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THE LAST THING ALIYA S. KING EXPECTED TO FIND IN HER inbox back in May was a Craigslist posting asking for a social media Web strategist for ICED Media, an online marketing and research company based in New York City. Her interest peaked as she thought to herself, "This is what I do all day, every day. I update a blog (aliyasking.com), I'm on Facebook, [and] I'm on Twitter." But the full-time freelance writer had some reservations because the job requirements focused on marketing. Still, King felt her skills were a match. She applied and was offered the position immediately following an interview with the company.
