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Social Media for Trainers: Techniques for Enhancing and Extending Learning [Kindle Edition]

Jane Bozarth
4.6 out of 5 stars  See all reviews (14 customer reviews)

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Book Description

New social media technologies and strategies provide quick, easy solutions to many of the challenges faced by workplace training practitioners. Social media vehicles such as Twitter and Facebook, for example, can help trainers build learning communities, facilitate quick assignments, offer updates or follow-up tips, and otherwise extend the reach of the formal training event. Social Media for Trainers is the first how-to guide on the incorporation of social networking techniques into a trainer's repertoire. It covers the most popular Web 2.0 tools for instructor-created content (blogs), community-created content (wikis), micro-blogging (Twitter), and community sharing and interaction (Facebook), all with detailed instruction on conducting several training/training-related activities.

Editorial Reviews

About the Author

Jane Bozarth, Ed.D., is an internationally known trainer, speaker, and author. She is the author of Pfeiffer's E-Learning Solutions on A Shoestring; Better Than Bullet Points: Creating Engaging E-Learning with PowerPoint; From Analysis to Evaluation, and, with Jim Kouzes & Barry Posner, The Challenge Continues. In addition to her work as Elearning Coordinator for the state of North Carolina, USA, Dr. Bozarth is the Social Media Strategist of InSync Training, LLC and she is also a moderator of a number of popular Twitter real-time #lrnchat sessions.

Product Details

  • File Size: 3002 KB
  • Print Length: 192 pages
  • Publisher: Pfeiffer; 1 edition (July 30, 2010)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B003YJEZL4
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #464,095 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
15 of 15 people found the following review helpful
4.0 out of 5 stars Better training through Social Media August 31, 2010
Format:Paperback|Verified Purchase
This is the fourth Jane Bozarth book that I've purchased so clearly I'm a fan. The writing is clear and to the point; well-researched and includes numerous personal examples. Most importantly this book is chock full of practical advice. Jane tackles Twitter, Facebook, Blogs, Wikis, and other tools discussing advantages and disavantages of each medium. I especially liked the many activities that she suggests. For example, in the general discussion on Blogs Jane lists at least a dozen different activities such as Case Studies, Debate, Scavenger Hunt, and Round Robin providing explanations of how each activity might work in a blog. As a trainer, I can't wait to to try some of these for myself. Even though the book is a compact 173 pages, I feel it could benefit from an index. Also, as is true of many other training books, this is a bit pricey at $35. Nevertheless, I'm certain that this book will be very useful for a trainer seeking to take advantage of Social Media. It is very timely and relevant.
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8 of 8 people found the following review helpful
5.0 out of 5 stars Excellent practical book for trainers October 10, 2010
Format:Paperback|Verified Purchase
Yes, it's that kind of book. The kind you read, perhaps even skim the chapter on Twitter/microblogging because today you are feeling over tweets, then something clicks in you later and you think, "oh! Jane had a great idea about using tweets in training!" Then, there you are with the dog-eared book, making notes in the margin about another great idea.

On page 21, Jane encourages the reader to "walk the talk" and make strides towards being The Networked Trainer. She includes a graphic that I think really shows what the book and social media are all about. It's about you. It's about the whole you. (You'll have to get the book to see it. Not sure about permissions and I have scanner issues. Mea culpa.)

This image, it shows you as the hub in wheel of social media. What I like most about it is that various spokes several multiple purposes. There's spokes on Twitter, LinkedIn, Videos, Images, Conferences, Resources. Let's look at this wheel.

--These spokes can be for your learners. As in, this is your class: "here class go watch this video...connect to each other on me in the conference room Tuesday at 3pm."

--These spokes can be for you. As in, this is your informal learning and professional development plan: "I need feedback on my wild ice breaker idea...I need to store resources on my fav topic...I need to see what others are doing!"

Social Media for Trainers can fit you where you are now. Ready to bring it into class? Great! There are techniques. Ready to build yourself? Great! It can help you with that too. Too scared of Twitter? No worries, the book is segmented so you can read just the chapters that you are ready for. Best of all, Jane offers practical, real world examples with pictures!

I thought I was networked.
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7 of 7 people found the following review helpful
5.0 out of 5 stars How do I apply Web 2.0 social media to learning? October 14, 2010
The challenge of finding a book on applying social media to a learning environment (whether K-12 or business and industry) is the inherit nature for Web 2.0 applications to change. Over the last two or three years many Web 2.0 applications appeared, disappeared, merged, or changed without warning.

Jane Bozarth's "Social Media for Trainers" serves as a handbook for supplanting existing training or replacing traditional training with social media. The author examines Twitter, Facebook , blogs, wikis, and other tools (including but not limited to Google Docs, YouTube, social bookmarking, Skype, and SlideShare.)

