Digital List Price: $29.99
Kindle Price: $15.46

Save $14.53 (48%)

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

Flip to back Flip to front
Audible Narration Playing... Paused   You are listening to a sample of the Audible narration for this Kindle book.
Learn more

Social Networking for Business (Bonus Content Edition): Choosing the Right Tools and Resources to Fit Your Needs Kindle Edition

3.7 out of 5 stars 51 customer reviews

New from Used from
"Please retry"

Length: 192 pages Word Wise: Enabled Enhanced Typesetting: Enabled

"The Industries of the Future"
Innovation expert Alec Ross explains what’s next for the world. Learn more.

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.

Editorial Reviews

From the Back Cover

The First Best-Practice Guide to Executing Any Type of Social Computing Project


Organizations today aren’t just participating in social networking, collaborative computing, and online communities--they are depending on those communities to play crucially important roles in their business. But these collaborative environments don’t just manage themselves: To succeed, they must be guided and nurtured carefully, actively, and intelligently.


In Social Networking for Business, Rawn Shah brings together patterns and best practices drawn from his extensive experience managing worldwide online communities at IBM and participating in social networking on the Internet. Drawing on multiple real-world examples, Shah identifies key success factors associated with launching social networking projects to meet business objectives and guides you through managing the crucial “micro-challenges” you’ll face in keeping them vibrant.


•   From mega-trends to micro-issues

    Mastering both high-level strategy and day-to-day, ground-level management


•   Defining the social experience you want to provide to your community

    Clarifying how members can join together and collaborate on collective tasks


•   Focusing on the crucial human factors

    Building a culture of engagement in deeper collaborative relationships


•   Promoting effective leadership and governance

    Setting ground rules that work appropriately for the situation, without “oppression”


•   Building the skills to manage and measure your collaborative project

    Discovering the skills necessary to effectively lead computing projects

About the Author

Rawn Shah is best practices lead in the Social Software Enablement team in IBM Software Group, helping to bring the worldwide population of more than 350,000 IBMers closer together and to improve their productivity through social software. His job involves investigating the wide range of social computing technologies, collecting best practices, measuring the usage and behavior of social software as it impacts productivity, and advising on implementation, governance, and operations.


In his prior job as community program manager for IBM developerWorks, he led a team of operations and development staff covering the worldwide network of thousands of communities, blogs, wikis, and social computing environments supported by IBM. He also led the creation of the developerWorks spaces software tool, a multitenant system to allow individuals and teams to bring many social tools together into their own focused social environments.


An avid software gamer, he has been involved in the online gaming world since 1990, both as a player, a guild leader, and hosting massively multiplayer games. He has witnessed how these social environments have grown from underground curiosities to the billion-dollar businesses of today, with the nature of social grouping and collaboration evolving hand in hand with every new offering.


He has previously served as network administrator, systems programmer, Web project manager, entrepreneur, author, technology writer, and editor in different business environments: as a sole proprietor, in a small startup, and in a Fortune 50 company. He has contributed to six other books, the most recent being the category-leading Service Oriented Architecture Compass, which since has been translated into four languages. His nearly 300 article contributions to technical periodicals such as JavaWorld, LinuxWorld,, SunWorld, Advanced Systems, and Windows NT World Japan, covered a wide range of topics from software development to network environments to consumer electronics.


Product Details

  • File Size: 2208 KB
  • Print Length: 192 pages
  • Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
  • Publisher: FT Press; 1 edition (January 12, 2010)
  • Publication Date: January 13, 2010
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #1,765,584 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images or tell us about a lower price?

More About the Author

Rawn Shah is an expert in collaboration and social computing methodologies within organizations and on the Web. He is a business transformation consultant in the Social Software Adoption team in IBM where his primary responsibilities involve measuring and determining the business value of collaboration technologies.

He currently writes the "Connected Business" blog at as well as a technically-oriented blog on social computing on IBM MydeveloperWorks

He is the author of seven books, his latest being "Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs" (Wharton School Publishing, 2010)

In 1990s and early 2000s He was also a freelance columnist and editor for technical journals such as JavaWorld, LinuxWorld, Windows NT World Japan, IBM developerWorks Web Services zone.

In his spare time he is a third-degree black belt and teaches Japanese swordfighting to middle and high-school students in Tucson.

