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Social Media Mastery (Updated for 2015): 75+ Tips to Help you Expand your Reach, Build your Platform, and Establish your Online Authority (Daily Actions) [Kindle Edition]

Tara Ross
4.8 out of 5 stars  See all reviews (78 customer reviews)

Kindle Price: $2.99

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Book Description

UPDATED FOR WINTER 2015 - An Amazon #1 Bestseller in Web 2.0, Social Media for Business, Social Media How-To and Web Marketing Categories

LEARN:

Learn the ins and outs of the major social media platforms, including major sites such as Facebook, YouTube, Vimeo, Google+, Twitter, LinkedIn, Pinterest, Instagram, Reddit, Scribd, Slideshare, Evernote, TripAdvisor, and Academia.edu. Learn how to establish a social media strategy in line with your goals, organize it all with Evernote, and how to market your content based on your product, service, or credentials. Fire up your brand via social media, Kindle ebooks, or podcasts using this guide.

Learn how to integrate your social media accounts, embed content into profiles, build out your YouTube and Vimeo channels, maximize your Pinterest boards, use Facebook Graph Search, insert social plugins to your blog, and interact within groups to build dynamic connections.

DEVELOP:

Develop your social media skills with the help of step-by-step explanations and videos. Discover how to host webinars, increase your search engine optimization, and conduct effective searches in social media platforms for market research.

EXPAND:

Expand your knowledge of blogging, blogging platforms (such as WordPress), and content curation. Explore your options with podcasting, delivering an eCourse, or writing an eBook.

UNDERSTAND:

Understand the social ethos of social media, how to engage others in the social environment that expands the reach of your content and your brand, and why some platforms are more difficult to integrate into than others.

BONUS

Readers of the book have access to How To Videos that can show how to:

- Set up a Facebook Fan Page
- Create a Google+ Business Page
- Optimize a YouTube One Channel Account
- Establish a Pinterest Business Account and organize pins
- Embed documents from Scribd into LinkedIn
- Embed Facebook Like Boxes into a Blog
- Get started with Evernote
...and more!

Read the rest of the Daily Actions Series:

Social Media Mastery (A Daily Actions Guide)
Social Networking Success (A Daily Actions Guide)
Work Smarter, Play Longer (A Daily Actions Guide)


Editorial Reviews

Review

"Tara's book is a vital piece to a complicated puzzle - unraveling how to use social media on a day to day basis to have a real impact on the bottom line, your authenticity as a subject matter expert, and to improve sales. As an author and entrepreneur, her ability to break down the work into manageable daily tasks has been invaluable as I work to integrate social media - and to focus on the pieces that will have a real impact." 

Dani Babb, PhD, MBA, Author, Consultant, TV Commentator 
Make Money Teaching Online, The Accidental Landlord, The Adult Student
 

"Successful social media requires a brave mix of technological expertise and exposed personality. For many, these two are not only very separate entities, but they are both fraught with anxiety. Dr. Ross's book provides friendly, practical guidance for merging these two realms, bringing them into a singular focus. Effective examples and clear instructions encourage and empower the reader to launch a beautifully crafted social presence." 

Laura Hope-Gill, author of Look Up Asheville, and Poet Laureate of the Blue Ridge Parkway for The Soul Tree. 

"In Daily Actions for Social Media Mastery Tara Ross has provided the reader with comprehensive, step-by-step "how to" instructions for using social media to promote brands and products. 

"The beauty of Ross's ebook is twofold: (1) guidance in setting goals to facilitate the decision-making process in determining which of these social media tools will help promote your brand; and (2) rich resources throughout that provide examples and visual "how to's" for setting up and using all of these social and multimedia tools." 

Leslie Bowman, Author, Professor, Instructional Designer - Communities of Practice, Grading Made Fast and Easy

About the Author

Tara Ross is an educator who teaches about how to maximize your potential on social media, empower your goal setting, and develop strategies to achieve location independence. She writes about traveling, social media, and teaching at EdJourneys.com, and travels globally to demonstrate that location independence is not only viable but necessary to your happiness.