As with any successful handbook for trainers, instructional designers and trainers "Social Media for Trainers" covers major aspects of implementing and managing social media in training. For each social media application, Jane Bozarth covers, from a training perspective, the major characteristics and the advantages and disadvantages of social each of these social media applications. Additionally, she provides a view of each application as a stand-alone or a supplement to existing training efforts. Best of all (and where other training handbooks sometimes fail) is that the author describes how to get started using social media tools. This is especially important since the design of social media tools does not specifically accommodate learning. Additionally, the author provides detailed case studies which include pre-work, in-class, intersession activities, and post-training event activities. Each of the case studies with a focus on the unique attributes of the specific social media.

I recommend "Social Media for Trainers" for trainers, instructional designers, and teachers involved with training and teaching at all levels.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Quintessential September 15, 2010
By Edje
Using social media networks and tools to enhance the training experience is purely a how and when question. It is analogous to the sentiment of the past where IT would say, you can't have personal computers or you won't be allowed to use the Internet at work.

The quicker we embrace social media the faster we address the needs of the millennial generation we instruct.

Jane Bozarth has created an important book for us to learn from. I add it to my reading list and skills repertoire with zeal.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Jane's book rocks! April 5, 2011
Format:Paperback|Verified Purchase
Social Media for Trainers was just the resource I was looking for. It's an easy to use manual with clear explanations and good screen captures of some of the social media tools available for trainers and educators. It's very accessible (an index would help in further editions) and has some good resources I wasn't aware of. Could be especially useful in a university setting to involve learners between classroom sessions.
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Most Recent Customer Reviews
4.0 out of 5 stars Provides a good foundation
I think this book provides a good foundation for understanding how social media techniques and technologies can be applied in the training world. Read more
Published 1 month ago by Ron Felder
5.0 out of 5 stars Bozarth's book helped.
Bozarth's book came highly recommended from a favorite SDSU professor, Jim Marshall. A definite ROI. I highly recommend the book.
Published 17 months ago by Hal Raines
3.0 out of 5 stars OK for beginners
If you know very little about Social media tools this is the right place to start. If you have used Fxcebook, Twitter etc at all there is less to be gained from this publication.
Published 18 months ago by Curtis Springstead
4.0 out of 5 stars Great Ideas
This is not a very large book, but it contains a lot if good ideas. I have used several of them already, and plan to try more. Read more
Published 24 months ago by DrJimLewis
5.0 out of 5 stars Highly Recommended for Trainers
Jane Bozarth's new book, "Social Media for Trainers: Techniques for Enhancing and Extending Learning" must be on every learning and development professional reference reading list. Read more
Published on January 3, 2012 by Helen Blunden
5.0 out of 5 stars Excellent resource for trainers starting out in social media
Scared to death of social media, or swear you'll never use it? Get over it with the help of Jane Bozarth's excellent, practical book. Read more
Published on January 20, 2011 by Karie Willyerd
5.0 out of 5 stars Quick Easy Read, Packed with Great Ideals!
I really enjoyed this book. It was an easy read and is packed with a lot of "useful" suggestions on how to get started with Social Learning. Read more
Published on December 2, 2010 by Leatrice
5.0 out of 5 stars Trainers devour it. ISDers implement it
I consider myself an active, knowledgeable, and savvy social media user in a professional sense, even though I am no expert, so there were times when I wanted to skip or skim... Read more
Published on September 8, 2010 by Bill Cushard
5.0 out of 5 stars Wealth of Real-World Ideas
I have been a Jane Bozarth fan since her first book. She has obviously worked in the 'real world' and always produces relevant, useful content. This new book is no exception. Read more
Published on September 6, 2010 by DapperDan
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More About the Author

A decade ago I moved from the world of traditional instruction to designing and facilitating both asychronous and synchronous training. Now that technology -- and learner access to it -- has finally caught up with possibilities, my interests have expanded to the world of social media tools to support and extend the work of the workplace training practitioner.

I have an M.Ed. in Training & Development/Technology in Training and a doctorate in Adult Education. (My dissertation, on workplace social learning/communities of practice, is available free via a Google search). I enjoy writing, and in addition to my books I was, for 10 years, a member of "Training Magazine"'s book review team and now write book reviews and a monthly column, "Nuts and Bolts" for the eLearning Guild's online "Learning Solutions Magazine".

You can find me "live" most anytime on Twitter @janebozarth and almost always on Thursday evenings as one of the moderators of the popular #lrnchat sessions. My Twitter profile describes me as a feral learner, positive deviant, and World's Oldest Millenial.

I also drive too fast.

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Topic From this Discussion
*Updates* for readers of "Social Media for Trainers"
Hi Jane,

Would you like to share some of the book content with us in the Australia e-Series?
Tonight's session at 8 pm Sydney time at: is all about:
Social Networking for Teaching and Learning.

Jun 28, 2011 by Coach Carole |  See all 3 posts
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