How-to Guide February 8, 2013

By Tina Reed Johnson

Format:Paperback

Phyllis Khare's Social Media Marketing for Dummies book is a well written how-to guide for anyone that needs to learn specifics about how to market themselves on social media. She includes many handy tips and it is obvious that she is a seasoned hands-on social media manager. The section on bios and branding is especially helpful and important as the foundation of your marketing efforts. Maybe her next edition will include a section on Google Plus and its importance in search!

1 of 1 people found the following review helpful

5.0 out of 5 stars 2 Likeable Thumbs up, Must read for Newbies April 28, 2013

By Dave Kerpen

Format:Paperback

For folks looking for a comprehensive guide to social media marketing - especially newbies to social media - this is a terrific resource. Two likeable thumbs up for Khare on this one.