Tara is also a college professor of Political Science and Education, who has taught in the online environment since 2000. She holds a PhD in Educational Leadership, and an MA in International Affairs. She enjoys traveling with her husband, Stan, bringing her laptop, and teaching while exploring.

Together with her husband and two sons, Tara owns Ross and Sons Publishing, an independent book publishing company dedicated to working with authors to help them share their words with the world.

For more information about Tara Ross, please join her over at edjourneys.com

Product Details

  • File Size: 3581 KB
  • Print Length: 179 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: ROSS AND SONS PUBLISHING (January 3, 2014)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00GURAUAC
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #22,088 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?


Customer Reviews

Most Helpful Customer Reviews
20 of 23 people found the following review helpful
Format:Kindle Edition|Verified Purchase
This is a powerful resource that covers using social networking sites in combination to create the largest improvement to one's online brand, reputation, or marketing campaign. So, besides providing useful commentaries about using major social networks (Twitter, LinkedIn, Facebook, Google+, Pinterest, Scribd, Reddit, Youtube, and more), the author also provides useful insights into how to use these networks in combination. She also discusses how to mix in blogging, podcasting, webinars, and online courses as part of an overall social media strategy.

About content: It is the strategic insight that make this short and easy to read book so valuable. About form: The author uses an impressively powerful organizational structure: She presents most of the content as "daily challenges," each of which can be carried out quickly and all of which, implemented in sequence, allow one to establish a strong social network presence guided by a systematic social media strategy that aligns with one's own goals. This is a brilliant way to organize content, because it provides an easy way for anyone to design and implement a social media strategy, namely one step and one day at a time.

This "social media roadmap" constitutes valuable additional insight beyond a conventional tutorial, and the way the author's breaking down the complicated task of designing and implementing a social media strategy into manageable subtasks is brilliant.

The author also provides readers with useful ancillary resources, including well-produced video tutorials and an online course where readers can gain additional knowledge and can work with the author individually.
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10 of 11 people found the following review helpful
Format:Kindle Edition|Verified Purchase
Fantastic ebook! Each chapter covers a different social media platform and is loaded with current, helpful tips for both the novice and the more experienced user. The chapters are thorough yet concise--perfect for busy lifestyles. Each chapter includes challenges to help you get moving and often there are links for the author's "how to" videos if you're feeling insecure about getting started.

Social media outlets evolve quickly and when we're not using them we're not aware of the latest benefits of each. I especially appreciated the cutting-edge tip on "Place Pins" in Pinterest as well as the "Article Pins" feature I haven't yet used, but should. I haven't been fully engaged in Google+ but it's an easy change to make and now I can see the long-term benefits of this added exposure. Some, like Academia.edu and scribd, I may not use, but now that will be by choice, not ignorance.

For anyone not ready to embrace social media for their business or brand, I think the author's advice to follow the 90/10 rule, "promote content from others 90% of the time, and your own about 10% of the time" is a great place to start. I'm not ready to go full swing promoting my content but Reddit, Google Hangouts, and others are great places where I can make connections and promote people whose content I like while I put the finishing touches on my own.

