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Social Networking: The Essence of Innovation

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ISBN-13: 978-0810858572
ISBN-10: 0810858576
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Editorial Reviews

Review

Dr. Liebowitz has organized the information in a very readable form and has provided a useful index. (Canadian Library Association)

Liebowitz (information technology, Johns Hopkins U.) examines how social networking and social network analysis can influence innovation in an organization. He describes brokering roles in organizations and how social network analysis can identify knowledge flows and gaps, including an introduction to it and a case study of its use in an organization. The issue of trust is also explored, as is strategic intelligence and how social networks can increase it. The book is meant for managers, executives, business analysts, educators, and strategic planners. (Reference and Research Book News, August 2007)

About the Author

Dr. Jay Liebowitz is professor of information technology in the Cary Business School at Johns Hopkins University. He is the Program Director of the university's Graduate Certificate in Competitive Intelligence.
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Product Details

  • Paperback: 136 pages
  • Publisher: Scarecrow Press (March 23, 2007)
  • Language: English
  • ISBN-10: 0810858576
  • ISBN-13: 978-0810858572
  • Product Dimensions: 6.1 x 0.4 x 9.2 inches
  • Shipping Weight: 7.2 ounces (View shipping rates and policies)
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #5,000,949 in Books (See Top 100 in Books)

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1 of 2 people found the following review helpful By R Green on March 30, 2008
Format: Paperback
Selling books is almost like building a social network. Find early adopters to share the value and message. Unfortunately with a retail price tag of $35 for a paperback, I'll never know the value of this book. Good luck to the publisher/author...
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1 of 3 people found the following review helpful By S. Hota on November 28, 2007
Format: Paperback
Social networking is evolving in the Internet with untold examples like facebook, orkut, mind space. But ask yourself which is these sites has a trust in built in them. So also i found this book doesn't focus in detail on building a trusted social network. There is one ([...] which is growing in the internet and has the capability in building social network, do trading and organize events in one window. Hope this review gives a thought to the author in coming up with a new chapter in the new edition.
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