2 of 2 people found the following review helpful:
5.0 out of 5 stars
Social Perauasion, an excellent addition to social media application to small businesses, July 8, 2010
This review is from: Social Persuasion: Making Sense of Social Media for Small Business (Paperback)
Jerry Zyskowski, Normandy Park, WA. Volunteer counselor to small businesses. My extensive background (18+ years with: [...]) helping small business owners gives me a good understanding of their needs, and this book will certainly be beneficial to them in the effective use of social media to propagate their business.
This is an excellent book for small business people to help them connect with potential customers in a more efficient manner via digital social media. This is not a book about sales, but is focused on connecting the parties leading to future sales.
Robbin first takes us through the social media mix, what's out there for us to use. Describing each and how they might be used to help us connect with customers. She then goes on to identify target audience types that have a need for our products/services. Target audiences are better than target individuals; we get the word out to a larger group. Digital social media is one choice among many to do the job, and it needs to be considered as complementary to our more conventional methods. The idea is for our business to get exposure to potential customers using a mix of tools. Initial exposure is a step toward deeper involvement with customers and eventual sales of our products. That's what Social Persuasion is all about.
The book is heavy reading, and I actually put it down for a week or so when half way through in order to adequately digest what I had read.
To help in your understanding, Robbin takes us through the social persuasion process with the case of an Interior Designer. I found this application to be very useful in relating the text material to a real world situation.
As you read the book, new terms will come up. To help you recollect what the terms mean, Robbin has included a very good Glossary in the back of the book. Since the social media technology is constantly changing, her list of Sources may become dated with time. Hopefully, she will augment these with periodic updates on her website: [...].
I consider Robbin's book an excellent addition to the field of social media application, and it should be a valuable aid to small business owners.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars
New business entrepreneurs favorite!, May 31, 2011
This review is from: Social Persuasion: Making Sense of Social Media for Small Business (Paperback)
There are two things that keep me up at night - one good and one bad. The good is reading a great non-fiction book with a high yield of helpful information and resources, and the bad is wasting precious time that could have been used productively elsewhere.
The `Social Persuasion' Book fell into the `GREAT' category!
New small business entrepreneurs like me have no choice but to leverage everything we can get our hands on - in order to get our businesses going and social media clearly plays a critical role in those efforts. The biggest problem that I have is I am not well versed in the business aspect of social media, nor in the marketing and branding areas as well.
Robbin's book was the perfect fit for me! It is geared towards helping readers understand social media, marketing and branding, but also How To effectively choose the right `recipes for success' for each unique business. I can't imagine all the wasted time and money I would have spent investing into the social media game without first reading this book. I will refer to it often as I continue to grow with my new business.
Whewww!
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1 of 1 people found the following review helpful:
4.0 out of 5 stars
Social Media for dummies!, March 12, 2011
This review is from: Social Persuasion: Making Sense of Social Media for Small Business (Paperback)
For an expert Robbin uses language that it easily understood and as a person who is eager to begin my small business this is very much needed. I am in the middle of digging through the mounds of paperwork necessary to begin a small business in Washington state and to finally read something that can be easily understood by me or anyone requiring the use of Social Media, is a welcomed treat! Thanks Robbin!
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