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Social Networking for Career Success: Using Online Tools to Create a Personal Brand Paperback – May 16, 2011

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Editorial Reviews

Review

"Social media can absolutely help you get hired ― and this book has all the answers on how to make it happen." ― Tory Johnson, CEO, Women For Hire

From the Inside Flap

"Social media can absolutely help you get hired -- and this book has all the answers on how to make it happen."
--Tory Johnson, CEO, Women For Hire

"This is a "must read" for anyone committed to professional success in the new era."
--Martin Yate CPC, New York Times bestseller and author of Knock 'em Dead Secrets & Strategies


"Social Networking for Career Success is a great beginner's cookbook for understanding and using social media to enhance your professional life. If you don't know where to start in the cyber-networking kitchen, read this book."
--Eve Tahmincioglu, Author, From the Sandbox to the Corner Office and MSNBC.com Career Columnist

"Miriam Salpeter has truly composed a masterpiece in social media and personal branding, combining the power of her own vast expertise and that of the industry's top-rated thought leaders into one of the most comprehensive online career guides I have ever read. Every page contains actionable, credible and relevant advice that you can follow immediately to both start advancing your brand and your career."
--Chris Perry, Founder of CareerRocketeer.com

"Mastering social media is imperative for today's job seekers. Miriam's book is the perfect toolkit to ensure that you are maximizing your online brand and putting your best foot forward in a digital world."
--Chris Russell, CEO, AllCountyJobs.com

"Social Networking isn't a task we should dread doing, it's a skill we should want to develop. Every job is temporary and we are businesses--of-one. So, developing a personal brand that allows us to promote our professional strengths on a larger scale could be the one thing that keeps us employed--both now and in the future. Miriam Salpeter's new book is the ideal guide to help you learn to leverage social networking for your career. The resource list alone is worth the price!"
--J.T. O'Donnell, CEO of CareerHMO.com and founder of CAREEREALISM.com

If you are looking for a great resource for online tools and your career, you've found it!

--Jason Alba, CEO of job search organizer JibberJobber.com and author of I'm on LinkedIn--Now What???

"Social networking to land a job is nothing new, but Miriam's book offers plenty of advice I've never even thought of before--and I write about this on a daily basis! Social Networking for Career Success is broken into easily digestible chunks of information that will benefit everyone from college students to experienced professionals. It's a whole new world of job hunting out there!"
--Heather R. Huhman, Founder & President, comerecommended.com

"Miriam has assembled the ultimate go-to-guide for the modern job seeker. The advice is clear and concise, the tools easy to understand and the value undeniable. You need to read this book."
--Mark Stelzner, Founder of JobAngels

"This is a crucial book for anybody--regardless of age, education level, industry, or function--to gain a career edge and succeed in a world where social media has become as essential as the printed resume used to be. Social Networking for Career Success shows you how to gain access to the best opportunities, before they are posted to the general public, and is a resource that you will refer to again and again."
--Andrew Neitlich, co-Author, Guerrilla Marketing for a Bulletproof Career

"Miriam Salpeter is a true leader in the social networking world and in her book, "Social Networking for Career Success," she shares her expert advice for social media users of all levels and career goals. This book should be on the shelf or e-reader of anyone who is serious about career success in today's hyper-connected world. Highly recommended."
--Lindsey Pollak, author of Getting from College to Career: 90 Things to Do Before You Join the Real World

"Pure gold! It contains something for everyone, at any level. Consider it a must-read for anyone who wants to understand social media! Social Networking for Career Success oozes credibility with real life examples and success stories and the simple to understand, actionable steps, make it too easy NOT to do!"
--Hannah Morgan, CareerSherpa.net

"Miriam Salpeter is effervescent; she is action behind her words. Her reputation as a global careerist with profound, yet easy-to-relate-to social networking advice entices job seekers, careerists and entrepreneurs to her virtual doors to learn the social media dance. Her new book, Social Networking for Career Success exudes her charm and energy while piling up stacks of virtual career networking resources in a compact, easily digestible format."
--Jacqui Barrett-Poindexter, Master Resume Writer, Chief Career Writer and Partner of CareerTrend.net, Cofounder of the Career Collective

