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Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business Hardcover – September 10, 2010

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Product Details

  • Hardcover: 256 pages
  • Publisher: Wiley; 1 edition (September 10, 2010)
  • Language: English
  • ISBN-10: 047059926X
  • ISBN-13: 978-0470599266
  • Product Dimensions: 8.7 x 5.9 x 0.8 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (46 customer reviews)
  • Amazon Best Sellers Rank: #1,555,024 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover


"Barry Libert is showing us all how to win by getting from me to we in our social world."
John Kosner, Senior Vice President and General Manager, ESPN Digital Media

"Social Nation is a must-read for business leaders striving to reset the rules of the game."
Dwayne H. Spradlin, President and Chief Executive Officer, InnoCentive, Inc.

"Barry Libert is a collaboration pioneer, not just as a thinker but as a practitioner who is curating some of the most significant communities in business. Read Social Nation for his wisdom about how today's companies can use social media for success."
Don Tapscott, author of fourteen books including (with Anthony Williams)MacroWikinomics: Rebooting Business and the World

Harness social media connectedness andmake your business personal. Join the social revolution at

The future of business is about building communities for customers, employees, and partners. Social Nation demonstrates just how important emotional and social connections are to attracting and keeping customers, motivating employees, and growing a more profitable, viable business. To build your own Social Nation, this book gives you a complete toolbox, including seven principles for creating a successful social strategy, as well as an assessment that helps you apply your skills and talents to today's networked world.

Pick up Social Nation and embrace this new revolution, its innovative technologies, and the fresh revenue sources that will transform your organization.

About the Author

BARRY LIBERT is the founder and CEO of Mzinga, a company that provides social software that manages two billion conversations a month for 15,000 communities on behalf of 300 well-known companies. He has coauthored four popular business books on information and social networks.

More About the Author

Barry Libert is a board member, social, mobile and big data technology investor, and strategic advisor to boards and their leaders seeking to create value using today's technologies. His portfolio companies (past and present) manage more than 15,000 corporate social networks (customer and employee), 350,000 experts, and 2 billion monthly interactions. He has also advised companies such as Microsoft, GE Healthcare, SunLife, Deloitte, ESPN and the US Army on how to use social and mobile technologies to drive growth and innovation.

Barry has authored five (5) books and more than a dozen (15) e-books on the value of digital technologies impact of organizations. He has co-authored more than 1100 articles that have appeared in the WSJ, Barrons, Businessweek, NYT, Institutional Investor, Financial Times and other leading periodicals. He has also been on CNBC, CNN and Bloomberg TV. He has spoken at over 400 events to more than 30,000 people.

He is graduate of Tufts (BA) and Columbia Universities (MBA). He is happily married with two grown sons he adores.

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Customer Reviews

Social Nation is a great book about the impact social media can have on business.
Mark Wallace
Culture is the Company's DNA Letting culture lead the way means allowing your core values to become integral to every piece of your social nation building process.
J. Navarre
Every CEO, and politician should read this book, not only in the US but also internatinally and simply put, just get started!
Rodrigo B. Mizuno

Most Helpful Customer Reviews

6 of 6 people found the following review helpful By Rocklobster on September 30, 2010
Format: Hardcover Verified Purchase
Starting with a real-life and enlightening exchange with is wife, Barry Libert begins to open our eyes to how we must take advantage of everything our new Social Nation has to offer. Libert seems to have written Social Nation so that we all can save the many good things about being in charge of a small company, of being an employee of a Fortune 500 company, of being a customer of the hardware store down the street.

Libert, has managed to write a business book which is truly for any adult, be they an employer, employee, or customer. The book has an excitement to it, due to how Mr. Libert has written at a pace which makes me and others feel that this is the time to fix some of the many things that were so great about American capitalism.

Today, if we did an impromptu interview out on the street, I would bet it would be hard to find customers who felt that the places they shopped actually even knew if they were a customer; and men and women who work in all sorts of buildings and industries would tell us that they have never had a real discussion with their manager or his manager together with other employees. Many would tell us that the "suggestion box," now seen only in movies before the 1970's, has been broken and out of service for the entire time they have worked at their job.

