From the Back Cover
Praise for SOCIAL NATION
"Barry Libert is showing us all how to win by getting from me to we in our social world."
—John Kosner, Senior Vice President and General Manager, ESPN Digital Media
"Social Nation is a must-read for business leaders striving to reset the rules of the game."
—Dwayne H. Spradlin, President and Chief Executive Officer, InnoCentive, Inc.
"Barry Libert is a collaboration pioneer, not just as a thinker but as a practitioner who is curating some of the most significant communities in business. Read Social Nation for his wisdom about how today's companies can use social media for success."
—Don Tapscott, author of fourteen books including (with Anthony Williams)MacroWikinomics: Rebooting Business and the World
Harness social media connectedness andmake your business personal. Join the social revolution at socialnationbook.com.
The future of business is about building communities for customers, employees, and partners. Social Nation demonstrates just how important emotional and social connections are to attracting and keeping customers, motivating employees, and growing a more profitable, viable business. To build your own Social Nation, this book gives you a complete toolbox, including seven principles for creating a successful social strategy, as well as an assessment that helps you apply your skills and talents to today's networked world.
Pick up Social Nation and embrace this new revolution, its innovative technologies, and the fresh revenue sources that will transform your organization.
About the Author
is the founder and CEO of Mzinga, a company that provides social software that manages two billion conversations a month for 15,000 communities on behalf of 300 well-known companies. He has coauthored four popular business books on information and social networks.