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Social Media in the Public Sector Field Guide: Designing and Implementing Strategies and Policies 1st Edition

5 out of 5 stars 5 customer reviews
ISBN-13: 978-1118109939
ISBN-10: 1118109937
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Editorial Reviews

About the Author

Ines Mergel is assistant professor of public administration at the Maxwell School of Citizenship and Public Affairs and the School of Information Studies (iSchool) at Syracuse University.

Bill Greeves is the chief information officer for Wake County, North Carolina and has over 12 years of experience in government technology leadership.

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Product Details

  • Paperback: 224 pages
  • Publisher: Jossey-Bass; 1 edition (November 13, 2012)
  • Language: English
  • ISBN-10: 1118109937
  • ISBN-13: 978-1118109939
  • Product Dimensions: 7.1 x 0.4 x 9.3 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #828,344 in Books (See Top 100 in Books)

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Top Customer Reviews

Format: Paperback
As a project manager for our city's e-government team, I was tasked with the evaluation of our current social media presence as well as laying out a roadmap and future strategy for our communications team. During my research, I ran across this book and picked up a copy to take a look. Soon, we purchased several more to share within the team, and with our CIO and public information leaders. Not only does it set the stage with case studies of successful social media campaigns, but the authors lay out step-by-step guidelines for actual implementation of these strategies. A must-read for government communicators of all kinds.
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Format: Paperback Verified Purchase
Local governments have been using electronic communication since the late 1990s. But the rise of social media puts pressure on governments to begin to use the new social media technologies in addition to the old.

The Social Media in the Public Sector Field Guide takes on this topic and provides a comprehensive approach to getting your arms around social media on behalf of your government. The book provides a lot of practical advice and examples of successful use.
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Format: Paperback
I am a CIO in the public sector space. Our city is currently in the process of revamping our on-line presence and I picked up a copy of Social Media in the Public Sector Field Guide to give a some pointers for how best to approach social media policy and presence. It is so much more than setting up and responding to Facebook accounts. This book did a great job of laying out a comprehensive approach, from strategy through policy and implementation. My city government will be using some pointers recommended from this field guide to ensure we do not miss the opportunities social media provides for enhanced citizen engagement. Thank you to the authors for making this available!
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Format: Paperback
Do you work with social media accounts for government organizations? As an administrator of 18 Facebook pages, 7 Twitter accounts and the exploration of emerging social media tools for a large government agency, I have found this book to be very useful with examples and insightful information to assist with our use of social media. I highly recommend for all government social media publishers and communication professionals!
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By Fred B. on January 28, 2016
Format: Paperback Verified Purchase
Good read
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