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I would strongly recommend this book, if you are interested in understanding online social networks.
The case studies are very interesting, ranging from typical tech companies like Twitter and LinkedIn to more traditional ones like American Express and Nike.
Piskorski provides a practical and effective framework for approaching and formulating a social strategy for competitive advantage.
I would strongly recommend this book, if you are interested in understanding online social networks. The book is full with useful frameworks and recent examples. Read morePublished 1 month ago by Doruk Kurt
This is written in such obtuse English it may as well be written in a foreign language. More examples would help some, but it's essentially incomprehensible.Published 4 months ago by Jeffrey A Miller
I am awarding this book five stars because it is the best all around book on social strategy that I have yet read. Read morePublished 7 months ago by Ben Faw
Finally, a book that makes use of serious sociological theory to study social media. The author analyzes huge amounts of data to make sense of the sociological processes that drive... Read morePublished 7 months ago by M.I. Fernandez-Mateo