The Social Media Survival Guide reveals social media best practices within the context of traditional marketing, corporate communications, and public relations. The guide provides critical insights into shaping programs and policies for integrating social media for internal and external stakeholder groups, along with handling demands for social media tools, and a clear, concise approach to minimizing corporate exposure while maximizing opportunity in the marketplace by engaging employees and consumers in exciting new ways.
Sherrie A. Madia, Ph.D. is an educator, author, and speaker. Her most recent book is The Social Media Survival Guide for Nonprofits and Charitable Institutions (January 2011). In addition, she is the author of The Social Media Survival Guide (Also available in Spanish), The Online Job Search Survival Guide, and S.E.R.I.A.L.PRENEURSHIP: The Secrets of Repeatable Business Success. She is frequently cited by the national media as an expert on social media.
She is Executive Director of Communications, External Affairs at the Wharton School of the University of Pennsylvania, Associate Adjunct Professor at Drexel University, and a Lecturer at the Wharton School of the University of Pennsylvania. She holds a Ph.D. in Mass Media and Communication from Temple University, a Master's degree in Communication from the University of Miami, and a Bachelor of Arts in Writing Seminars from The Johns Hopkins University.
In addition to her books on business, she is a children's book author, whose latest work is Bumblelina, the first in a series of life-lesson books for preschoolers. Other titles include Alphabet Woof! about a dog called Moxy who eats magic soup and his wish comes true -- He can talk! (English and Spanish)
