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The Social Media Strategist: Build a Successful Program from the Inside Out Hardcover – January 10, 2012
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About the Author
Christopher Barger is senior vice president of global programs at Voce Connect, a division of Porter Novelli, which assists clients around the world in developing social media programs and strategies. He spent four years as director of global social media at General Motors, and he served as IBM’s “blogger-in-chief,” playing a crucial role in developing IBM’s online presence.
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Top Customer Reviews
What truly impressed me about The Social Media Strategist was the focus on developing an effective and successful social media strategy. This may sound like a colossal no-brainer (I can hear you saying, "Yes, but that's the name of the book!") - trust me when I say that I've read far too many books, posts and articles that SAY they'll help you develop a strategy, but don't. The author provides concrete advice, actionable ideas and insights that make sense from both a business perspective and a social media perspective. All too often you get one or the other - rarely do you get both in one place.
Christopher Barger learned by doing, and he shares his hard-won knowledge in an eminently readable book. I'd say it belongs on the shelf of every organization that values excellence in social media, but you'll reach for it so often that it might be easier to keep it on your desk. Simply stated, if you want to develop a successful social media strategy or if you want to enhance an existing strategy, do yourself a favor and read this book.
We need more books like this. So many businesses are doing the work of social media management - and, if they are doing it successfully, humanizing themselves in the process - and we want to read more insights from people who are actually living and breathing it, not those who are just playing with it and presenting the same old ideas everywhere they go to audiences who don't know any better. THIS is the kind of book you should be reading - with lessons from the trenches, not just from the podium. (Though if Christopher is speaking somewhere - go, and relish the opportunity to ask him questions as someone who's truly immersed in the real work of social media.)
I teach an undergraduate social media marketing course and needed a professional book. With recent tuition hikes, etc... there is a push for faculty to require professional books like this one rather than pricey textbooks - $25 vs. $100. Publishing reps sent me over 30 books to review and consider. I spent an entire Saturday skimming through each one.
Here's why I picked this book:
1) Chris Barger actually worked as a social media professional. It wasn't all theory and buzzwords. He actually did the work, wrote the text, dealt with internal politics and personally handled a really nasty online crisis. He spoke about each element of a social media plan then shared his personal experiences. Students got it because he connected the concept with actual events.
2) The book is written like a conversation. He drops a few curse words and points out his mistakes. Wow! Again, students connected with it because he sounded like a human being and not a boring, clinical textbook. If you follow him on Twitter, he sounds the same. Truly genuine which students picked up on right way. So many students told me that this was the first book that they ever really read cover to cover in college. Considering my course is a 4000-level for seniors, that's saying something.
3) The information was timely and timeless. Because the content focused on strategy and not the "how to use" social media platforms, the book is just as relevant today and it was when it was published. I teach strategic concepts with a book and "how to" via class assignments. A good business approach never ages.
I've required this book for five classes and it's been a hit each time. When students actually rave about the book on the final course survey, you know it's a winner!
Despite the fact that I already provide Social Media Strategy Design assistance to businesses and individuals, this book is still a trusty resource to have on the shelf...
Most Recent Customer Reviews
I won't lie. I started "Social Media Strategist" in early October and only finished it recently. It is not because the book is uninteresting, but that my schedule makes it... Read morePublished on November 13, 2012 by christinelarade
This is an excellent book, based on practical experience that emphasizes the need to combine use of social media with actual contact with customers, critics, potential partners,... Read morePublished on October 5, 2012 by linwells
Christopher Barger's new book bridges two of the biggest gaps in the proliferating social media category: strategy and how to manage an effective social program in a large... Read morePublished on April 24, 2012 by Vickie Bates
Can I whine for a sec? I have a hard time reading social media books, because usually I know 85%+ of what's in them. Read morePublished on February 21, 2012 by Brian B. Carter
You'll be asking yourself this question after reading The Social Media Strategist by Christopher Barger. Read morePublished on February 4, 2012 by Mark Krupinski
Christopher Barger's book, "Social Media Strategist" is incredibly valuable and worthwhile, right from the start. Read morePublished on January 30, 2012 by PDMUtah
Social media is just beginning to reach it's "teen" years, being just about 10 years old, and many companies and organizations are still struggling with many big questions, such as... Read morePublished on January 30, 2012 by Craig E. Yaris