"Social Networking for Career Success is the most comprehensive resource I've seen on using all aspects of social networking in job search and career advancement. This reader-friendly guide is destined to become a bible for savvy careerists who want to integrate the most effective social tools to get ahead."
--Katharine Hansen, associate publisher/creative director, Quintessential Careers (quintcareers.com)

"If you've applied for a job online and don't know what to do next, this book is the answer. It is clear, concise and filled with actionable information sure to supercharge your job search or entrepreneurial endeavor. I defy you to do all that is written herein and not get a job or boost the branding of your enterprise."
--Jim Stroud, JimStroud.com

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Product Details

  • Paperback: 368 pages
  • Publisher: LearningExpress (May 16, 2011)
  • Language: English
  • ISBN-10: 1576857824
  • ISBN-13: 978-1576857823
  • Product Dimensions: 6.2 x 0.8 x 9.1 inches
  • Shipping Weight: 1.7 pounds
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (57 customer reviews)
  • Amazon Best Sellers Rank: #436,890 in Books (See Top 100 in Books)

More About the Author

Miriam Salpeter is owner and founder of Keppie Careers, a coaching and consulting firm helping job seekers and entrepreneurs leverage social media and other tools to achieve their goals. Miriam has been an invited guest on CNN several times and major media outlets, including The New York Times, The Wall Street Journal, and others have quoted her advice. Miriam authors her own blog (http://www.keppiecareers.com) and regularly writes for U.S. News & World Report's "On Careers" column and for AOLJobs.com.

CNN named Miriam a "top 10 job tweeter you should be following," Forbes listed her site as a top career resource, Monster.com included her in "The Monster 11 for 2011: Career Experts Who Can Help Your Job Search," and respected online resource, Quintessential Careers, called her a "Top 15 Career Mastermind."

In addition to coaching job seekers and small business owners, Miriam is an in-demand writer and speaker regarding job search and social media, and she transforms resumes and creates online social media profiles for clients.

A vice president for a Wall Street firm prior to earning a master's degree from Columbia University, Miriam headed the Career Action Center at the Rollins School of Public Health of Emory University before launching her own business.

Miriam lives in Atlanta. She invites you to connect with her on Twitter @Keppie_Careers and to touch base via her blog.

Customer Reviews

Most Helpful Customer Reviews

6 of 7 people found the following review helpful By Career Sherpa on June 21, 2011
Format: Paperback Verified Purchase
Congratulations to Miriam Salpeter for putting together these wonderful resources! I keep it on my desk as a reference guide! Salpeter has compiled the most current information on LinkedIn, blogging, Twitter, Facebook, social bookmarks and more! She makes it easy to understand how to get started and how to use these tools for job seekers, career activists, and businesses too!

What adds to the value of the book are the expert contributors! These first-hand users share their advice and recommendations on how to get the most out of each of the social networking platforms.

If you read one book this year to develop yourself and learn how to manage your career, this would be the one I would recommend!
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3 of 3 people found the following review helpful By Brett Vanderwater on May 22, 2011
Format: Paperback Verified Purchase
This a great book to gain an understanding of the playing field in today's marketplace. With real life examples, Miriam Salpeter touches professionals at all levels in social networking. Whether you are early in your career or a seasoned veteran I recommend this as a must read to bring your digital footprint to the next level.
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2 of 2 people found the following review helpful By DavinGreen on October 19, 2011
Format: Paperback
I'm usually very skeptical of resources like this. However, when someone ask me for a recommendation for understanding personal marketing online, this is what I point to. I'm a marketing expert, and I found insights in Social Marketing for Career Success that made me jealous of Miriam's ability to simplify the maddening.

There is no other book on this subject of greater value, hands down.
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1 of 1 people found the following review helpful By JBL on October 29, 2011
Format: Paperback
When I read this book, I intended to help my husband update his LinkedIn profile for his job search, but I found that the book offered many suggestions that I could use to promote my freelance work.

