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Social Media Metrics For Dummies Paperback – June 13, 2012

4.6 out of 5 stars 7 customer reviews

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Editorial Reviews

From the Author

This book was a labor of love in response to the many people who have been struggling to make sense of social media and get a real picture of how social and emerging media is working for and with them to make their goals reality. I hope it helps you figure out metrics and use that knowledge and the power it gives you to reach your goals, whatever they may be.  

Find me online and tell me about your goals and how metrics helped you reach (and exceed) them, or just tell me your story here. 

I can't wait to get to know you!
All The Best To You,
Leslie Poston

From the Back Cover

Effectively measure and analyze everything you do in the social media space

Skeptical of what you can accomplish online? This guide shows you why social media should be a key component of your marketing plans. It gives you the tools to effectively measure the steps you've taken online and maximize the value you're getting out of them. You'll then be able to increase conversions, gain more loyal customers, and much more!

  • Navigate the metrics landscape — discover how to pump up your efforts and squeeze the most metrics juice out of your time online

  • Reach out — whether you want to know the demographics of people reading your blog or the income levels you reach on Facebook, find out what's in your metrics

  • Put your metrics on steroids — dive into the deeper layers of measurement to uncover information that can get your business cranking

  • Get the big picture — find out what metrics can do for your growth online and offline

  • Stay on top — use tips, tricks, and secrets to become a metrics rock star

  • Prepare for the future — get ready for the latest and greatest developments in metrics and learn how to leverage them when the time is right

Open the book and find:

  • Which measurements matter and which ones are junk

  • Where to go for free analytics solutions

  • How to increase conversions with content

  • Tricks of the metrics gurus to get the most out of your data

  • Steps to avoid common metrics mistakes

  • Tips for growing your brand and finding new business

  • Ways to measure metrics on mobile devices

  • Goals you need to set to win the metrics game

Learn to:

  • Listen to what is being said about your business

  • Read analytics dashboards and understand the results

  • Calculate return on investment based on metrics

  • Apply your findings to future social media marketing campaigns

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Product Details

  • Paperback: 336 pages
  • Publisher: For Dummies; 1 edition (June 13, 2012)
  • Language: English
  • ISBN-10: 1118027752
  • ISBN-13: 978-1118027752
  • Product Dimensions: 7.4 x 0.7 x 9.3 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #920,938 in Books (See Top 100 in Books)

More About the Author

Leslie Poston, author of Social Media Metrics for Dummies and co-author of Twitter for Dummies, lives to make your content better, more social, and find those resonating points that convert a reader (or watcher) from audience to fan to true believer. She contributed to the Social Media ProBook, wrote the Grande Guide to Social Advertising, has been listed on the Content Marketing Top 50, wrote Social Media Metrics for Dummies, and co-authored the first two editions of Twitter for Dummies. She also teaches online courses in content marketing for such sites as Marketing Profs and others.

She founded Magnitude Media, a business which was involved with companies of all shapes and sizes as their emerging media specialist and business growth source including, but by no means limited to: Hewlett-Packard, Halstead, Left Bank Films, Fight It Out, Company C, Indian Head Resort, LIM College, Hayward & Company, boutique wineries, exciting restaurants, musicians of all sizes and more. She now focuses on content, digital and social media for McKinsey & Company.

An experienced writer and bestselling published author, in addition to writing For Dummies books for John Wiley & Sons Publishing, she has written for publishers such as Media Bullseye, Mashable, Eloqua, BzzAgent, TechnoBuffalo, TechBlorge, MacBlorge, Profy, and Salesforce Radian6 (now Salesforce Marketing Cloud).

A noted speaker, Leslie has guest lectured at Boston University and Endicott College and headlined at events such as MIDEM in Cannes, France and Book Expo America in New York City.

Hire Leslie: http://storyengage.com

Twitter for Music Presentation at MIDEM: http://www.slideshare.net/geecheegirl/twitter-as-a-powerful-tool-for-music

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Top Customer Reviews

Format: Paperback Verified Purchase
I bought this books so I could "talk the talk" at a new job and it did the trick. As usual "dummy" books are easy to read and find what you need. A good reference book when I have a "dumb" question.
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As long as social media has been around...anyone working in or using metrics can tell you they're constantly changing. This book was purchased just after it's release and has helped me with using and interpreting the metric systems my company currently uses and others to use for potential gain/trial and error. It's been a great asset, though in time could be outdated. Warning for the potential buyers...know what you're looking for and if this could help you. It's cheap and not a big loss if it isn't helpful to you.
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Format: Kindle Edition Verified Purchase
Despite up and down reviews on various 'books for dummies' I always find them to be fairly solid and heavy with information and this book is no different. A lot of information packed into this volume that help you to build a foundation in social media metrics with which you can use to venture out online to dig up additional information. Definitely a must if you want to a good solid start to metrics.
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Another great book in a great series. Even if you are not a novice, this series is outstanding because it is filled with references and pointers to great resources!
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