Many additional reviews of the book are posted on LinkedIn (through Amazon's Plugin) found here: linkd.in/SMstrat-reviews
Writing a book about a constantly changing medium was a monumental challenge. I didn't want to write something that would be dated before it came off the press. To ensure the book would retain significant value for years to come, I "zoomed out" to a very strategic level.
Michelle Golden has written a very useful book explaining the uses of and problems surrounding social media. Read morePublished 19 months ago by Amazon Customer
Changed my approach and view on social media and marketing in the next age completely and in a very optimistic kind of way.Published on April 24, 2013 by Bow
Marketing is an integral part of business development. This book does a great job in showing businesses how marketing should be done using social media. Read morePublished on November 6, 2012 by Romeo Richards
Social Media Strategies for Professionals and Their Firms by Michelle Golden will prove to be the seminal text on social media for corporations and entrepreneurs alike regardless... Read morePublished on October 11, 2011 by Dirk Spencer
While new media oftentimes provide the fastest and most effective means whereby professionals may build their practices and reach audiences, many professional service firms have... Read morePublished on August 6, 2011 by C. A. Lajos
Excellent, practical information. If you are looking at a good starting point with excellent step by step recommendations this is it.Published on March 14, 2011 by KEG