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Social Media for Project Managers Paperback – October 1, 2010

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Editorial Reviews

Why is social media important? What is a microblog, podcast, vodcast, or a wikis, and why do project managers need to know? Communication is a key aspect of project management. Social media, the latest buzzword in the communications industry, is appealing to large and small business alike. . Many companies that initially utilized social media to reach customers and to build their reputations are now expanding its use to internal project management as well. Adapting the use of social media to project management drives efficiencies. Project managers appreciate how the concept of community relates to the overall morale and project success.


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Product Details

  • Paperback: 153 pages
  • Publisher: Project Management Institute; Original edition (October 1, 2010)
  • Language: English
  • ISBN-10: 1935589113
  • ISBN-13: 978-1935589112
  • Product Dimensions: 9.8 x 6.9 x 0.5 inches
  • Shipping Weight: 8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #1,112,124 in Books (See Top 100 in Books)

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16 of 17 people found the following review helpful By Dennis Brooke on November 7, 2010
Format: Paperback
Rarely does an interesting book about project management cross my desk. Elizabeth Harrin has produced a gem about how project managers, and really anyone in a management or leadership role, can use collaborative internet based tools to "git er done."

Don't let the title of this book mislead you. The scope is not limited to apps like Facebook or LinkedIn that come to mind when you hear the term "Social Media." She covers a wide range of tools such as wikis, blogs, pod and vodcasts, and micro-blogging with a focus on their practical applications as project management tools.

Most failed projects have their root cause in a "failure to communicate." Back when Al Gore first invented the internet, it was primarily a one-way "bulletin board" type conversation that still had value in providing a single point of reference for project communications. But the Web 2.0 tools described in this book have provided an explosive opportunity for collaboration at all levels in a project team. In modern teams where members can easily be spread out over several time zones or even continents, web based tools are even more valuable.

Elizabeth reviews how different social media options can be used as project management tools and how to overcome user resistance. She also shows the value in the tools. One of her sources is quoted as saying that wiki's are, "...about 10% of the cost of [sharing knowledge between training and office staff as compared to] doing it other ways." As a Program Manager in a Fortune 50 company, I've found that wikis are a great way of developing requirements, managing changes, and communicating project status. The collaborative nature of wikis is far superior to the usual method of routing documents via email.
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3 of 3 people found the following review helpful By Jeff Furman on February 28, 2011
Format: Paperback
I highly recommend this leading-edge book on Social Media (one of the hottest topics today in project management!) I first got interested in the book after seeing Elizabeth Harrin give a very impressive presentation on this topic at a PMI conference in Washington DC. Since then, I have also discovered some of Elizabeth's other social media offerings, including her blog, "A Girl's Guide To Project Management," as well as some of her podcasts & "vodcasts" (if you never saw this term before, it's one of the many choices you'll learn about in the book)

What I especially like about the book is how the content is presented in a very concise and conversational style. And how Elizabeth shares her expertise in an interactive format that provokes readers to think about what would work best on their specific projects.

Elizabeth also makes effective use of several experts from PM (Bas de Baar, Cornelius Fichtner, Josh Nankivel) plus managers and technologists from many industries. In sidebars sprinkled throughout the book, Harrin presents interviews/ case studies, sharing valuable features about the specific vendor tools used, and key lessons learned each subject took away from his or her implementation. For example, "Again, de Baar stresses, this is not about deploying technology... It's about you, enabling your team to work as if they are in the same room. Social media is about human interaction." (pages 62/63).

Personal favorite chapter: "Making It Work" (Chapter 6), a very hands-on chapter offering many secrets of social media success, including important sections on which project you should select as your trial project, ways of making it fun for your stakeholders, and methods of measuring the success of your implementation.
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2 of 2 people found the following review helpful By Save The Monkey In The Middle on May 30, 2011
Format: Paperback Verified Purchase
Society in general has embraced social media like Facebook, Twitter, LinkedIn, and e-harmony just to name a few. Often these social media gateways are the primary means of communication by their user to their specific audiences (friends, co-workers, potential loooooooooooovvvvvveeeeee connections...'). But those of us monkeys in the middle working program/project management issues have yet to accept these social media tools in the workplace to make our professions more affective.
In here book "Social Media for Project Management," Elizabeth Harrin does a great job describing what social media is and how it can play a role in program/project management. She highlights several different types of social media tools that project management teams can use and how to sell their use to management. Ms. Harrin highlights that ultimately it is the project manager who has to think out of the box and decide to use social media tools. A fact she mentioned that stuck with me is that social media is not just another communications channel, it is collaboration tool. It may be just a nuance but she presents an interesting angle to at look social media use in project management.
Overall a really good book introducing social media use for project management. For those of us involved in project management, the book may spur some thoughts on how to use some of these tools in our work teams. In fact, after reading this book my team decided to experiment with Twitter to try and better collaborate.
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