Social Networking for Career Success: Using Online Tools to Create a Personal Brand [Paperback]

Miriam Salpeter (Author)

Book Description

Publication Date: May 16, 2011

Social media is a powerful, mandatory tool for the job world, and career expert Miriam Salpeter illustrates its fullest potential with this one-stop resource. Learn how to create and promote an online brand and make yourself indispensable in your field.

Social Networking for Career Success offers:

Information on how you can create an effective, compelling online presence; advice from successful professionals on how social networking can propel your career; the ins and outs of social networking sites (LinkedIn, Twitter, Facebook, Quora, and many more), from the basics to the advanced features; tips for creating and maintaining a blog that will establish you as an expert in your field; and much more.

Editorial Reviews

Review

"Social media can absolutely help you get hired — and this book has all the answers on how to make it happen." — Tory Johnson, CEO, Women For Hire

From the Inside Flap

"Social media can absolutely help you get hired -- and this book has all the answers on how to make it happen."
--Tory Johnson, CEO, Women For Hire

"This is a "must read" for anyone committed to professional success in the new era."
--Martin Yate CPC, New York Times bestseller and author of Knock 'em Dead Secrets & Strategies


"Social Networking for Career Success is a great beginner's cookbook for understanding and using social media to enhance your professional life. If you don't know where to start in the cyber-networking kitchen, read this book."
--Eve Tahmincioglu, Author, From the Sandbox to the Corner Office and MSNBC.com Career Columnist

"Miriam Salpeter has truly composed a masterpiece in social media and personal branding, combining the power of her own vast expertise and that of the industry's top-rated thought leaders into one of the most comprehensive online career guides I have ever read. Every page contains actionable, credible and relevant advice that you can follow immediately to both start advancing your brand and your career."
--Chris Perry, Founder of CareerRocketeer.com

"Mastering social media is imperative for today's job seekers. Miriam's book is the perfect toolkit to ensure that you are maximizing your online brand and putting your best foot forward in a digital world."
--Chris Russell, CEO, AllCountyJobs.com

"Social Networking isn't a task we should dread doing, it's a skill we should want to develop. Every job is temporary and we are businesses--of-one. So, developing a personal brand that allows us to promote our professional strengths on a larger scale could be the one thing that keeps us employed--both now and in the future. Miriam Salpeter's new book is the ideal guide to help you learn to leverage social networking for your career. The resource list alone is worth the price!"
--J.T. O'Donnell, CEO of CareerHMO.com and founder of CAREEREALISM.com

If you are looking for a great resource for online tools and your career, you've found it!
--Jason Alba, CEO of job search organizer JibberJobber.com and author of I'm on LinkedIn--Now What???

"Social networking to land a job is nothing new, but Miriam's book offers plenty of advice I've never even thought of before--and I write about this on a daily basis! Social Networking for Career Success is broken into easily digestible chunks of information that will benefit everyone from college students to experienced professionals. It's a whole new world of job hunting out there!"
--Heather R. Huhman, Founder & President, comerecommended.com

"Miriam has assembled the ultimate go-to-guide for the modern job seeker. The advice is clear and concise, the tools easy to understand and the value undeniable. You need to read this book."
--Mark Stelzner, Founder of JobAngels

"This is a crucial book for anybody--regardless of age, education level, industry, or function--to gain a career edge and succeed in a world where social media has become as essential as the printed resume used to be. Social Networking for Career Success shows you how to gain access to the best opportunities, before they are posted to the general public, and is a resource that you will refer to again and again."
--Andrew Neitlich, co-Author, Guerrilla Marketing for a Bulletproof Career

"Miriam Salpeter is a true leader in the social networking world and in her book, "Social Networking for Career Success," she shares her expert advice for social media users of all levels and career goals. This book should be on the shelf or e-reader of anyone who is serious about career success in today's hyper-connected world. Highly recommended."
--Lindsey Pollak, author of Getting from College to Career: 90 Things to Do Before You Join the Real World

"Pure gold! It contains something for everyone, at any level. Consider it a must-read for anyone who wants to understand social media! Social Networking for Career Success oozes credibility with real life examples and success stories and the simple to understand, actionable steps, make it too easy NOT to do!"
--Hannah Morgan, CareerSherpa.net

"Miriam Salpeter is effervescent; she is action behind her words. Her reputation as a global careerist with profound, yet easy-to-relate-to social networking advice entices job seekers, careerists and entrepreneurs to her virtual doors to learn the social media dance. Her new book, Social Networking for Career Success exudes her charm and energy while piling up stacks of virtual career networking resources in a compact, easily digestible format."
--Jacqui Barrett-Poindexter, Master Resume Writer, Chief Career Writer and Partner of CareerTrend.net, Cofounder of the Career Collective

"Social Networking for Career Success is the most comprehensive resource I've seen on using all aspects of social networking in job search and career advancement. This reader-friendly guide is destined to become a bible for savvy careerists who want to integrate the most effective social tools to get ahead."
--Katharine Hansen, associate publisher/creative director, Quintessential Careers (quintcareers.com)

"If you've applied for a job online and don't know what to do next, this book is the answer. It is clear, concise and filled with actionable information sure to supercharge your job search or entrepreneurial endeavor. I defy you to do all that is written herein and not get a job or boost the branding of your enterprise."
--Jim Stroud, JimStroud.com

See all Editorial Reviews

Product Details

• Paperback: 368 pages
• Publisher: LearningExpress (May 16, 2011)
• Language: English
• ISBN-10: 1576857824
• ISBN-13: 978-1576857823
• Product Dimensions: 8.9 x 6 x 0.9 inches
• Shipping Weight: 1.7 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (44 customer reviews)
• Amazon Best Sellers Rank: #63,291 in Books (See Top 100 in Books)
  • #81 in Books > Computers & Technology > Web Development > Web Services
  • #99 in Books > Computers & Technology > Web Development > Web 2.0

More About the Author

Miriam Salpeter is owner and founder of Keppie Careers, a coaching and consulting firm helping job seekers and entrepreneurs leverage social media and other tools to achieve their goals. Miriam has been an invited guest on CNN several times and major media outlets, including The New York Times, The Wall Street Journal, and others have quoted her advice. Miriam authors her own blog (http://www.keppiecareers.com) and writes for U.S. News & World Report's "On Careers" column.

CNN named Miriam a "top 10 job tweeter you should be following," Monster.com included her in "The Monster 11 for 2011: Career Experts Who Can Help Your Job Search," and respected online resource, Quintessential Careers, called her a "Top 15 Career Mastermind." Miriam is the Social Media Job Search expert for Job-Hunt.org (a best of the Internet career site) and co-founder/director of the Career Collective, a group of social media savvy career coaches and resume writers.

In addition to coaching job seekers and small business owners, Miriam is an in-demand writer and speaker regarding job search and social media, and she transforms resumes and creates online social media profiles for clients via http://www.getasocialresume.com.

A vice president for a Wall Street firm prior to earning a master's degree from Columbia University, Miriam headed the Career Action Center at the Rollins School of Public Health of Emory University before launching her own business. She has been empowering job seekers and small business owners for over 14 years.

Miriam lives in Atlanta with her husband, Mike, and their three boys. She invites you to connect with her on Twitter @Keppie_Careers and to touch base via her blog.