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Olivier Blanchard is a brand strategist with 15 years of B-to-B and B-to-C marketing management experience ranging from manufacturing and distribution to new media and consumer goods. He manages BrandBuilder Marketing, a brand consulting and marketing management firm that helps companies combine traditional and new/social media, and the Red Chair Group, which delivers executive social media training worldwide.When he isn’t writing, speaking, or consulting, he can be found on his blog at www.thebrandbuilder.wordpress.com or on Twitter at www.twitter.com/thebrandbuilder. An avid triathlete, photographer, and travel junkie, Olivier lives in South Carolina with his wife, two children, and their roving pack of wild Chihuahuas.
There's just too much good stuff in this book to discuss in a review.
This book is about so much more than social media ROI, it's also about how to create and implement social media programs inside of your business.
For anyone serious about getting into the utilization of Social Media for business this is THE book to read.
This is another book that I love. I haven't found another book like it yet as it pertains to Social Media and how businesses need to organize when it comes to communications. Read morePublished 1 month ago by Amara Omoregie
I had to get this book as a textbook for a class. It is alright, some of the chapters have some really great information. Read morePublished 2 months ago by Jay Jex
I Learned a lot reading this book. I will use it again as a resource as I begin to improve our social media efforts.Published 5 months ago by J. Sullivan
Three years later and I still refer other business owners to this book as the definitive teaching on social media ROI, in fact I just did again today, which has prompted this... Read morePublished 7 months ago by K. Colvin
Loved it! It was shipped and received quickly. I noticed alone within the foreward and the first chapter I was learning A LOT!!! Very good read and speaks to my language.Published 9 months ago by Alia
Excellent. I thank you for the relevant product and certainly will be buying other books from Amazon.Published 9 months ago by Wilson da Costa Bueno
great bookgreat book great book, great book, great book, great book great book great book, great book, great book, great book great book great book, great book, great book, great... Read morePublished 10 months ago by Leonard Natural
It is worth the read but if you are a veteran social media/marketing analyst you might just want to read blogs discussing the importance of utilizing data to drive ROIPublished 12 months ago by Tade