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Social Media for Trainers: Techniques for Enhancing and Extending Learning Paperback – September 7, 2010

ISBN-13: 978-0470631065 ISBN-10: 0470631066 Edition: 1st

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Product Details

  • Paperback: 192 pages
  • Publisher: Pfeiffer; 1 edition (September 7, 2010)
  • Language: English
  • ISBN-10: 0470631066
  • ISBN-13: 978-0470631065
  • Product Dimensions: 9.2 x 7 x 0.4 inches
  • Shipping Weight: 9.1 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #539,579 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Jane Bozarth, Ed.D., is an internationally known trainer, speaker, and author. She is the author of Pfeiffer's E-Learning Solutions on A Shoestring; Better Than Bullet Points: Creating Engaging E-Learning with PowerPoint; From Analysis to Evaluation, and, with Jim Kouzes & Barry Posner, The Challenge Continues. In addition to her work as Elearning Coordinator for the state of North Carolina, USA, Dr. Bozarth is the Social Media Strategist of InSync Training, LLC and she is also a moderator of a number of popular Twitter real-time #lrnchat sessions.


More About the Author

A decade ago I moved from the world of traditional instruction to designing and facilitating both asychronous and synchronous training. Now that technology -- and learner access to it -- has finally caught up with possibilities, my interests have expanded to the world of social media tools to support and extend the work of the workplace training practitioner.

I have an M.Ed. in Training & Development/Technology in Training and a doctorate in Adult Education. (My dissertation, on workplace social learning/communities of practice, is available free via a Google search). I enjoy writing, and in addition to my books I was, for 10 years, a member of "Training Magazine"'s book review team and now write book reviews and a monthly column, "Nuts and Bolts" for the eLearning Guild's online "Learning Solutions Magazine".

You can find me "live" most anytime on Twitter @janebozarth and almost always on Thursday evenings as one of the moderators of the popular #lrnchat sessions. My Twitter profile describes me as a feral learner, positive deviant, and World's Oldest Millenial.

I also drive too fast.

Customer Reviews

4.7 out of 5 stars
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It's very accessible (an index would help in further editions) and has some good resources I wasn't aware of.
Ann H. Shea
Jane walks the reader through useful ways that a trainer can use social media to enhance and extend any training event or learning experience.
William Cushard
Nevertheless, I'm certain that this book will be very useful for a trainer seeking to take advantage of Social Media.
Arthur D. Johnson

Most Helpful Customer Reviews

15 of 15 people found the following review helpful By Arthur D. Johnson on August 31, 2010
Format: Paperback Verified Purchase
This is the fourth Jane Bozarth book that I've purchased so clearly I'm a fan. The writing is clear and to the point; well-researched and includes numerous personal examples. Most importantly this book is chock full of practical advice. Jane tackles Twitter, Facebook, Blogs, Wikis, and other tools discussing advantages and disavantages of each medium. I especially liked the many activities that she suggests. For example, in the general discussion on Blogs Jane lists at least a dozen different activities such as Case Studies, Debate, Scavenger Hunt, and Round Robin providing explanations of how each activity might work in a blog. As a trainer, I can't wait to to try some of these for myself. Even though the book is a compact 173 pages, I feel it could benefit from an index. Also, as is true of many other training books, this is a bit pricey at $35. Nevertheless, I'm certain that this book will be very useful for a trainer seeking to take advantage of Social Media. It is very timely and relevant.
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8 of 8 people found the following review helpful By christiana on October 10, 2010
Format: Paperback Verified Purchase
Yes, it's that kind of book. The kind you read, perhaps even skim the chapter on Twitter/microblogging because today you are feeling over tweets, then something clicks in you later and you think, "oh! Jane had a great idea about using tweets in training!" Then, there you are with the dog-eared book, making notes in the margin about another great idea.

On page 21, Jane encourages the reader to "walk the talk" and make strides towards being The Networked Trainer. She includes a graphic that I think really shows what the book and social media are all about. It's about you. It's about the whole you. (You'll have to get the book to see it. Not sure about permissions and I have scanner issues. Mea culpa.)

This image, it shows you as the hub in wheel of social media. What I like most about it is that various spokes several multiple purposes. There's spokes on Twitter, LinkedIn, Videos, Images, Conferences, Resources. Let's look at this wheel.

--These spokes can be for your learners. As in, this is your class: "here class go watch this video...connect to each other on LinkedIn...meet me in the conference room Tuesday at 3pm."

--These spokes can be for you. As in, this is your informal learning and professional development plan: "I need feedback on my wild ice breaker idea...I need to store resources on my fav topic...I need to see what others are doing!"

Social Media for Trainers can fit you where you are now. Ready to bring it into class? Great! There are techniques. Ready to build yourself? Great! It can help you with that too. Too scared of Twitter? No worries, the book is segmented so you can read just the chapters that you are ready for. Best of all, Jane offers practical, real world examples with pictures!

I thought I was networked.
Read more ›
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7 of 7 people found the following review helpful By Kelly Smith on October 14, 2010
Format: Paperback
The challenge of finding a book on applying social media to a learning environment (whether K-12 or business and industry) is the inherit nature for Web 2.0 applications to change. Over the last two or three years many Web 2.0 applications appeared, disappeared, merged, or changed without warning.

Jane Bozarth's "Social Media for Trainers" serves as a handbook for supplanting existing training or replacing traditional training with social media. The author examines Twitter, Facebook , blogs, wikis, and other tools (including but not limited to Google Docs, YouTube, social bookmarking, Skype, and SlideShare.)

As with any successful handbook for trainers, instructional designers and trainers "Social Media for Trainers" covers major aspects of implementing and managing social media in training. For each social media application, Jane Bozarth covers, from a training perspective, the major characteristics and the advantages and disadvantages of social each of these social media applications. Additionally, she provides a view of each application as a stand-alone or a supplement to existing training efforts. Best of all (and where other training handbooks sometimes fail) is that the author describes how to get started using social media tools. This is especially important since the design of social media tools does not specifically accommodate learning. Additionally, the author provides detailed case studies which include pre-work, in-class, intersession activities, and post-training event activities. Each of the case studies with a focus on the unique attributes of the specific social media.

I recommend "Social Media for Trainers" for trainers, instructional designers, and teachers involved with training and teaching at all levels.
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3 of 3 people found the following review helpful By Edje on September 15, 2010
Format: Paperback
Using social media networks and tools to enhance the training experience is purely a how and when question. It is analogous to the sentiment of the past where IT would say, you can't have personal computers or you won't be allowed to use the Internet at work.

The quicker we embrace social media the faster we address the needs of the millennial generation we instruct.

Jane Bozarth has created an important book for us to learn from. I add it to my reading list and skills repertoire with zeal.
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2 of 2 people found the following review helpful By Ann H. Shea on April 5, 2011
Format: Paperback Verified Purchase
Social Media for Trainers was just the resource I was looking for. It's an easy to use manual with clear explanations and good screen captures of some of the social media tools available for trainers and educators. It's very accessible (an index would help in further editions) and has some good resources I wasn't aware of. Could be especially useful in a university setting to involve learners between classroom sessions.
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