To get the free app, enter your email address or mobile phone number.
Social Media Metrics For Dummies Paperback – June 13, 2012
|New from||Used from|
Top 20 lists in Books
View the top 20 best sellers of all time, the most reviewed books of all time and some of our editors' favorite picks. Learn more
Frequently Bought Together
Customers Who Bought This Item Also Bought
From the Author
Find me online and tell me about your goals and how metrics helped you reach (and exceed) them, or just tell me your story here.
I can't wait to get to know you!
From the Back Cover
Effectively measure and analyze everything you do in the social media space
Skeptical of what you can accomplish online? This guide shows you why social media should be a key component of your marketing plans. It gives you the tools to effectively measure the steps you've taken online and maximize the value you're getting out of them. You'll then be able to increase conversions, gain more loyal customers, and much more!
Navigate the metrics landscape discover how to pump up your efforts and squeeze the most metrics juice out of your time online
Reach out whether you want to know the demographics of people reading your blog or the income levels you reach on Facebook, find out what's in your metrics
Put your metrics on steroids dive into the deeper layers of measurement to uncover information that can get your business cranking
Get the big picture find out what metrics can do for your growth online and offline
Stay on top use tips, tricks, and secrets to become a metrics rock star
Prepare for the future get ready for the latest and greatest developments in metrics and learn how to leverage them when the time is right
Open the book and find:
Which measurements matter and which ones are junk
Where to go for free analytics solutions
How to increase conversions with content
Tricks of the metrics gurus to get the most out of your data
Steps to avoid common metrics mistakes
Tips for growing your brand and finding new business
Ways to measure metrics on mobile devices
Goals you need to set to win the metrics game
Listen to what is being said about your business
Read analytics dashboards and understand the results
Calculate return on investment based on metrics
Apply your findings to future social media marketing campaigns
More About the Author
She founded Magnitude Media, a business which was involved with companies of all shapes and sizes as their emerging media specialist and business growth source including, but by no means limited to: Hewlett-Packard, Halstead, Left Bank Films, Fight It Out, Company C, Indian Head Resort, LIM College, Hayward & Company, boutique wineries, exciting restaurants, musicians of all sizes and more. She now focuses on content, digital and social media for McKinsey & Company.
An experienced writer and bestselling published author, in addition to writing For Dummies books for John Wiley & Sons Publishing, she has written for publishers such as Media Bullseye, Mashable, Eloqua, BzzAgent, TechnoBuffalo, TechBlorge, MacBlorge, Profy, and Salesforce Radian6 (now Salesforce Marketing Cloud).
A noted speaker, Leslie has guest lectured at Boston University and Endicott College and headlined at events such as MIDEM in Cannes, France and Book Expo America in New York City.
Hire Leslie: http://storyengage.com
Twitter for Music Presentation at MIDEM: http://www.slideshare.net/geecheegirl/twitter-as-a-powerful-tool-for-music
Top Customer Reviews
Most Recent Customer Reviews
Get up to speed on Metrics - the only way to trace the ROI online - book is easy to read, to the point and helpful!Published on October 30, 2013 by M
One of the things I appreciated about how Leslie wrote this book was she found ways to play on words and keep this fun - while teaching me new ways to look at measurement and... Read morePublished on July 21, 2012 by Michele Price