He can be reached at The contents of this blog are his own ideas and opinions and not that of his employer IBM.

Customer Reviews

Top Customer Reviews

Format: Hardcover Vine Customer Review of Free Product ( What's this? )
Rawn Shah's book, Social Networks for Business, is a top down technical view on implementing social media. He provides a view of social networking that will appeal to IT professionals as it is based on a premise that social networking is a technology that should be structured and controlled at the center like other technologies. While this is possible, the advice Shah offers is based on the fundamentals that if you build it right, manage it right, then they will come.

That logic is simple but it assumes that business professionals are users of the technology rather than creators of the solutions that operate on a social network. That last piece is important as those following the advice in this book bear a high probability of simply recreating existing low value low activity intranet portals and knowledge bases in new social networking clothing.

A warning that this is a rather lengthy review in order to explain why I see the book as technically correct but not enough to address the issues fully. Shah is not wrong, its rather he is narrow in the ability to his advice to work beyond his experience and he is looking at the issue with an established techno-management lens that does not capture the potential of these new technologies. Perhaps no book can capture it all, in which case this becomes part of a social media library and body of study.

That has been my observation at more than two dozen companies I have met all of whom have the same question "We, meaning IT, have built a social network with all the bells and whistles but no one wants to use it." The reason behind the low use is in the question itself. Social networks are not built and provided by one party for others to use.
Read more ›
Comment 10 of 11 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover Vine Customer Review of Free Product ( What's this? )
Have you ever read a textbook that was almost impossible to follow? That's what it's like trying to read "Social Networking For Business." The information may very well be excellent. I wouldn't know; I couldn't stay awake long enough to find out.

I picked a sentence at random so you can see what I mean: "However, you can still fit this aggregate behavioral information into the context of a given framework by separating commitment into distinct threshhold levels and watching for markers of certain types of actions that fit profiles of behavior for each level."

Just a few minutes of reading this kind of thing will put you right to sleep.

I recommend the authors read Rudolf Flesch's book, "How to Write, Speak, & Think More Effectively," apply the principles of readability, and try again.
Comment 3 of 3 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover Vine Customer Review of Free Product ( What's this? )
I am interested in social networking, and its possibilities in business. My friends and I spend a lot of time on Facebook, Twitter, and other sites, so it makes sense to use all of this to the benefit my businesses. My first "business" is working for a private school that is always looking for ways to increase enrollment and obtain funding. My second business is a small communications company that operates various informational websites. I was hoping to find a book that offered practical, easy-to-understand, and proven ways for businesses to use social networking. Unfortunately, I found this book to be very academic, technical, and not very user-friendly. While I am used to reading academic literature, I didn't intend to buy a book that reads like a dissertation on social networking.

First, let me highlight some of the positives. This book is very thorough, and is filled with tables full of information about various types of social networking, and ways a business can use the Internet. Shah provides detailed information on the benefits of using social networking to address common business problems (e.g. group-think, lack of real collaboration, etc). This book makes a strong case for using social networking to facilitate better communication among employees, encourage "out-of-the-box" thinking, and involve customers and partners in decision making and project development. Using social networking in this fashion saves the company money, and contributes to a company's creative capital. I also found his real-world examples helpful. Thus, there are many good points and ideas contained within this book.

Now, let me express the things I didn't like. The treatment of the topic is so thorough and academic that he lost my interest. For someone in my situation, this book was overkill.
Read more ›
Comment 2 of 2 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover Vine Customer Review of Free Product ( What's this? )
I feel it was a mistake for Amazon to send me this book to review - I'm a novice in social networking, and so I was looking more for an introduction to the subject.

This book by Rawn Shah (IBM) is a fairly technical manual on how to choose, implement, manage, and structure the various social networks in your IT infrastructure. It is not about branding, marketing, or the content of the message - there are already a ton of books on those subjects, and this book focuses more on technical implementation.

I believe this book is receiving some fairly harsh reviews from people like myself, for whom it looks like a textbook. Having said that, I hope I steer you away from this book if you're more like me (a "Dummies Guide" kind of guy on this subject), and if you're an IT professional please don't be too discouraged by the negative reviews.
Comment 1 of 1 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews


There are no discussions about this product yet.
Be the first to discuss this product with the community.
Start a new discussion
First post:
Prompts for sign-in