From the Inside Flap
Today's networking technologies—wikis, blogs, and sites such as Facebook and Twitter—are rapidly transforming how we build professional relationships and work collaboratively. While social media is poised to significantly affect organizational performance, few managers know how to harness these technologies to create strategic advantage.
In Social Media at Work, three organizational development experts from Oracle offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations. Drawing from their practical experiences and from case studies of such innovative companies as Intel, Cisco, Nokia, and others, the authors provide recommendations for implementing social media to:
Attract and retain the best employees
Boost innovation and knowledge creation
Develop talent
Gain operational efficiencies
Engage employees for greater productivity
Sustain competitiveness
In addition, the authors offer suggestions for how to overcome or avoid costly mistakes when implementing social media at work.
Social Media at Work is an invaluable resource for managers who want to capitalize on the energy and talent of their employees, improving their chances of thriving for years to come.
From the Back Cover
"Extend your personal leadership influence and energize your workers with the powerful tools you'll find in this book."
—Marshall Goldsmith, bestselling author of Succession: Are You Ready? and What Got You Here Won't Get You There
social media at work
How Networking Tools propel Organizational Performance
Arthur L. Jue
Jackie Alcalde Marr
Mary Ellen Kassotakis
Praise for Social Media at Work
"If your organization is still stuck in traditional modes of thinking, this book can help you gain new perspectives and spark new ideas for propelling your organization forward."
—Tony Hsieh, CEO, Zappos.com
"Herein lie the secrets of competition in the New Economy. Pay attention—this is an opportunity to move to the front of the pack."
—David P. Norton, author, The Balanced Scorecard, and founder and director, Palladium Group, Inc.
"Every business leader needs this insightful and detailed look at the future of social media in business. There is nothing else like this anywhere."
—Brooks Fisher, vice president, Learning and Development, Intuit Inc.
"Social media is one of the most-widely discussed yet poorly understood concepts among business executives today. Social Media at Work serves as a fantastic primer, bringing to life through vivid stories from leading organizations the myriad ways in which social media adds tangible value."
—R.J. Heckman, CEO, PDI Ninth House
"Arthur Jue, Jackie Alcalde Marr, and Mary Ellen Kassotakis transform a murky mystery into practical tools we can all use. All readers will come away with ideas for using social media to improve their organization."
—Jack Zenger, CEO, Zenger Folkman, and coauthor, The Inspiring Leader