It is true that there have been "scares" about us losing how to really communicate with each other. Think of the television, then the cell phone, and ..... Libert spins no scare tactics in Social Nation. He has the facts. He cuts to the truth. For a number of decades businesses have cared more about assets and cash on hand, "than they did people and their relationships.
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4 of 4 people found the following review helpful By Donna Karlin on October 10, 2010
Format: Hardcover
Social Nation: The title is powerful, the contents even more so. It's not about the number of people you rack up in your social networking world, it's about the relationships you forge behind each person you connect with. Barry speaks of a nation. It is a nation, one that goes beyond borders and organizations. We have power with people. This is a heads up reality checker to remind us to pay attention to relationships and to people as they're the ones who will bring you prosperity, continuous learning, growth, and help you make possibilities into reality.

I interviewed Barry for my book 'Leaders: Their Stories, Their Words' (launching end 2010) because he is a human-based 'Level Five' leader, one who pays attention to the people he's connecting in the world of social media. He brings people and technology together to strengthen relationships, not replace the first with the latter. He reminds us about humanity, connection and global sustainability. Buy this book. Read it once, and read it a few more times until you 'get it'. Then spread the word. Talk with people not at them. This is important.
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2 of 2 people found the following review helpful By sirois on March 2, 2012
Format: Hardcover
Social Nation, by Barry Libert, purports to be a cutting-edge guide to a philosophy that, if not embraced, could be the tragic downfall of your corporation. The philosophy is that Social Media is a fast-growing space where your customers will express their needs, wants and complaints, with or without you. The author claims that businesses that build "Social Nations" and get in front of this trend have better customer (and employee) loyalty and higher profitability than those that don't or won't.

Unfortunately, this book has many problems. First and most glaring are the grammatical errors (lots of run-on sentences), typos, and typesetting errors in every chapter. On the very first page of the Preface, while the author is discussing realizations he had from his wife's job at Harvard, "faculty" is spelled "faciulty." It's hard to criticize Harvard for being a closed institution when you can't spell faculty right. In Chapter 1, there are almost as many run-on sentences as there are paragraphs. Perhaps in an attempt to compensate for this, there are also quite a few extraneous commas. This and the large, "easy-read" print made the book feel amateur at best. I would like to believe that the author is an expert in his field; unfortunately, Social Nation is a treatise that is also a marketing piece for his own marketing (social software) company; one which helps other companies build "social nations." The typos and formatting errors made it difficult for me to accept an "expert" opinion since a true professional / publisher would at least have better proofreading and editing. Just because social media can be informal - the English language isn't, and I expect much more from a hardcover book than I do a blog.
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1 of 1 people found the following review helpful By Mike M on October 14, 2010
Format: Hardcover
Someone has finally recognized the dire need for businesses to tap into the personal needs and skills of customers, employees, and other constituents to create a more connected, networked society. Indeed, Barry Libert, in Social Nation, brilliantly and clearly outlines the tremendous benefits of establishing an engaged, networked "Nation." In a technologically advanced age, businesses can no longer reach optimal profits by internally coming up with ideas and products. The future of business is upon us--where customers and other non-affiliated parties can contribute to company ideas, designs, and products. Libert truly displays the power of forming connected networks to enhance knowledge-flow and innovation. He clearly shows that humans have basic needs (belonging, recognition, and self-accomplishment) and that by fulfilling these needs through networks, companies and society at large can advance and achieve.

With the rise of Facebook and Twitter, we are all more connected and can more easily share information. Through Facebook, I am connected to over 900 people from all across the globe--my personal network has allowed me to unlock and discover new information that I never would have without this technology--I find out about new events, activities, movies, books, etc). What's more is that I have over 900 outlets and people who I can run ideas by, ask advice to, or otherwise get help from. Libert has entertainingly and intelligently articulated these powerful advantages of a networked world and has written a book that is a must read for any one interested in social media, social business, or just business in general.
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