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Filling a key need for serious online marketers, Social Media Metrics gives you an A–Z guide to using data to drive your social media marketing efforts. Inside you'll find how best to assess your Twitter and Facebook followings (hint: more is not always better), how to maximize your social media ROI, how to use social media metrics to effectively make your case to skeptics, and much more. Filled with the numbers that matter and specific examples of how to use them, Social Media Metrics equips you to successfully market on the social Web.
"Jim Sterne has been at the cutting edge of this industry since before there even was an industry. If you're focused on measurement, you need his take on it."
—Seth Godin, author, Linchpin
"Companies know they must have a social strategy, yet when approaching emerging technologies, measuring ROI is a challenge. Thankfully, we've got Social Media Metrics, in which Jim provides actionable frameworks and how-tos. This is a desktop reference that professionals should keep in close reach."
—Jeremiah Owyang, Web strategist
"Jim Sterne has been in the business of teaching us how to measure the immeasurable for fifteen years. With this wonderful book, he brings his wisdom to the problem du jour: social media. In a faith-based medium, you'll learn how to be data driven!"
—Avinash Kaushik, author, Web Analytics 2.0
I found myself cringing as my eyes passed over almost every word.
Jim Sterne describes in this book techniques and strategies that are essential in order to optimize companies' efforts when it comes to Social Media efforts.
The additional resources, papers, and case studies linked in the book are also a great bonus and very useful.
Social Media Metrics understanding is a must if you are to address customer concerns, this book helps you better understand what the numbers are saying... Read morePublished 10 months ago by Ted Lewis
this book gave me a few ideas on how to measure ROI on social media campaigns.
Social media is a great way to attract traffic but it's hard to connect conversions to Social... Read more
I had to purchase this book for a paper but it turned out to be an even more interesting read than I though!Published 17 months ago by Noel Kreger
understand what the traffic to your website means. learn the terms and the meaning of how your website is or is not catching viewersPublished 19 months ago by D. Moment
An excellent resource referenced in Running Lean. Clearly written and not even close to being dated. Read morePublished on April 30, 2012 by Reg Nordman
While I appreciate the effort the author made in compiling useful content and presenting in a single book; style, grammar and coherency were totally lacking. Read morePublished on May 20, 2011 by Jarvis O'Toole
Most of the social media books I have read recently get straight to the point and lay out the information for me. But this book seemed to run in circles until it got to any meat. Read morePublished on April 18, 2011 by Sumiko Maser