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Social Mindscapes: An Invitation to Cognitive Sociology
 
 
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Social Mindscapes: An Invitation to Cognitive Sociology [Hardcover]

Eviatar Zerubavel (Author)
4.5 out of 5 stars  See all reviews (2 customer reviews)


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Book Description

January 15, 1998

Why do we eat sardines, but never goldfish; ducks, but never parrots? Why does adding cheese make a hamburger a "cheeseburger" whereas adding ketchup does not make it a "ketchupburger"? By the same token, how do we determine which things said at a meeting should be included in the minutes and which ought to be considered "off the record" and officially disregarded?

In this wide-ranging and provocative book, Eviatar Zerubavel argues that cognitive science cannot answer these questions, since it addresses cognition on only two levels: the individual and the universal. To fill the gap between the Romantic vision of the solitary thinker whose thoughts are the product of unique experience, and the cognitive-psychological view, which revolves around the search for the universal foundations of human cognition, Zerubavel charts an expansive social realm of mind--a domain that focuses on the conventional, normative aspects of the way we think.

With witty anecdote and revealing analogy, Zerubavel illuminates the social foundation of mental actions such as perceiving, attending, classifying, remembering, assigning meaning, and reckoning the time. What takes place inside our heads, he reminds us, is deeply affected by our social environments, which are typically groups that are larger than the individual yet considerably smaller than the human race. Thus, we develop a nonuniversal software for thinking as Americans or Chinese, lawyers or teachers, Catholics or Jews, Baby Boomers or Gen-Xers. Zerubavel explores the fascinating ways in which thought communities carve up and classify reality, assign meanings, and perceive things, "defamiliarizing" in the process many taken-for-granted assumptions.


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Editorial Reviews

Review

The author--a sociologist--proposes that sociology takes into account cognition and the ideas of cognitive science, only to return to the problem of knowledge from a sociological perspective and denounce cognitive science's emphasis on the individual thinker and the discovery of universal laws of cognitive functioning, at the expense of contextual and cultural factors. The book is very well written and will be of interest to psychologists who dislike individualistic accounts of intelligence and look for a more contextualised approach to cognition. (Infancia y Aprendizaje [Italy] )

Review

One can perceive a cognitive turn in much of sociology over the past decade, but its progress has been more halting than in other fields, in part because we have had no natural framework for thinking about the role of cognition in social relations. Social Mindscapes provides such a framework. Eviatar Zerubavel has given us the field-defining primer we have needed, an invitation to cognitive sociology written with sufficient sophistication that senior scholars will find it engaging and persuasive, yet with such grace and clarity that students will also understand and learn from it. (Paul DiMaggio, Princeton University )

Product Details

  • Hardcover: 176 pages
  • Publisher: Harvard University Press; 1St Edition edition (January 15, 1998)
  • Language: English
  • ISBN-10: 067481391X
  • ISBN-13: 978-0674813915
  • Product Dimensions: 8.4 x 5.8 x 0.9 inches
  • Shipping Weight: 11.4 ounces
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,423,504 in Books (See Top 100 in Books)

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19 of 21 people found the following review helpful:
5.0 out of 5 stars In the mind, all things and "no things" have their origin., March 31, 2004
In seven brief, but dense, chapters, Eviatar Zerubavel guides the reader through levels of "mental processes" that correspond to creating and maintaining the social, historical, and physical world in which we live. The processes are: perception, attention, classification, semiotic association, memory, and time reckoning.

Zerubavel asks questions and presents ideas that challenge our very notions about social order and the taken-for-granted acceptance of structures that have their origin in the mind. By beginning on a micro-social level and progressing through to the macro-social level, Zerubavel points out that the constructions of our everyday existence from cultural, religion, history, geography, and social interactions are characterized by lines of demarcation that are real only in our minds. Additionally, Zerubavel presents information that serves to assist the reader in understanding the basis for cognitive sociology as a viable discipline among the sciences and its potential contributions for the future understanding of human cognition.

Two chapters considered interesting by this writer are "The Sociology of the Mind" and "The Social Division of the World," chapters one and four respectively.

In chapter one, Zerubavel convincingly illustrates what cognitive sociology is and its conceivable ideas for understanding how we came to be that which we are: members of various thought communities. Recognizing that our minds serve as the fostering ground for not only how the/our world is constructed, but how it is maintained by adherence to certain social facts, he gives examples the reader may apply to their life to determine where they have fallen prey to thinking that their thoughts are "original."

