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Olivier Blanchard is a brand strategist with 15 years of B-to-B and B-to-C marketing management experience ranging from manufacturing and distribution to new media and consumer goods. He manages BrandBuilder Marketing, a brand consulting and marketing management firm that helps companies combine traditional and new/social media, and the Red Chair Group, which delivers executive social media training worldwide.When he isn’t writing, speaking, or consulting, he can be found on his blog at www.thebrandbuilder.wordpress.com or on Twitter at www.twitter.com/thebrandbuilder. An avid triathlete, photographer, and travel junkie, Olivier lives in South Carolina with his wife, two children, and their roving pack of wild Chihuahuas.
For anyone serious about getting into the utilization of Social Media for business this is THE book to read.
This book is about so much more than social media ROI, it's also about how to create and implement social media programs inside of your business.
I highly recommend reading this book many times not just once,it is packed with so much, one reading would merely set you up to fail.
I Learned a lot reading this book. I will use it again as a resource as I begin to improve our social media efforts.Published 23 days ago by J. Sullivan
Three years later and I still refer other business owners to this book as the definitive teaching on social media ROI, in fact I just did again today, which has prompted this... Read morePublished 2 months ago by K. Colvin
Loved it! It was shipped and received quickly. I noticed alone within the foreward and the first chapter I was learning A LOT!!! Very good read and speaks to my language.Published 4 months ago by Alia
Excellent. I thank you for the relevant product and certainly will be buying other books from Amazon.Published 4 months ago by Wilson da Costa Bueno
great bookgreat book great book, great book, great book, great book great book great book, great book, great book, great book great book great book, great book, great book, great... Read morePublished 4 months ago by Leonard Natural
It is worth the read but if you are a veteran social media/marketing analyst you might just want to read blogs discussing the importance of utilizing data to drive ROIPublished 7 months ago by Tade
This is exactly the book I was looking for. I have been using social media for years and I am very clued up. Read morePublished 10 months ago by Culture Enthusiast
This is a good strategy level book on social media. Out of other books on social media, I have found that this is well written and more thorough in analysis than others. Read morePublished 11 months ago by cool_einstein
Definitely addresses the subject matter with excellent suggestions for expanding one's business in terms of branding and market mind share.Published 11 months ago by telefriend