From the Back Cover
Measure the success of your social media business strategy
Filling a key need for serious online marketers, Social MediaMetrics gives you an A–Z guide to using data to drive yoursocial media marketing efforts. Inside you'll find how best toassess your Twitter and Facebook followings (hint: more is notalways better), how to maximize your social media ROI, how to usesocial media metrics to effectively make your case to skeptics, andmuch more. Filled with the numbers that matter and specificexamples of how to use them, Social Media Metrics equips you tosuccessfully market on the social Web.
"Jim Sterne has been at the cutting edge of this industry sincebefore there even was an industry. If you're focused onmeasurement, you need his take on it."
—Seth Godin, author, Linchpin
"Companies know they must have a social strategy, yet whenapproaching emerging technologies, measuring ROI is a challenge.Thankfully, we've got Social Media Metrics, in which Jim providesactionable frameworks and how-tos. This is a desktop reference thatprofessionals should keep in close reach."
—Jeremiah Owyang, Web strategist
"Jim Sterne has been in the business of teaching us how tomeasure the immeasurable for fifteen years. With this wonderfulbook, he brings his wisdom to the problem du jour: social media. Ina faith-based medium, you'll learn how to be data driven!"
—Avinash Kaushik, author, Web Analytics 2.0
About the Author
produced the world's first "Marketing on theInternet" seminar series in 1994. Today, Sterne is aninternationally known speaker on digital marketing and customerinteraction and aconsultant to Fortune 500 companies and Internetentrepreneurs. He is founder of the eMetrics Marketing OptimizationSummit and cofounder of the Web Analytics Association.
For more information, please visit JimSterne.com.