Additionally, he draws our attention to the fact that there are "differences not only among individuals but also among different cultures, social groups, and historical periods." He refers to these groups as "thought communities." By showing that the lines of demarcation which we draw (race, city, state, country, etc.) have no basis in "reality," Zerubavel beckons us to look into not only how we think, but why we have come to think as we do, and if thinking along current lines is a hindrance to further social advancement. In this instance, he continues to illuminate the discipline of cognitive sociology and what it has to offer in our quest to further understand the mind; he also discuses our arrival as new members of the human family upon birth and the subsequent "cognitive socialization" we undergo as we are duly initiated into our respective thought communities.

In chapter four "The Social Division of the World," Zerubavel illustrates how, as members of thought communities, we "classify the world." He states, "Like focusing, and perceiving, classifying is a universal mental act that we perform as human beings" (53). In so stating, he goes on to discuss how we classify and how we learned to do so. To illustrate that all humans engage in this process, he discusses various cultures and their "norms" to support that this activity is "universal" to all humans. Yet in its universality, the process of classifying leaves open room for interpretation among members of the same community doing the classifying; which illustrates that although we engage in this activity, there are no hard and fast boundaries to which all members of a given society adhere, and that these lines change over time.

Given that the book has only seven chapters and a conclusion, finding "shortcomings" is a somewhat tough proposition; I truly enjoyed this work. However, upon reflection, chapters titled "Social Memories" and "Standard Time," chapters six and seven respectively, could have been longer and more inclusive.

For instance, in chapter six, he recalls a visit to Venice and how it seemed "quite familiar." Upon reading these lines, my mind went to what we call déjà vu. It would have been interesting to know his thoughts on the subject since many may not realize that their reading early in life, or viewing videotaped images of people, places and things may be a component to this oft cited phenomenon. In essence, is our "feeling that we have been here" before in some way a mere recollection of a tale told to us long ago and equally long ago forgotten? Or are there really events of this ilk? While such an elucidation may not explain all such phenomena, it could potentially remove from the realm of the "mystical" such explainable experiences.

Likewise, in chapter seven, titled "Standard Time," it would have been revealing to read his thoughts on what Christians hold to be the creation of the universe. In this instance, given that Christians hold that the world was created in six days and God rested on the seventh, which serve as the foundation of religious life among Christians, the ideas raised surrounding the solar and sidereal days, as well as the calendar's shifting days based upon powerful entities would have been fodder for an exciting thought exercise.

That being said, by not granting primacy to one single social phenomenon, be it race, religion, geographical considerations, etc. Zerubavel not only drives his point home that cognitive sociology a discipline with which to be reckoned, he also shows that all structures, both in the mind and society, despite some very real and sometimes hurtful or deadly manifestations, are just that . . .in our mind.

Note: the above is part of a work presented in a course in Cognitive Sociology.

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4 of 4 people found the following review helpful:
4.0 out of 5 stars Refreshing Tidbits, November 2, 2006
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Peter McCluskey (San Bruno, CA USA) - See all my reviews
(REAL NAME)   
This book is a refreshing and concise collection of interesting tidbits about cultural aspects of human minds. He points out many cultural quirks in our thinking that I suspect many people unconsciously assume are universal beliefs. Sometimes it's easy to see once you're provoked to think about it why we should consider something to be a cultural quirk (e.g. putting jam and jelly into two distinct categories rather than one). With others, such as whether the differences between male and female genitalia justify classifying the equivalent parts differently for each sex, I'm almost suspicious enough of his report that western culture had a different answer a couple of centuries ago than it does today to tempt me to check some of his copious references. And there are a few places where his cultural norms seem odd (e.g. his claim that daylight savings time seems natural).
With only 113 pages of actual text, it's a quick read that would be worth reading for the entertainment value alone, and has the added benefit of shaking up one's preconceptions.
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Why do we eat sardines yet never goldfish, ducks yet never parrots? Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
different thought communities, particular thought communities, cognitive individualism, cognitive universalism, mental lenses, mnemonic socialization, cognitive idiosyncrasies, cognitive commonality, cognitive pluralism, cognitive socialization, cognitive sociology, mental focusing, cognitive diversity, logically inevitable, cognitive traditions
Key Phrases - Capitalized Phrases (CAPs): (learn more)
The Social Gates of Consciousness, United States, North America, Gulf War
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