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Social Media Playbook for Business: Reaching Your Online Community with Twitter, Facebook, LinkedIn, and More Hardcover – February 2, 2011

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Product Details

  • Hardcover: 263 pages
  • Publisher: Praeger (February 2, 2011)
  • Language: English
  • ISBN-10: 0313386269
  • ISBN-13: 978-0313386268
  • Product Dimensions: 1 x 6.8 x 9.8 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #2,848,418 in Books (See Top 100 in Books)

Editorial Reviews


• Comprehensively explains and serves as a complete guide to social media marketing, a hot topic among business leaders today and into the future

• Enumerates "do's and don'ts" of online community behavior to help businesses succeed in the new social media landscape while avoiding damaging pitfalls

• Authored by a social media expert with over 15 years' experience working in ecommerce, online marketing, and web publishing

• Offers in-depth, how-to advice on the four major social media platforms of interest to most businesses and explores corporate blogging

• Shares both social media success stories and cautionary examples of real-world social media efforts gone awry

• Explores the future of social media marketing

"Tom Funk has been involved in e-commerce and Web publishing since 1995. His goal with this book is to help businesses succeed in social media."


Book Description

Online networks like Facebook and LinkedIn, as well as media platforms like Twitter, Flickr, and YouTube serve a stunning 80 percent of online Americans every month. Once the province of the young, social media is now growing fastest among older demographics. Every ambitious business or organization needs to understand, participate in, and reap the benefits of social media.

More About the Author

I've been working in ecommerce and website development almost since the dawn of the commecial internet, back in 1995 when I built my first website (using a 28K modem!) for the car collectibles magazine Mobilia.

I wrote my first book, on Web 2.0, in 2008, and followed it up with a book on social media in 2010. Probably the coolest thing about writing these books has been networking with, learning about and sharing the stories of fellow businesspeople -- and continuing the conversation with readers.

Currently I'm a senior marketing manager at Green Mountain Coffee Roasters. Prior to that, I worked at the digital agency Timberline Interactive with clients like Lake Champlain Chocolates, Wine of the Month Club, Garrett Wade, Terry Precision Cycling, Liberty Orchards, The Scooter Store and April Cornell. Before that, I managed the websites of The Vermont Teddy Bear Company, PajamaGram, and Calyx Flowers.

I frequently speak at industry events in the US and abroad including Internet Retailer, ACCM, DMA and, Online Retailer, Conversion Conference and other shows. If you're attending a show, let's connect!

I live in Vermont with my wife, three daughters, our beagle Ginny and eleven Golden Comet chickens.

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Most Helpful Customer Reviews

6 of 6 people found the following review helpful By Jason L. Mcdonald on March 3, 2011
Format: Hardcover Verified Purchase
There are two types of books about Social Media Marketing. The first type is a down-and-dirty laundry list of every social media under the sun with detailed information on how to set up a page, put in a nifty background image, post a post, and every other esoterica. But very little theory. The second type is a theory book with lots of mind candy, but short on the details.

Funk's book is more the latter, a theory book. It has lots of interesting theory and tidbits, but few web links and few "how to" examples. It's a concept book, one that gets your mind thinking. It doesn't give you a plan, or a concrete laundry list of to do's. So if you buy this book, also buy a more practical book on Social Media Marketing (or take a class on SMM; I teach Social media Marketing online and in San Francisco - just Google 'Jason McDonald' to find my classes).

But, this book has one precious amazing chapter: Fails and Fiascos. It is the ONLY book I have every read on SMM, and I read a lot of them, that discusses blazing failures. I read these books on BART on my way up to my own Social Media Marketing classes in the city, and I was laughing out loud at 'Jennifer Laycock and the Pork Board,' 'T&J Towing,' and 'Monster Versus Vermonster.' Funk does an amazing job describing these 'Social Media Fails' and he gives you great feedback and food for thought on what might work, and what might blow up in your face in terms of Social Media Marketing.

Most of these books are just cheerleaders for social media. Funk actually gives you some of the down and dirty, explaining - for instance - that the vast majority of Twitter and Facebook pages for businesses just languish in cyberspace.

For that, this book is worth a buy and I will recommend it to my own students who want not to be the next 'Epic Fail' of Social Media but the next 'Epic Success.'
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Format: Hardcover
>>>..."Social Media Playbook for Business:...and More",circa2012, is a Play/Guidebook for current & newbie Social Media B2B & B2C, Individuals, Organizations & Companies, etc., of all sizes, that want a current feel & strategies, etc. to reach their online Communities!!!...>>> Tom Funk, Authority, Author, Thought & Team Leader, has put together 263+ Pages, 8+ Chapters of Rich Knowledge, Content, Context, etc. where Social Media is now / today, circa 2012, but also with an eye to the future!!!...>>> Always Remember, Change is the only Constant!!!...Social Media Playbook for Business: Reaching Your Online Community with Twitter, Facebook, LinkedIn, and More
>>>..."Social Media Playbook for Business:...and More" opens with Dedication, Contents, Acknowledgments Sections, prior to Chapter 1 of 8 - Introduction.
>>>...Chapter 1 - Introduction,
>>>...Chapter 2 - Getting Started---The Strategy.
>>>...Chapter 3 - Getting Started---The Platforms.
>>>...Chapter 4 - Taking It to the Next Level.
>>>...Chapter 5 - Success Stories.
>>>...Chapter 6 - Fails and Fiascos.
>>>...Chapter 7 - The Future.
>>>...Chapter 8 - Conclusion.
>>>...Appendix A : Glossary of Social Terms and Technologies.
>>>...Appendix B : Social Media Reading and Resource List.
>>>..."Social Media Playbook for Business:...and More" closes with Notes, About the Author & the ever helpful Index!
>>>...>>> A Suggestion >>> Invest / Purchase your "Social Media Playbook for Business:...and More" to assist YOU, going forward, as a complement to your Play/Guide Book! or the building of your Play/Guide Book!...NOW / TODAY...Remember, Time is of the Essence!. - Time is our only Non-Recoverable Resource!. - Make Time Your Friend!. - Carpe Diem / Seize The Day!...Michael.
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