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Social Media at Work: How Networking Tools Propel Organizational Performance Hardcover – October 19, 2009


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Social Media at Work: How Networking Tools Propel Organizational Performance + Handbook of Human Performance Technology, 3rd Edition + Fundamentals of Performance Improvement: Optimizing Results through People, Process, and Organizations
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Product Details

  • Hardcover: 240 pages
  • Publisher: Jossey-Bass; 1 edition (October 19, 2009)
  • Language: English
  • ISBN-10: 0470405430
  • ISBN-13: 978-0470405437
  • Product Dimensions: 9.1 x 5.9 x 0.8 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #1,313,579 in Books (See Top 100 in Books)

Editorial Reviews

From the Inside Flap

Today's networking technologies—wikis, blogs, and sites such as Facebook and Twitter—are rapidly transforming how we build professional relationships and work collaboratively. While social media is poised to significantly affect organizational performance, few managers know how to harness these technologies to create strategic advantage.

In Social Media at Work, three organizational development experts from Oracle offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations. Drawing from their practical experiences and from case studies of such innovative companies as Intel, Cisco, Nokia, and others, the authors provide recommendations for implementing social media to:

  • Attract and retain the best employees

  • Boost innovation and knowledge creation

  • Develop talent

  • Gain operational efficiencies

  • Engage employees for greater productivity

  • Sustain competitiveness

In addition, the authors offer suggestions for how to overcome or avoid costly mistakes when implementing social media at work.

Social Media at Work is an invaluable resource for managers who want to capitalize on the energy and talent of their employees, improving their chances of thriving for years to come.

From the Back Cover

"Extend your personal leadership influence and energize your workers with the powerful tools you'll find in this book."
—Marshall Goldsmith, bestselling author of Succession: Are You Ready? and What Got You Here Won't Get You There

social media at work

How Networking Tools propel Organizational Performance

Arthur L. Jue

Jackie Alcalde Marr

Mary Ellen Kassotakis

Praise for Social Media at Work

"If your organization is still stuck in traditional modes of thinking, this book can help you gain new perspectives and spark new ideas for propelling your organization forward."
—Tony Hsieh, CEO, Zappos.com

"Herein lie the secrets of competition in the New Economy. Pay attention—this is an opportunity to move to the front of the pack."
—David P. Norton, author, The Balanced Scorecard, and founder and director, Palladium Group, Inc.

"Every business leader needs this insightful and detailed look at the future of social media in business. There is nothing else like this anywhere."
—Brooks Fisher, vice president, Learning and Development, Intuit Inc.

"Social media is one of the most-widely discussed yet poorly understood concepts among business executives today. Social Media at Work serves as a fantastic primer, bringing to life through vivid stories from leading organizations the myriad ways in which social media adds tangible value."
—R.J. Heckman, CEO, PDI Ninth House

"Arthur Jue, Jackie Alcalde Marr, and Mary Ellen Kassotakis transform a murky mystery into practical tools we can all use. All readers will come away with ideas for using social media to improve their organization."
—Jack Zenger, CEO, Zenger Folkman, and coauthor, The Inspiring Leader


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Customer Reviews

4.8 out of 5 stars
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It's a bible for Web 2.0 at the workplace!
Mohan Dutt
I teach social media strategies for business and this book will definitely be recommended for students.
Anne-marie Armstrong
Great, practical information with some good real-life examples.
Denise Hagen

Most Helpful Customer Reviews

8 of 8 people found the following review helpful By Mohan Dutt on November 2, 2009
Format: Hardcover
A great guide for building, accelerating or transforming your organization's Web 2.0 strategy.
Don't miss out on the social media revolution sweeping the corporate world.
There are great case studies along with tips to build your Web 2.0 strategy.
It's a bible for Web 2.0 at the workplace!
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6 of 6 people found the following review helpful By Sherry A. Benjamins on March 11, 2010
Format: Kindle Edition Verified Purchase
Thank you for a great book on the evolving use of social media in our corporate settings. This was the most insightful, easy to digest, and practical discussion of what is happening in this space. I particularly valued the chapters on where social media has impact, on Trail Blazers (great stories) and on the Future...what is next. This really brought it to light. There is so much noise in this arena and the authors here help us look at the bigger picture with plenty of specific examples. I have changed the way I think about social media in my consulting practice with clients. I have given this book to my clients and they have appreciated this for many have said, "where do I start?" I suggest you start here...read this book and share with your human capital leadership...and line leaders too!
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3 of 3 people found the following review helpful By Denise Hagen on November 29, 2011
Format: Hardcover Verified Purchase
I needed to get educated fast on what it means to have social media in the workplace, the benefits and how to implement a program. This was a great tutorial. I think this will be a reference I will continue to use post-implementation. Great, practical information with some good real-life examples.
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3 of 3 people found the following review helpful By Janice L. Vanderlans on July 6, 2011
Format: Hardcover Verified Purchase
This is an easy-to read book with a lot of information to anyone who is new to how organizations are implementing social media. It gives some great examples of companies who are successfully using this technology and gets the reader excited to jump into the arena! I recently sat through a small workshop with the authors and was impressed with their knowledge and experience. While not ground-breaking, the information is solid and will provide a good background for anyone interested in the sub.
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3 of 3 people found the following review helpful By Tony Deblauwe on May 17, 2010
Format: Hardcover
Many organizations are struggling to comprehend how to deal with the many changes impacting their workforce whether it is shifts in age demographics, talent building and retention, or leveraging Web 2.0 technologies amongst employees. Social Media at Work offers a comprehensive approach that shows business leaders and human resources professionals had to leverage the power of social media tools to build a truly connected global workforce.

The book offers several examples of companies on the cutting edge of social media technology and the impact it has on employee engagement and productivity. Companies such as Humana, who engineered a way to connect employee talent profiles through several online knowledge hubs. Or Nokia and the NewsHub program which helps connect employees at a personal and professional level with updates from their organizations and photo and video uploads using Nokia phones.

In chapter six, the authors offer a step-by-step guide of how companies can build rapid communication networks through social media in order to advance innovation, agile development, talent management, and ultimately, connection and collaboration. The examples are rich and represent ideal springboards of learning for anyone looking to move beyond the doubt or hype of social media tools and actually get them to work effectively as a regular part of any work environment.
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2 of 2 people found the following review helpful By David Hall on March 3, 2011
Format: Hardcover
This book provided a lot of practical information on specific tools available for utilizing social media at work. When reading a non-fiction book like this I often judge it by how many notes I've written and how many of those notes I follow up on. I wrote a lot of notes while reading this book, especially while reading chapter 3 on "What Is Social Media and How Does It Work." And I've been following up on them.
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2 of 2 people found the following review helpful By Susan B. Lewis on August 10, 2010
Format: Hardcover Verified Purchase
Recently Arthur Jue was a guest speaker at a Milpitas Chamber event which I couldn't attend. I heard from members who attended and they just raved about how social media really made sense to them now and they want to take action.

So, I bought 'the book' and finished it in two days. Easy to read and chocked full of real case studies on how social media has made a difference in the work place. This truly is for those who've been trying to figure out what all the buzz is about social media and how to use these tools to improve business performance and as a competitive advantage with clients/customers.

A time worth spent obsorbing all the great tips to propel an organization.

Thank you,

Susan B. Lewis
On-Target Small Business Consulting
[...]
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