This book covers all the concepts, sites and tools associated with social media. From Facebook to Twitter and LinkedIn, the book shows how -- and why -- to use the most popular social media sites for career advancement. But it goes much further than the top three sites. The book points readers to social media networks that are helpful to specific industries, and it covers the forms of social media that require more investment, including a personal branding site, blog or even a YouTube channel.

You needn't be a computer geek to get a lot out of "Social Networking for Career Success." The book lists many tools that are easy (and many are free) for job seekers and business owners to use. Whether you are looking for a lists of "What to Do" and "What Not to Do," recommended resources, or success stories that make great examples, you'll find this book helpful during a job search or for career advancement/business promotion.
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3 of 4 people found the following review helpful By Jacqui Barrett-Poindexter (Value Into Words) on April 21, 2011
Format: Paperback Verified Purchase
Miriam Salpeter is effervescent; she is action behind her words. Her reputation as a global careerist with profound, yet easy-to-relate-to social networking advice entices job seekers, careerists and entrepreneurs to her virtual doors to learn the social media dance. Her new book, Social Networking for Career Success exudes her charm and energy while piling up stacks of virtual career networking resources in a compact, easily digestible format.

Jacqui Barrett-Poindexter, Master Resume Writer
Chief Career Writer and Partner of CareerTrend.net
Cofounder of the Career Collective
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Format: Kindle Edition
Learn How to Use Social Networking to Your Advantage

When it comes to the complex world of Social Networking, I always recommend this book "Social Networking for Career Success" by Miriam Salpeter and Social Networking: Be Social Even Virtually (Business Collection) by Stephen Williams. The social networking industry has been booming for the past decade or so. I remember I started using networking via Myspace a few years ago when it was still popular. Back then it was a great way to stay in touch with your friend's and families. But now many businesses are using it to get their products or business well known to the public. After Myspace, there are even bigger and popular social networking sites like YouTube, Facebook, and Twitter.

The reason why I recommend these two books is because they are loaded with information from different point of views. It's always best to learn from many different people because everyone has a variety of ways of doing things. Social networking is very complex and will look extremely confusing at first. Stephen Williams and Miriam Salpeter will make your life much easier.

Both books cover several different social media platforms like Facebook and Twitter to name a few. All the information is presented in an organized and detailed manner. You definitely don't need to know a lot about social media to truly understand this book. I love the encouraging and engaging tone that is very comforting to continue reading.

So if you are currently running an online business or if you are planning to do so in the future then you must consider using social networking to your advantage.
Read more ›
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Format: Paperback
Miriam Salpeter has written a wonderfully clear, concise tome on getting ahead in the job search market using the Internet and social networking. I've known her as an online career coach for some time now, and I'm thrilled to see that she's put down her no-nonsense, easy-to-grasp philosophy into a simple paperback guide.

Unlike other coaches who write books, Salpeter's tone in instructive and friendly and never patronizing. It covers the basic tools of social networking, Twitter and Facebook, and explains how each one works, and how to leverage each for maximum results. Many social media guides are out there telling you to "just jump in and try it" but Salpeter's expertise lets you understand the functioning principles behind the tools and use each one to further your purpose, along with highlighting the pros and cons of each one.

The books expands on lesser known social networks that help you provide more content online to boost your visibility. Each section is clearly laid out and you can navigate the chapters easily, building on the lessons already covered.

If you are job searching, you need to be online. And if you're going to get online for your job search, you need to read this book.

UPDATE 6/10/2013:

In the past few years I've been part of a mentoring program, and I recommend this book to all the people I work with. So many of them have thanked me for sharing my copy, and most of them have gone out and bought their own copies. While some of the details of site functions have changed (since sites like Facebook and LinkedIn are forever changing), the concepts of how to present yourself are still rock solid. There are plenty of takeaways here in terms of presenting yourself offline as well as online.
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