The First Best-Practice Guide to Executing Any Type of Social Computing Project
Organizations today aren’t just participating in social networking, collaborative computing, and online communities--they are depending on those communities to play crucially important roles in their business. But these collaborative environments don’t just manage themselves: To succeed, they must be guided and nurtured carefully, actively, and intelligently.
In Social Networking for Business, Rawn Shah brings together patterns and best practices drawn from his extensive experience managing worldwide online communities at IBM and participating in social networking on the Internet. Drawing on multiple real-world examples, Shah identifies key success factors associated with launching social networking projects to meet business objectives and guides you through managing the crucial “micro-challenges” you’ll face in keeping them vibrant.
• From mega-trends to micro-issues
Mastering both high-level strategy and day-to-day, ground-level management
• Defining the social experience you want to provide to your community
Clarifying how members can join together and collaborate on collective tasks
• Focusing on the crucial human factors
Building a culture of engagement in deeper collaborative relationships
• Promoting effective leadership and governance
Setting ground rules that work appropriately for the situation, without “oppression”
• Building the skills to manage and measure your collaborative project
Discovering the skills necessary to effectively lead computing projects
Rawn Shah is best practices lead in the Social Software Enablement team in IBM Software Group, helping to bring the worldwide population of more than 350,000 IBMers closer together and to improve their productivity through social software. His job involves investigating the wide range of social computing technologies, collecting best practices, measuring the usage and behavior of social software as it impacts productivity, and advising on implementation, governance, and operations.
In his prior job as community program manager for IBM developerWorks, he led a team of operations and development staff covering the worldwide network of thousands of communities, blogs, wikis, and social computing environments supported by IBM. He also led the creation of the developerWorks spaces software tool, a multitenant system to allow individuals and teams to bring many social tools together into their own focused social environments.
An avid software gamer, he has been involved in the online gaming world since 1990, both as a player, a guild leader, and hosting massively multiplayer games. He has witnessed how these social environments have grown from underground curiosities to the billion-dollar businesses of today, with the nature of social grouping and collaboration evolving hand in hand with every new offering.
He has previously served as network administrator, systems programmer, Web project manager, entrepreneur, author, technology writer, and editor in different business environments: as a sole proprietor, in a small startup, and in a Fortune 50 company. He has contributed to six other books, the most recent being the category-leading Service Oriented Architecture Compass, which since has been translated into four languages. His nearly 300 article contributions to technical periodicals such as JavaWorld, LinuxWorld, CNN.com, SunWorld, Advanced Systems, and Windows NT World Japan, covered a wide range of topics from software development to network environments to consumer electronics.
Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs is a bit too thorough for the average reader. Read morePublished 18 months ago by J. Nusz
Social Networking for Business is very specific, aimed at a subset of businesses with an online presence that has avenues for community participation. Read morePublished on October 15, 2012 by Jill Florio
There is a line between being factual and being dry. I don't expect a rah rah book aimed at a B2B audiance, but darn. This book is dry. Read morePublished on May 25, 2012 by ShawnaLanne
When you or your company begin exploring what your options our for social networking (or want to fine tune your strategy), choosing a book that discusses the tools to do so would... Read morePublished on May 4, 2012 by midnight821
I feel it was a mistake for Amazon to send me this book to review - I'm a novice in social networking, and so I was looking more for an introduction to the subject. Read morePublished on May 25, 2011 by Mad Max
I had a casual interest in social networking, this book provided me with the opportunity to dive into the world of social networking. Read morePublished on May 19, 2011 by V. Ghazarian
Although most organizations use email and web access, corporate users are looking for better ways to organize their enterprise data, manage their business relationships,... Read morePublished on March 31, 2011 by John Gibbs
Rawn's newest book exposes not just the existence of a variety of social experience models, but the direct connection to *business value* surrounded with examples and frameworks to... Read morePublished on February 1, 2011 by Dan Keldsen
When you ask most folks what Social Media is they'll say Facebook or Twitter.... Ask them how to use it for business purposes and more than likely you'll get a blank stare. Read morePublished on January 12, 2011 by Damian P. Gadal