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When you open this book, you'll feel as though you're sitting down with an expert who is disclosing rare information about social media metrics. Expert John Lovett taps into his years of training and experience to reveal insider tips, strategies, and secrets for navigating the complex ecosystem of social media metrics. Examples of first-hand case studies demonstrate how to apply measurement to evaluate the impact of social media channels, and additional material shows you how to optimize social media programs based on the results of Social Analytics.
The Insider's Guide to:
Identifying social media metrics that matter
Measuring Audience, Activity, and Actions
Building a social network operations center
Activating social media across the enterprise
Using the Social Analytics Framework
Executing a process of continuous optimization
Tracking and measuring your return on investment
Planning for a socially networked future
The Secrets series reveals:
Authoritative information in highlighted areas
Exceptional advice in the margin notes
Unique insight from years of author experience
Rarely revealed tips and techniques
Invaluable shortcuts and workarounds
Insider TipsTips, tricks, and secrets for quantifying social media success
Valuable InsightsEye-opening strategies for moving beyond "counting metrics" to "business value metrics"
Unbeatable AdviceReal-world solutions for developing a scalable framework for social media measurement
Excellent. I thank you for the relevant product and certainly will be buying other books from Amazon.Published 16 months ago by Wilson da Costa Bueno
It takes a brave soul to take on social media metrics since even the largest investors in consumer social media platforms have struggled to design consistently meaningful ways to... Read morePublished on September 30, 2012 by James Beswick
the kindle version is more expensive than paperback...:(
result: negative customer reaction, I don't buy this item for this reason; I think that this... Read more
I have been searching for this book for a while now. I am the Social Media Manager at my work and have looked for months to find a research that would help me figure out if my... Read morePublished on February 23, 2012 by D. Sorel
This is a book I'd recommend to any aspiring social media marketer or current one so that you can answer questions about Return on Investment and more importantly show what social... Read morePublished on February 18, 2012 by Taylor Ellwood
This book is a trial to explicate the social media diffusion, applying some measures for having a mathematical way to calculate their real utility. Read morePublished on February 11, 2012 by Edoardo Angeloni
The author is a gifted writer, making what is usually a boring topic into entertaining reading. Many, if not most, recently published (12/11) social media books are poorly written,... Read morePublished on December 11, 2011 by Chen Sun
>>>..."Social Media Metrics Secrets" is an Insiders's SourceGuide for those Serious Organizations that Want & Need to Establish, Going Forward, a Right Measurement Philosophy &... Read morePublished on November 20, 2011 by Michael GreenGold
John Lovett has created a must have book with Social Media Metrics Secrets. Its a straight-forward, easy to follow, and powerfully informative book that has made executing SM... Read morePublished on November 19, 2011 by Average Joe CEO