I recommend this book to anyone who wants current, informative tips about the various social media platforms and a fresh view on the benefits of each.
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12 of 14 people found the following review helpful
Format:Kindle Edition|Verified Purchase
Daily Actions for Social Media Mastery is an incredibly rich resource for anyone looking to expand their brand, or is simply confused by the myriad of social networking opportunities that exist today. Ross's book discusses all modes, and aspects of social media interaction, and how best to utilize these strategies depending on your own personal goals, and motivation. I like that before delving into the variety of social media opportunities that exist today, Ross emphasizes the need for the individual to self assess what they want to accomplish through social media engagement, and whatever those goals, and motivations are, she has a strategy to help the reader achieve them. I also like the challenges that the author presents to her readers, encouraging action, and not merely reflection, and consideration. It is a method that will help the reader be accountable to their goals, and aspirations. A valuable resource that I recommend to anyone who is looking to expand their social media reach.
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13 of 16 people found the following review helpful
5.0 out of 5 stars Breaks complex social media into manageable daily steps November 23, 2013
Format:Kindle Edition|Verified Purchase
Completely brilliant. Whether you're a solopreneur looking to brand yourself or an entrepreneur wanting social media engagement in bite-sized pieces this is for you. Very well laid out, highly planned and brilliantly executed. The cumbersome task of learning new social media platforms and using them for good is astoundingly broken down into manageable pieces. I've worked with the author to help a group of educators become social media savvy. She's done that and more with the same steps. This is a must-buy resource.
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9 of 11 people found the following review helpful
Format:Kindle Edition|Verified Purchase
Not only is Dr. Ross’s new book an excellent resource for how to expand your internet presence, it is a thoroughly enjoyable read! Daily Actions for Social Media Mastery helps break down social media to give insight into how to use features I’d never previously even heard of. It also helped me expand my knowledge surrounding the importance of lesser-used social media sites (such as Scribd) and podcasts. Dr. Ross’s most important tip – to interact daily – is definitely the single most important tool for success in the social media world. The layout of the book is conducive to an easy and interactive read. The Kindle format allowed the author to include links to different websites and articles that kept reading forward very interesting.

I highly recommend this book to anyone who wants to promote themselves and their brand through social media!
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Most Recent Customer Reviews
5.0 out of 5 stars Great info, ideas, and action suggestions
I knew next to nothing about social media before reading this book, but now I know a lot and am eager to use it. Read more
Published 3 days ago by L
5.0 out of 5 stars The fairy tale formula dating books.
I do like Tara's work, I am learning a lot from her tips, knowledge and great advice. Totally Recommended!!!
Published 9 days ago by Elena Burnett
5.0 out of 5 stars Five Stars
Learned allot from this book I recommend it to anyone who is looking to take on Social Media
Published 21 days ago by John Lake
5.0 out of 5 stars Five Stars
Great!
Published 22 days ago by Great Inc
5.0 out of 5 stars Very helpful.
This is a great book for those of us with very limited insight into social media and need it.
Published 26 days ago by William Kuba
4.0 out of 5 stars This is a good read. Very helpful with good ideas and suggestions
This is a good read. Very helpful with good ideas and suggestions.
Published 28 days ago by Helen Cutting
5.0 out of 5 stars Great tips across all the major social media platforms!
This book provides good marketing tips across many major social media platforms, such as Facebook, Youtube, Twitter, and Linkedin. Read more
Published 1 month ago by .
5.0 out of 5 stars Five Stars
Love this read!
Published 1 month ago by Cindy
5.0 out of 5 stars Just what I needed to get going!
Exactly what I needed to figure out a strategy for social media. Social Media Mastery has both simple and more complex ideas so I can choose which works for me. Read more
Published 1 month ago by Gooddaughter
5.0 out of 5 stars Five Stars
Good Book with a lot of useful content. i recommend this book !
Published 2 months ago by Lwis Bentlon
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More About the Author

Tara Ross is an educator, author, and entrepreneur who teaches you how to maximize your potential on social media, empower your goal setting, and develop strategies to achieve a laptop lifestyle. She writes about traveling, social media, and being a lifestyle entrepreneur at http://edjourneys.com.

Ross is also a college professor of Political Science and Education, and has taught since 1999. She holds a PhD in Educational Leadership, and an MA in International Affairs. She enjoys traveling with her husband, Stan, bringing her laptop, and teaching while exploring.

Together with her husband and two sons, Ross owns Ross and Sons Publishing, an independent book publishing company. For more information about Tara Ross, please join her at http://edjourneys.com. Join other like-minded individuals in discussing how to live a laptop lifestyle by heading over to her Facebook group at https://www.facebook.com/groups/laptoplifestyle/.


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