"Social Semiotics" is a textbook in communication and cultural studies. It offers a comprehensive approach to the study of the ways in which meaning is constituted in social life. Hodge and Kress begin from the assumption that signs and messages - the subject matter of semiotics - must always be situated within the context of social relations and processes. They then show what is involved in analyzing different kinds of messages, from literary texts, TV programmes and billboards to social interactions in the family and the school. While presenting an assessment of different perspectives, Hodge and Kress also develop their own approach, demonstrating how semiotics can be integrated with the social analysis of power and ideology, space and time, and gender and class. "Social Semiotics" is illustrated with examples and written in a way which does not presuppose prior knowledge of the field.
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First Sentence:
The term 'semiotics' is relatively new for many people, and a number of conceptual difficulties continue to attach to its use. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Miss Seductress, Sir Walter, Prince Andrew, Prince Charles, Davy Crockett, John the Baptist, Simone Martini, Dennis the Menace, John Wayne, Mary Quant, Matthew Arnold, Sir Kenneth, Sylvia Plath, Big Brother, Two-gun Lil, Aboriginal White, God the Father, Greater London Council, Linda Lusardi, Sienna Cathedral, Tony Benn, Wild Bill New!
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
The term 'semiotics' is relatively new for many people, and a number of conceptual difficulties continue to attach to its use. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Miss Seductress, Sir Walter, Prince Andrew, Prince Charles, Davy Crockett, John the Baptist, Simone Martini, Dennis the Menace, John Wayne, Mary Quant, Matthew Arnold, Sir Kenneth, Sylvia Plath, Big Brother, Two-gun Lil, Aboriginal White, God the Father, Greater London Council, Linda Lusardi, Sienna Cathedral, Tony Benn, Wild Bill New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 98
books:
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100
books
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- Understanding Media: The Extensions of Man by Marshall McLuhan in Back Matter (1), and Back Matter (2)
- Studies in the Theory of Ideology by John B. Thompson in Back Matter (1), and Back Matter (2)
- Questions of Cinema (Theories of Representation and Difference) by Stephen Heath in Back Matter (1), and Back Matter (2)
- The Divided Self: An Existential Study in Sanity and Madness (Penguin Psychology) by R. D. Laing in Back Matter (1), and Back Matter (2)
- King Lear (The Pelican Shakespeare) by William Shakespeare in Back Matter (1), and Back Matter (2)
See all 98 books this book cites
- Reading Images: The Grammar of Visual Design by Gunther Kress in Back Matter (1), Back Matter (2), and Back Matter (3)
- Henry IV and the Towns: The Pursuit of Legitimacy in French Urban Society, 1589-1610 (Cambridge Studies in Early Modern History) by S. Annette Finley-Croswhite on page 47, page 48, and Back Matter
- Twentieth-Century Fiction: From Text to Context (Interface) by Peter Verdonk on page 214, page 219, and page 234
- Discourse as Social Interaction (Discourse Studies: A Multidisciplinary Introductio) by Teun A. van Dijk on page 264, and page 283
- Discourse as Data: A Guide for Analysis (Published in association with The Open University) by Margaret Wetherell on page 4 (1), and page 4 (2)
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