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Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business Hardcover – September 10, 2010
From the Back Cover
"Barry Libert is showing us all how to win by getting from me to we in our social world."
—John Kosner, Senior Vice President and General Manager, ESPN Digital Media
"Social Nation is a must-read for business leaders striving to reset the rules of the game."
—Dwayne H. Spradlin, President and Chief Executive Officer, InnoCentive, Inc.
"Barry Libert is a collaboration pioneer, not just as a thinker but as a practitioner who is curating some of the most significant communities in business. Read Social Nation for his wisdom about how today's companies can use social media for success."
—Don Tapscott, author of fourteen books including (with Anthony Williams)MacroWikinomics: Rebooting Business and the World
Harness social media connectedness andmake your business personal. Join the social revolution at socialnationbook.com.
The future of business is about building communities for customers, employees, and partners. Social Nation demonstrates just how important emotional and social connections are to attracting and keeping customers, motivating employees, and growing a more profitable, viable business. To build your own Social Nation, this book gives you a complete toolbox, including seven principles for creating a successful social strategy, as well as an assessment that helps you apply your skills and talents to today's networked world.
Pick up Social Nation and embrace this new revolution, its innovative technologies, and the fresh revenue sources that will transform your organization.
About the Author
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Top Customer Reviews
Libert, has managed to write a business book which is truly for any adult, be they an employer, employee, or customer. The book has an excitement to it, due to how Mr. Libert has written at a pace which makes me and others feel that this is the time to fix some of the many things that were so great about American capitalism.
Today, if we did an impromptu interview out on the street, I would bet it would be hard to find customers who felt that the places they shopped actually even knew if they were a customer; and men and women who work in all sorts of buildings and industries would tell us that they have never had a real discussion with their manager or his manager together with other employees. Many would tell us that the "suggestion box," now seen only in movies before the 1970's, has been broken and out of service for the entire time they have worked at their job.
It is true that there have been "scares" about us losing how to really communicate with each other. Think of the television, then the cell phone, and ..... Libert spins no scare tactics in Social Nation. He has the facts. He cuts to the truth. For a number of decades businesses have cared more about assets and cash on hand, "than they did people and their relationships.Read more ›
I interviewed Barry for my book 'Leaders: Their Stories, Their Words' (launching end 2010) because he is a human-based 'Level Five' leader, one who pays attention to the people he's connecting in the world of social media. He brings people and technology together to strengthen relationships, not replace the first with the latter. He reminds us about humanity, connection and global sustainability. Buy this book. Read it once, and read it a few more times until you 'get it'. Then spread the word. Talk with people not at them. This is important.
Unfortunately, this book has many problems. First and most glaring are the grammatical errors (lots of run-on sentences), typos, and typesetting errors in every chapter. On the very first page of the Preface, while the author is discussing realizations he had from his wife's job at Harvard, "faculty" is spelled "faciulty." It's hard to criticize Harvard for being a closed institution when you can't spell faculty right. In Chapter 1, there are almost as many run-on sentences as there are paragraphs. Perhaps in an attempt to compensate for this, there are also quite a few extraneous commas. This and the large, "easy-read" print made the book feel amateur at best. I would like to believe that the author is an expert in his field; unfortunately, Social Nation is a treatise that is also a marketing piece for his own marketing (social software) company; one which helps other companies build "social nations." The typos and formatting errors made it difficult for me to accept an "expert" opinion since a true professional / publisher would at least have better proofreading and editing. Just because social media can be informal - the English language isn't, and I expect much more from a hardcover book than I do a blog.Read more ›
It's time to trade the "casting-your-giant-net-hoping-something-will-swim-in-to-it" only approach to social media for an eco-system that nurtures, serves and replenishes. Sound sort of fishy? It isn't. And, Social Nation will give you plenty of reasons to do so, then walks you through some best practices.
Libert is the founder and CEO of Mzinga, a company that provides social software that manages two billion conversations a month for 15,000 communities on behalf of 300 well-known companies. He is a cutting edge thinker and doer that credits his success to the communities that he's been so successful in building.
Top Take Aways:
* Libert provides a lot of white space for you to move around in. He acknowledges that change is not easy, and that "building social leadership skills" is a journey. He suggests that the more you practice community, the easier it becomes and the more rewards it delivers. There's even a companion "test" you can complete online to assess your Social Quotient.
* He defines four driving forces in the shift toward a more social business world and explains them in detail:
* Today's changing workforce
* Open business models
* Emerging technologies
* Social monitoring and measuring tools.
* He confirms that Community minded companies are creating extra-ordinary value, revealing findings from a study by Wetpaint and Altimeter Group, "The World's Most Valuable Brands. Who's Most Engaged?Read more ›
Most Recent Customer Reviews
Below is an excerpt from a three page review I completed for a social media class.....
As a novice to the realm of Social Media, and what tools are required to achieve a... Read more
Social media is about relationships, not accounts. In Social Nation, Libert reminds people of the purpose of these social tools and how to integrate them into the big picture of... Read morePublished on May 30, 2011 by Tina
While some commentators and practitioners of the old economy are wondering where everything went wrong and, more importantly, where their customers have gone, the companies who... Read morePublished on March 6, 2011 by william Jenkins
When I first received Barry Libert's "Social Nation," I quickly assumed it was another book about social media and how to use the big four social platforms (Twitter, Facebook,... Read morePublished on March 1, 2011 by R. Barton
This was a very informative and useful book. It outlines what our new "social nation" looks like and tells us how the democratization of messaging has been brought about by social... Read morePublished on February 20, 2011 by MikeF.
Recently I received a copy of a book entitled Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business. Read morePublished on February 17, 2011 by Webmatters
If you are new or and established social networker you will find excellent
nuggets of information. Read more
Social Media Marketing is today's de rigueur marketing tactic. Unlike digital advertising, which took years to be integrated into marketer's advertising budgets, social media... Read morePublished on February 13, 2011 by David Allen Ibsen
Barry did an excellent job of really showing how business has truly evolved especially with the emerges of a new social nation that is unlike any generation before. Read morePublished on February 6, 2011 by twhite