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Social Media Playbook for Business: Reaching Your Online Community with Twitter, Facebook, LinkedIn, and More Hardcover – February 2, 2011
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About the Author
Tom Funk is vice president of marketing for Timberline Interactive, a web development and online marketing consultancy.
More About the Author
I wrote my first book, on Web 2.0, in 2008, and followed it up with a book on social media in 2010. Probably the coolest thing about writing these books has been networking with, learning about and sharing the stories of fellow businesspeople -- and continuing the conversation with readers.
Currently I'm a senior marketing manager at Green Mountain Coffee Roasters. Prior to that, I worked at the digital agency Timberline Interactive with clients like Lake Champlain Chocolates, Wine of the Month Club, Garrett Wade, Terry Precision Cycling, Liberty Orchards, The Scooter Store and April Cornell. Before that, I managed the websites of The Vermont Teddy Bear Company, PajamaGram, and Calyx Flowers.
I frequently speak at industry events in the US and abroad including Internet Retailer, ACCM, DMA and Shop.org, Online Retailer, Conversion Conference and other shows. If you're attending a show, let's connect!
I live in Vermont with my wife, three daughters, our beagle Ginny and eleven Golden Comet chickens.
Top Customer Reviews
Funk's book is more the latter, a theory book. It has lots of interesting theory and tidbits, but few web links and few "how to" examples. It's a concept book, one that gets your mind thinking. It doesn't give you a plan, or a concrete laundry list of to do's. So if you buy this book, also buy a more practical book on Social Media Marketing (or take a class on SMM; I teach Social media Marketing online and in San Francisco - just Google 'Jason McDonald' to find my classes).
But, this book has one precious amazing chapter: Fails and Fiascos. It is the ONLY book I have every read on SMM, and I read a lot of them, that discusses blazing failures. I read these books on BART on my way up to my own Social Media Marketing classes in the city, and I was laughing out loud at 'Jennifer Laycock and the Pork Board,' 'T&J Towing,' and 'Monster Versus Vermonster.' Funk does an amazing job describing these 'Social Media Fails' and he gives you great feedback and food for thought on what might work, and what might blow up in your face in terms of Social Media Marketing.
Most of these books are just cheerleaders for social media. Funk actually gives you some of the down and dirty, explaining - for instance - that the vast majority of Twitter and Facebook pages for businesses just languish in cyberspace.
For that, this book is worth a buy and I will recommend it to my own students who want not to be the next 'Epic Fail' of Social Media but the next 'Epic Success.'
>>>..."Social Media Playbook for Business:...and More" opens with Dedication, Contents, Acknowledgments Sections, prior to Chapter 1 of 8 - Introduction.
>>>...Chapter 1 - Introduction,
>>>...Chapter 2 - Getting Started---The Strategy.
>>>...Chapter 3 - Getting Started---The Platforms.
>>>...Chapter 4 - Taking It to the Next Level.
>>>...Chapter 5 - Success Stories.
>>>...Chapter 6 - Fails and Fiascos.
>>>...Chapter 7 - The Future.
>>>...Chapter 8 - Conclusion.
>>>...Appendix A : Glossary of Social Terms and Technologies.
>>>...Appendix B : Social Media Reading and Resource List.
>>>..."Social Media Playbook for Business:...and More" closes with Notes, About the Author & the ever helpful Index!
>>>...>>> A Suggestion >>> Invest / Purchase your "Social Media Playbook for Business:...and More" to assist YOU, going forward, as a complement to your Play/Guide Book! or the building of your Play/Guide Book!...NOW / TODAY...Remember, Time is of the Essence!. - Time is our only Non-Recoverable Resource!. - Make Time Your Friend!. - Carpe Diem / Seize The Day!...Michael.