The book is very well designed, so that it can either be read through, or used as a reference tool to learn more about a specific topic.
Ms. Golden takes judgment-based issues in social media and provides a framework from which practitioners can draw out actionable tactics and strategies.
This is one of the best books I have read on marketing and business development (and I have read many) and cannot recommend this book more highly.
Michelle Golden has written a very useful book explaining the uses of and problems surrounding social media. Read morePublished 8 months ago by Amazon Customer
Changed my approach and view on social media and marketing in the next age completely and in a very optimistic kind of way.Published 18 months ago by Bow
Marketing is an integral part of business development. This book does a great job in showing businesses how marketing should be done using social media. Read morePublished 23 months ago by Romeo Richards
Social Media Strategies for Professionals and Their Firms by Michelle Golden will prove to be the seminal text on social media for corporations and entrepreneurs alike regardless... Read morePublished on October 11, 2011 by Dirk Spencer
While new media oftentimes provide the fastest and most effective means whereby professionals may build their practices and reach audiences, many professional service firms have... Read morePublished on August 6, 2011 by C. A. Lajos
Excellent, practical information. If you are looking at a good starting point with excellent step by step recommendations this is it.Published on March 14, 2011 by KEG