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The Social Psychology of Consumer Behaviour (Applying Social Psychology) Paperback

ISBN-13: 978-0335207220 ISBN-10: 0335207227 Edition: 1st

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Product Details

  • Series: Applying Social Psychology
  • Paperback: 224 pages
  • Publisher: Open University Press; 1 edition (January 8, 2002)
  • Language: English
  • ISBN-10: 0335207227
  • ISBN-13: 978-0335207220
  • Product Dimensions: 9.2 x 6.1 x 0.6 inches
  • Shipping Weight: 14.1 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #555,690 in Books (See Top 100 in Books)

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About the Author

Richard P. Bagozzi is the J. Hugh Liedtke Professor of Management at the Jesse H. Jones Graduate School of Management, and Professor of Psychology, Rice University, Houston, Texas, USA.

Zeynep Gurhan-Canli is Assistant Professor, Michigan Business School, University of Michigan, Ann Arbor, MI, USA.

Joseph R. Priester is Assistant Professor, Michigan Business School, University of Michigan, Ann Arbor, MI, USA.

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principles of NLP trump most of this however in my mind. But Festinger
and others did amazing research which is important to understand in daily life.
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