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The Social Psychology of Consumer Behaviour (Applying Social Psychology) Paperback – January 8, 2002

ISBN-13: 978-0335207220 ISBN-10: 0335207227 Edition: 1st

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The Social Psychology of Consumer Behaviour (Applying Social Psychology) + Social Psychology of Consumer Behavior (Frontiers of Social Psychology)
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Product Details

  • Series: Applying Social Psychology
  • Paperback: 224 pages
  • Publisher: Open University Press; 1 edition (October 2002)
  • Language: English
  • ISBN-10: 0335207227
  • ISBN-13: 978-0335207220
  • Product Dimensions: 6.1 x 0.6 x 9 inches
  • Shipping Weight: 14.1 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #1,547,859 in Books (See Top 100 in Books)

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About the Author

Richard P. Bagozzi is the J. Hugh Liedtke Professor of Management at the Jesse H. Jones Graduate School of Management, and Professor of Psychology, Rice University, Houston, Texas, USA.

Zeynep Gurhan-Canli is Assistant Professor, Michigan Business School, University of Michigan, Ann Arbor, MI, USA.

Joseph R. Priester is Assistant Professor, Michigan Business School, University of Michigan, Ann Arbor, MI, USA.

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0 of 1 people found the following review helpful By Ned Goudy on January 13, 2013
Format: Paperback Verified Purchase
principles of NLP trump most of this however in my mind. But Festinger
and others did amazing research which is important to understand in daily life.
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