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This book does much, much more that teach the reader how to sell more widgets using social media.
I highly recommend Social Pollination - and Monica - to anyone who's looking for a little extra guidance in navigating this confusing and exciting terrain.
Throughout the book, her writing is clear and leaves the reader with a understanding without feeling overwhelmed.
Monica writes in an engaging style which pulls you in from the first page. Her expert knowledge in the field is approachable and she makes Social Marketing feel very doable. Read morePublished on July 17, 2010 by MoxieMom
Social Pollination by Monica O'Brien is an easy to read book that can help small businesses effectively utilize social media. Read morePublished on February 15, 2010 by Brian Camen
Monica has a firm handle on how small business can use social media to achieve its goals. She has thoughtfully outlined various goals small businesses might have, which social... Read morePublished on January 18, 2010 by Richard Cecil
I have been following the author's blog for awhile, and it has significantly helped me optimized my campaigns for clients. This book is WAY more than that. Read morePublished on January 15, 2010 by Yu-kai Chou
Monica leverages her background and experience of working in startups and small companies by recommending "step-by-step instructions for creating and executing a social media... Read morePublished on January 10, 2010 by Grace K. Boyle
With social media growing in importance as far as Business development is concerned, it's imperative that people involved in strategic areas of business understand social media... Read morePublished on January 6, 2010 by Tolulope Babalola
While the main audience for Social Pollination certainly is entrepreneurs and small business owners (especially those who tend be less web-savvy), it provides great gems of advice... Read morePublished on December 31, 2009 by Angela Marino
Social Pollination is a no-nonsense primer for the everyday small business owner who sees potential in using social media as part of his or her marketing plan but is unsure how to... Read morePublished on December 31, 2009 by Teresa Basich