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Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships Hardcover – December 7, 2010
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From the Author
More About the Author
She is a senior fellow of VeraSage Institute, is named in Accounting Today as one of Ten Most Powerful Women in Accounting and named multiple years among the Top 100 Most Influential People in Accounting. She is also named Top 25 Thought Leaders in Accounting Technology by CPA Practice Advisor. Her 25+ year career background includes in-house marketing roles in CPA and law firms. Prior to that, Michelle was an accountant in the corporate headquarters of two public companies.
Her work and opinions appear in publications including:CPA Practice Advisor (for whom she is a regular columnist), Journal of Accountancy, National Law Journal, Practical Accountant, Accounting Today, INSIDE Public Accounting, AccountingWEB, Lawyer Marketing, Law.com, Managing Partner, MarkeTrends, Wealth Management Insider, One+, Insight Magazine, CGA Canada Magazine, Syriez Magazine (Japan), Recovery Magazine (UK) and the AmCity Business Journals.
In 2010, Michelle developed a comprehensive Social Media Toolkit for the American Institute of CPAs (a benefit of membership in their PCPS section) and is a contributing author for "Bull's Eye! The Ultimate How-To Marketing & Sales Guide" (2010, AICPA) as well as authoring "Social Media Strategies for Professionals and Their Firms" (2011, Wiley).
Full bio at: www.michellegolden.com
CONNECT & CONVERSE
Link at: http://www.linkedin.com/in/michellegolden
Tweet at: http://www.twitter.com/michellegolden
Facebook at: http://www.facebook.com/GoldenPractices
Continue the conversation about "Social Media Strategies for Professionals and Their Firms" on a dedicated Facebook page:
Top Customer Reviews
The book is written in a very conversational, informative style, which will be extremely helpful to those new to "social media," as well as those already actively using Twitter, Linkedin, Facebook and blogging for business purposes, who want to learn more and go to the next level.
The book is full of real examples, definitions and adaptable suggestions. It will help you to think about your "strategy" and how to implement social media into your business. The book is very well designed, so that it can either be read through, or used as a reference tool to learn more about a specific topic. Michelle clearly explains the rationale and issues regarding social media in general (which is outstanding), then provides the What, Why, and How to use each of these tools, as well as Tips for each. She has even included a very detailed footnote section, for those interested in further reading or support for her content, as well as a thorough Glossary.
This book will definitely be helpful to professional firms (both small and large, for a partner in charge or the social media "champion"), as well as anyone else who has an interest in applying social media for their business. This is an excellent book, which I highly recommend. Anyone who wants to learn more about this topic will find this a must-have book.
Disclosure: I have no relationship with the author of this book, other than being "connected" via Twitter.
Social Media Marketing is not standard marketing, as Ms. Golden points out it is something totally different. She takes us through the planning and proper use of LinkedIN, Twitter, Facebook, and blogs.
I wish her book had been available when I started blogging and tweeting, but it was still valuable after 18 months of active SM usage. I wish she had discussed some other social media such as foursquare or youtube, but on refection for this book she is right to focus on the four most important outlets for professional use. Buy - or at least READ - this book to enhance your SMM game!
Bruce W. Marcus, Editor, The Marcus Letter
August Aquila, CEO AQUILA Global Advisors and Co-Author Client at the Core
Her writing style is clear, straight-forward, and to the point. Which I think IS the point. Golden's writing is also a primer for accountants and attorneys on how to write for social media.
A couple of things that really stood out:
1. Chapter 2 on Social Medial Policies and Guidelines - Michelle's points are spot on the money, and probably heresy to many large, traditional firms. Many firms are blocking access to social media, thinking it is a block on productivity. Quoting page 28:
Concern about people not getting their work done is the real issue behind the bans, anyway, right? Today's reality is that it's pointless to worry about the way people spend their time, but rather hold people accountable for the end result: Either they are cutting the mustard with performance or they aren't...Most often than not, fears directed toward social media are misplaced.
I agree 100% with that. I've used social media to establish relationships, especially with people I would not have otherwise met.
2. Knowing Your Audience "Personas" - this section of the book now affects every blog post I make. So often I blog when I see something I think is important and that my readers should know. Instead, you need to approach your writing from the standpoint of "who is reading and what do THEY want to read? What concerns do they have?" I'm writing this review during the midst of my busy season, but once it is over, I'm going to complete these exercises.
Other parts of the book discuss getting started on the major social media platforms - Blogs, LinkedIn, Twitter and Facebook.
Thinking about diving into Social Media? Go for it. Just make sure you read this book first!
Most Recent Customer Reviews
Michelle Golden has written a very useful book explaining the uses of and problems surrounding social media. Read morePublished on February 2, 2014 by Amazon Customer
Changed my approach and view on social media and marketing in the next age completely and in a very optimistic kind of way.Published on April 24, 2013 by Bow
Marketing is an integral part of business development. This book does a great job in showing businesses how marketing should be done using social media. Read morePublished on November 6, 2012 by Romeo Richards
Social Media Strategies for Professionals and Their Firms by Michelle Golden will prove to be the seminal text on social media for corporations and entrepreneurs alike regardless... Read morePublished on October 11, 2011 by Dirk Spencer
While new media oftentimes provide the fastest and most effective means whereby professionals may build their practices and reach audiences, many professional service firms have... Read morePublished on August 6, 2011 by C. A. Lajos
Excellent, practical information. If you are looking at a good starting point with excellent step by step recommendations this is it.Published on March 14, 2011 by KEG