About the Author
Andy Steggles is the chief operating officer and social strategist for Higher Logic LLC, a social media and mobile software company for associations and nonprofits. Prior to joining Higher Logic, he spent 10 years as the chief information officer for the Risk & Insurance Management Society (RIMS), where he headed, among other things, their social strategy initiatives. His first experiments in using social media happened in 2004-2005, when he recognized how useful the web could be in renting out vacation properties and launched Holiday Home Rental LLC (holidayhomerental.co.uk), which grew to more than 20,000 rental properties and generated more than 150,000 pages of user-generated content. After this experience and the results of more country-specific rental sites, Steggles understood clearly that social media could affect search engines and began developing software to test the uniqueness of content to find out how well it would do on a search engine.
ASAE is a membership organization of more than 22,000 association executives and industry partners representing more than 11,000 organizations. ASAE members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. ASAE is the preeminent source of knowledge, learning, community, and advocacy for the field of association management. ASAE s publishing imprint, Association Management Press, reflects the ASAE mission by publishing relevant, reliable content focusing on helping professionals tackle their organizational leadership and management challenges.