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"A Social Strategy is a remarkable book--perhaps the first truly comprehensive examination of one of the transformative phenomena of our time: the emergence of the social web. Broad in reach and appeal, it will interest readers who want to think about web-based social platforms in a new light and gain new insights about social media."--Toby Stuart, Haas School of Business, University of California, Berkeley
"Piskorski accessed Silicon Valley's storied social media firms and has returned with the keys to the kingdom for understanding what makes 'social web strategies' the real killer app behind social media. Anyone who wants to enhance the user experience must read this book."--Brian Uzzi, Kellogg School of Management, Northwestern University
"Rich in analysis and information, A Social Strategy provides a timely and very insightful view about why some social media platforms succeed and others fail--and why some digital marketing strategies do better than others. The book's arguments are supported by an impressive array of quantitative and qualitative evidence and its ideas have the potential to become central to understanding social media."--Martin Gargiulo, INSEAD Asia
I would strongly recommend this book, if you are interested in understanding online social networks. The book is full with useful frameworks and recent examples. Read morePublished 10 months ago by Doruk Kurt
This is written in such obtuse English it may as well be written in a foreign language. More examples would help some, but it's essentially incomprehensible.Published 13 months ago by Jeffrey A Miller
I am awarding this book five stars because it is the best all around book on social strategy that I have yet read. Read morePublished 15 months ago by Ben Faw
Finally, a book that makes use of serious sociological theory to study social media. The author analyzes huge amounts of data to make sense of the sociological processes that drive... Read morePublished 16 months ago by M.I. Fernandez-Mateo